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November 17, 2025 48 mins

In this episode of the Mission Control Podcast, Mike sits down with Larry Landwher, owner of Grand View Roofing & Exteriors in New Jersey. Larry shares his journey from working long hours as a subcontractor to running a growing roofing and exteriors company — and the mental toll that came with it.

They dive into what it takes to transition from sub-work to full ownership, how to stay clear-headed when business feels like you're being waterboarded, and why vulnerability and networking can change everything. Larry opens up about the fear that almost ended it all, the systems that saved him, and the lessons he's learned scaling from 11 to 34 employees in just a year.

If you're a contractor chasing growth, battling burnout, or just trying to keep your head above water — this one's for you.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : takeoff@ascenddigitalexperts.com

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Larry Landwher

Facebook: https://www.facebook.com/larry.landwher.5

LinkedIn: https://www.linkedin.com/in/larry-landwher-63a798226/

Website: https://www.gvexteriors.com/

 

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