Maximize Your Influence
Thanks for visiting Maximize Your Influence…your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business! Our podcast combines years of persuasion research with current studies and events that will entertain you and supercharge your ability to influence others. In business and in life, your ability to persuade others can mean the difference between success and failure, or between mere success and spectacular success..
Episodes
Poker - Your Secret Weapon to DOMINATE Influence & Negotiation
Most people think poker is about luck or counting cards. WRONG. The game of poker is a masterclass in influence—reading people, and understanding human nature. If you can't influence at the table, you're getting crushed in the corporate world, sales calls, and life.
In today's fast-paced world, your mindset is the ultimate game-changer. It shapes how you respond to challenges, build meaningful connections, and influence others. But what if you could step back from the mental chatter that holds you back? Understanding cognitive defusion—a powerful psychological tool—can transform your inner dialogue, triggering increased motivation, and personal growth. It's not about suppr...
The Biggest Negotiation Mistakes
Negotiation skills are essential in both personal and professional life, empowering individuals to resolve conflicts, and secure better deals. Whether closing a business contract, discussing salary raises, or navigating family disputes, effective negotiation leads to win-win outcomes, fostering trust and effici...
Unlock Your Inner Persuasion Superpower: Your Personal Power
Effective persuaders recognize and apply various forms of power. However, for many, the term "power" evokes discomfort. Is it an appropriate topic for discussion? Does it carry positive or negative connotations? Can it be exercised ethically over an audience?
This...
Imagine commanding any room, captivating every listener, and leaving a lasting impression that seals the deal—whether you're pitching a product, leading a team, or inspiring change. In a world where attention spans are shrinking to mere minutes, this show reveals how to make your message stick, ensuring your audience stays hooked and persuaded. Read more
Metaphor Mastery: Unlock the Secret Language of Influence
Imagine unlocking a hidden superpower in your everyday conversations—one that turns ordinary words into irresistible forces of persuasion, capable of swaying opinions, closing deals, and inspiring action like never...
Persuade Without Pushing: The Art and Science of Storytelling
In a world overflowing with information, stories are the key to grabbing attention and holding it. ...
Ever wondered how to close a hard core closer? Did you know that salespeople are easier to sell then the average person? Enter "How to Close the Closer," the podcast that demystifies the art of persuading the persuaders.
Whether you're...
Imagine boosting your close rate by 30% just by tweaking your surroundings. What if the real culprit isn't your words—it's the room you're in OR your Zoom background? Introducing "Surroundings Sell," the groundbreaking podcast that reveals how everyday elements like ceiling heights, room temperatures, colors, and lighting secretly shape your prospect's mindset.
This show dives deep into the...
Discover the Shocking Truth: H...
Unlock the Power of Persuasion: Discover "The Elephant Persuasion Principle" Podcast!
Ever wondered how to influence people effortlessly, build unbreakable trust, and close deals like a pro? Imagine having a memory as sharp as an elephant's—never forgetting a name, a face, or a crucial detail that seals the connection. Recall like an elephant a...
Do You Know When It's Time to Shut Up? Time To Seal The Deal?
Ever wonder why your presentation isn't closing deals, even when you're pouring your heart into explaining every feature of your product or service? The truth might sting: you're probably talking too much.
This episode delves into the significance of mood and emotional intelligence in persuasion. Kurt emphasizes the importance of creating a positive environment and shares various techniques to boost one's own mood and that of others, such as using genuine compliments, humor, and physical movement.
With Hot Coffee, We See a Warm Heart, Yale Researchers Find
Through anecdotes and scientific studies, Kurt illustrates how a positive moo...
In this episode, Kurt discusses the concept of elicitation, also known as the art of subtly extracting information without the other person realizing it. This technique is valuable in fields such as sales, negotiation, and leadership, as it helps gather crucial information to address people's needs effectively.
Why Emotional Intelligence Is Important in Leadership – Daniel Goleman
Key topics include the importance of emotional in...
In this episode Kurt discusses strategies for effective and seamless sales closing. He emphasizes the importance of creating a resistant-free environment by focusing on the needs and pains of prospects rather than prioritizing the sales agenda. Kurt introduces the concept of "greasing the squeaky wheels," which entails listening more, personalizing presentations, avoiding pushy sales tactics, and building trust. He provides practic...
In this episode Kurt discusses the significant impact that personal energy has on influencing and motivating others. He explores how positive or negative energy can affect interactions, whether in one-on-one situations or within a group setting.
Emotional expressions shape how help is received in the workplace
He also shares insights on fostering a positive environment, using examples from personal experiences and research. He p...
In this episode Kurt explores the evolving landscape of persuasion, sales, and influence. Kurt discusses contemporary trends, crucial sales statistics, and key tactics to adapt to these changes effectively. Topics include the importance of personalizing interactions, the impact of social selling, and the necessity of persistence in sales follow-ups.
In this episode Kurt addresses how to effectively promote oneself without coming across as bragging. Mortensen explores the fine line between building credibility and being perceived as boastful, especially in professional settings like networking events. He provides insights on the importance of having others vouch for you to build credibility, incorporating personal success stories subtly, and focusing on genuine, value-based sel...
This episode focuses on the concept that up to 95% of persuasion involves subconscious triggers, while most persuaders focus only on the 5% of logical reasoning. Kurt emphasizes the importance of understanding and leveraging these subconscious signals to maximize influence. He discusses various examples and strategies, such as the impact of scent on real estate sales, the role of the amygdala in emotional processing, and how differ...
In this episode In this episode Kurt delves into the nuanced strategies of persuasion and negotiation, exploring when to seek a "yes," a "no," or even a strategic "yo." He discusses the psychology behind these responses and the importance of asking questions to influence outcomes effectively.
3 Cognitive Shortcuts Exploited by Marketers
Kurt also shares personal anecdotes, including a family trip experience, and reviews scholarly ...
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