Most small businesses only send emails when they’re pushing a sale and then wonder why customers tune them out. In this episode of Mastering Local Marketing, we’ll show you how to transform your email strategy from spammy to standout. We break down seven essential types of emails every business should be sending.
- Welcome emails
- Newsletter updates
- New inventory
- Event invitations
- Survey or feedback
- Re-engagement campaigns
- Testimonial or Google reviews
- Product advice
We’ll start with welcome emails that make a powerful first impression and set the stage for your relationship. Then we’ll talk about how to create newsletters that actually add value (hint: it’s not just about your latest coupon). You’ll hear ideas for inviting customers to events, gathering valuable feedback through simple surveys, and crafting clever re-engagement campaigns that pull inactive subscribers back in.
HAVE A SHOW IDEA?
Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.
Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.
Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.
Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.
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