071: Fundamentals of Paid Ads As it Relates to Podcasting

What are the fundamentals of paid ads as it relates to podcasting? This episode is Part 1 of a four-part series I originally recorded with my friend and podcast producer Simona Costantini for her podcast. Over the next four episodes, we're diving into the nitty gritty when creating and running ads on social media. In this conversation, we're talking about what you need to prepare before you start running ads, how to set up your ads account, the different ads you can run, and more.   We talk about: 

• [0:00] Intro
• [2:20] What do you need to have prepared to run paid ads on your podcast
• [6:05] Tips for setting up the backend of your Meta Business Account
• [10:45] Knowing who you're talking to online and having an ideal client persona
• [12:10] Running video vs. image ads
• [16:05] Ad budget expectations

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• How to Launch and Grow a Podcast with Simona Costantini: https://lisaanne.ca/how-to-launch-and-grow-a-podcast-with-simona-costantini/
• As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting

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