077: How To Write Sales Page Copy That Connects And Converts with Jess Jordana

Learn how to write sales page copy that connects and converts with my guest Jess Jordana. How do you create a connection through copy? How often should you tweak your sales pages? And how can you craft sales pages that land with your target audience? Writing sales copy that converts is an art, and Jess Jordana shares all of her best tips with us today. In this episode, Jess dives into the importance of creating connections through copywriting and how to use storytelling to paint a vivid picture for your audience. She also shares the rules of storytelling on sales pages and the crucial role that urgency plays. You will also learn about the specific words and phrases to avoid in your copy and tips for understanding your target audience.  Jess Jordana is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passion into words people actually "get." She runs Jess, XO, a copywriting agency for creative entrepreneurs, and founded The Promptlate® Shop.  She drinks iced coffee all year round and firmly believes if date night isn't tacos, you're doing it wrong.  She couldn't do a day in business without her cute hubs (Presley), her brand new baby girl (Parker Jane), and her doodle pup (Joey Tribbiani).  She's worked with everyone from solopreneurs to organizations like The Rising Tide Society, The GUIDE Culture, and The Social Bungalow. Her most impressive accomplishment is surviving teaching in the high school classroom and getting to meet her former students for coffee when they come back from college. She's a brand new mama and is so grateful to be able to navigate what building (and re-building) her dream business can look like in balance with building her dream life. Overall, this episode is a must-listen for entrepreneurs looking to improve their copywriting skills and create powerful sales pages. Jess is a wealth of knowledge and shares practical tips you can apply ASAP to your business.   We talk about: 

• [0:00] Intro
• [3:35] Jess' path to copywriting
• [5:05] How to create connection through copywriting
• [7:50] Using story to paint a picture with your copy
• [9:25] Rules of storytelling on sales pages
• [13:30] The role of 'urgency' in sales page copy 
• [15:30] Words or phrases to avoid in your copy
• [19:45] Tips for understanding who you're talking to
• [21:30] How often should you tweak your sales page?
• [22:50] How long should your sales page be?
• [25:00] How to use buttons on a sales page
• [27:10] Are testimonials important for a sales page?
• [30:05] One key piece of advice for entrepreneurs

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• Free 3-part video series: Go from writer's block to booked out with these copy conversion tactics. https://jessicajordana.com/writersblock
• Live webinar: https://masterclass.lisaanne.ca

Connect with Jess

• Website - https://jessicajordana.com
• Blog - https://jessicajordana.com/blog
• Instagram - https://www.instagram.com/jessjordana
• Facebook - https://facebook.com/jessica.gobble.5
• LinkedIn -