076: How to Structure a Sales Page that Converts with Hera Zee

Learn how to structure a sales page that converts with my guest Hera Zee. In this episode, we're diving deep into the world of sales pages. Hera shares her insights on leveraging "early adopters" for program launches, why sales pages are important, and how to structure them effectively for maximum ROI. We also touch on the role of sales videos and if (and where) testimonials should come into play on a sales page. Hera Zee is a Sales + Marketing Strategist for Online Entrepreneurs who want to structure their business for profit, sustainability + growth. Obsessed with Sales Funnels and how to use Social Media as a TOOL (so it doesn't use YOU), Hera has been a strategist behind the scenes of thousands of businesses for the past decade and has become known for her ability to find a business' blindspots + leverage them to increase profit + sales.   Her real, honest and transparent way of explaining things is a refreshing take on Marketing in 2023.  Whether you've been in entrepreneurship for years or are starting out, I know you will learn actionable tips and advice to help you take your business (and sales pages) to the next level.   We talk about: 

• [0:00] Intro
• [5:50] Leveraging 'early adopters' for program launches
• [9:30] Why sales pages are important
• [14:05] How to structure a sales page
• [21:05] Are sales videos helpful or necessary?
• [23:20] Where testimonials should come into play on a sales page
• [26:05] Tips for asking for testimonials
• [29:35] One big piece of advice for fellow entrepreneurs

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• Rise Coaching: https://www.lisaannecoaching.ca/rise-coaching
• Sales page example: https://www.zeecourses.com/spyb 
• "Social Proof your Business" $37 Masterclass / Training to learn the exact steps on how Hera get testimonials that generate more sales! https://www.zeecourses.com/socialproof
• https://learn.herazee.com/roadmap

Connect with Hera

• Website - https://learn.herazee.com/grow
• Instagram - www.instagram.com/herazee
• Facebook - www.facebook.com/herazee
• LinkedIn - https://www.linkedin.com/in/herazee/
• TikTok - https://twitter.com/herazee

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
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