In this episode of the podcast, Don and Rob go behind the scenes on the fast-paced journey of launching a new client project, unraveling how a simple cold call transforms into a full-scale business venture. They dig into the adrenaline and complexities of rapid branding, reflect on the creative hurdles, and reveal the decision-making process when real deadlines push the limits of efficiency. Sharing a glimpse into the world of sports and entertainment branding, they detail the return of a major tennis event to Atlanta—exploring how quick pivots, teamwork, and creative risk-taking lead to impactful results. From straight talk about operational challenges to the excitement of building something new under pressure, the episode offers candid insights on making bold ideas happen in business while inviting listeners to follow the project as it evolves week by week.
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