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November 6, 2025 49 mins

In this episode of MB2 Underground, Sarah and JT sit down with Matt Carnes, founder and president of Branding Resources, to talk about what it takes to bring your brand, and your business, to life. 

Matt shares the story behind building a 20+ year company from his bedroom office to a trusted partner for major brands. He opens up about the early days, the tough lessons, and the wins that kept him going.

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