072: How to Structure a High Converting Ad As it Relates to Podcasting

How do you structure a high-converting ad? And can you do it to drive traffic to your podcast? This episode is part two of four of a series I did on my friend Simona's podcast called As It Relates to Podcasting. As you'll hear in our conversation, we went into the different types of ads you can be running and building for your podcast, how to run video vs still images ads, and also talked about that 'three' structure I've taken you through on my podcast.   We talk about: 

• [0:00] Intro
• [2:55] Video vs. still image ads
• [7:20] How to capture your audience's attention with your ads
• [12:45] Tips for writing ad copy
• [19:25] How many ad types should you run at one time
• [24:25] The importance of storytelling in your ads

  Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting
• Rise Coaching: https://coaching.lisaanne.ca/rise-application

Connect with Simona

• Website - www.simonacostantini.com
• Instagram - https://www.instagram.com/simona__costantini
• Resources - https://www.simonacostantini.com/resources

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial