Mission Control Podcast
Welcome to the Mission Control Podcast! Your host, Michael Stearns has many years in the digital marketing business, so he has plenty of wins & failures to share on the show.
Episodes
In this episode of the Mission Control Podcast, Mike sits down with Larry Landwher, owner of Grand View Roofing & Exteriors in New Jersey. Larry shares his journey from working long hours as a subcontractor to running a growing roofing and exteriors company — and the mental toll that came with it.
They dive into what it takes to transition from sub-work to full ownership, how to stay clear-headed when business feels like you're bei...
In this episode of the Mission Control Podcast, Mike sits down with Adam Fedale, CEO of G. Fedale Roofing & Siding, a family-run company based in Wilmington, Delaware with multiple locations across the East Coast. Adam shares the story of building and scaling a business with his brothers, the challenges and rewards of mixing family with entrepreneurship, and why clear expectations and accountability are non-negotiable for success
W...
In this episode of the Mission Control Podcast, Mike sits down with Austin Fricker, Owner and CEO of A. Fricker Roofing & Waterproofing out of Tulsa, Oklahoma. Austin shares how he's built one of the most respected roofing companies in his market — through culture, leadership, and a deep understanding of the numbers that actually drive a business forward.
From managing chaos after major storms to refining his systems for growth and...
On this episode of the Mission Control Podcast, Mike sits down with Brock McClelland, owner of McClelland's Contracting & Roofing in Pittsburgh, PA, to talk about what it really takes to build a company that lasts. From raising the bar in an oversaturated roofing market to keeping 30+ employees aligned under one vision, Brock opens up about the grind, the lessons, and the non-negotiables that have shaped his success. He dives into ...
In this episode of the Mission Control Podcast, Mike sits down with Brock McClelland, Owner of McClelland Contracting & Roofing in Pittsburgh. Brock's story is one of resilience, redemption, and relentless drive.
He opens up about his journey overcoming addiction, the moments that forced him to change, and how discipline—not just motivation—helped him rebuild his life into the man, father, and business owner he is today.
This conve...
In this episode of the Mission Control Podcast, Mike sits down with Nick Peret, founder of Better Boss, to talk about how AI and automation are reshaping the roofing industry. Nick shares his journey from running a lead generation company to building Better Boss and concepting tools like Roof GPT that help contractors save time, increase close rates, and eliminate the stress of endless follow-ups.
They dive into the biggest pain po...
In this episode of the Mission Control Podcast, Nathan Tebedo returns for Part 2 to break down the 6 stages of growth that every contractor business goes through — from scrappy startup to major exit. If you're stuck as a solopreneur, buried in the chaos of friends-and-family hires, or hitting a ceiling trying to scale, Nathan lays out the path forward. He and Mike get brutally honest about leadership, hiring mistakes, CRM implement...
David Hoisington and Scott Schuler from Complete Roofing Systems in Pennsylvania join Mike to talk about building a powerhouse roofing company with heart. David, the co-owner, opens up about the highs and hard lessons from scaling past $11 million, while Scott, the marketing director, shares how he's created real impact by staying in sync with the sales team and prioritizing authenticity over AI fluff. They talk bad leads, bad hire...
Brian Bartoe has built a massive following across TikTok, Facebook, Instagram, and more—racking up hundreds of thousands of fans and helping countless other creators do the same through his Beehive Network. In this episode, he joins Mike to talk about how he got started during COVID, how he built his brand from scratch, and what it really takes to grow online in 2025. They dig into the addiction of going viral, why most people quit...
Ethan Andes didn't set out to be a roofer—but once he got in, he never looked back. In this episode, he walks us through the raw, unfiltered journey of building Andes Roofing from scratch. From tearing off roofs in the Indiana heat to leading a fast-growing, EOS-driven business with a killer brand and a servant's heart, Ethan shares the mindsets, systems, and pain points that shaped his success.
Whether you're starting from nothin...
In this episode of the Mission Control Podcast, Mike sits down with legendary sales trainer and TOP REP Co-Founder Chuck Thokey for an absolute masterclass in sales leadership.
Whether you're running a $1M team or managing a $100M sales force, Chuck shares the exact strategies that turn a group of individuals into a true high-performing sales team. He lays out how to build a winning culture, structure your meetings for real impact,...
In this episode, Mike sits down with Aaron Weiche, CEO of Leadferno—a platform helping service businesses and contractors turn more website traffic into real conversations and closed deals through SMS and omni-channel messaging. They dive deep into how modern consumers prefer to communicate, why email is getting ignored, and how slow response times are silently killing your leads.
Aaron shares how Leadferno is helping companies mov...
In this episode of The Mission Control Podcast, Mike sits down with legendary PR pro Kelly Swanson, founder of Swanson Communications. With just $8,000 in the bank and a Volkswagen Beetle, Kelly launched her agency from a New York apartment—and went on to represent some of the biggest names in sports, including 15 years as Floyd Mayweather's publicist. They dive into the real grind of building a business:
- How Kelly landed her ...
Brock McClelland (Pittsburgh) and Corey Combes (Tampa) didn't just start roofing companies — they built machines. In this conversation, they talk candidly about the actual numbers they finished at last year, the market shifts they navigated, and the real-world impact of going all-in on branding and marketing.
From $800K commercial jobs to 700+ lead months, they break down how consistent investment (and not letting off the gas) sepa...
What does it really take to grow a roofing company from $2M to $20M—and should you even want to? In this episode, Mike sits down with Nathan Tebedo from Contractor Coach Pro to break down the realities of scaling, the hidden pitfalls most owners ignore, and why chasing growth without intention can wreck your culture, systems, and profits.
They talk leadership, CRMs, team building, and what separates contractors who burn out from th...
In this episode of Mission Control, Mike Stearns sits down with Jon Broce to talk about leadership, culture, and building a team that actually wants to run through walls for you. Jon breaks down the biggest blind spots contractors face when it comes to leadership, why culture is more than just a buzzword, and how to measure effective leadership with a real system.
They also dive into:
✅ The AEP Scale (Attitude, Effort, Performance)...
In this episode of Mission Control Podcast, Mike and Diego Dante, the president at RoofCON, connect at the Roofing Process Conference in Marco Island. The conversation focuses on something that truly matters in business—leadership.
They break down the biggest leadership mistakes business owners make and why leadership is the key to solving most business problems. The discussion covers how to hold yourself and your team accountable ...
In this episode of Mission Control Podcast, Mike sits down with Otis Floyd, owner of Paramount Roofing & Consulting in Atlanta, GA, to break down roofing statistics from 2024. They dive into the insane number of new roofing companies popping up daily and why most won't survive, exposing the difference between "Chuck in the Truck" lowballers and the top 1% of roofers. Otis shares his secret weapon for landing clients without chasing...
In this episode of Mission Control Podcast, Mike sits down with Eric Reno, owner of Paramount Roofing in Detroit, to map out the ultimate blueprint for launching and scaling a roofing company in 2025. They dive deep into what actually works, from low-cost marketing strategies to avoiding the biggest financial mistakes that put new roofing businesses in the grave. 🚀
Key Topics Covered:
🔹 The Fantasy Roofing Draft—If you had to sta...
In this episode of The Mission Control Podcast, Mike sits down with Mike Blumenthal, a leading expert in Local SEO & Google Business Profiles, to break down the shifting digital landscape. With Google's local search algorithms evolving and new players like Apple & ChatGPT shaking things up, what does the future hold for businesses that rely on online visibility?
🔥 Inside this episode:
✅ The real ranking factors behind Google Busin...
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