069: How to Create an Annual Marketing Plan to Scale

Learn how to create an annual marketing plan to scale.  New year, new you -- that's what most entrepreneurs say at the start of a new year. The truth is a lot of entrepreneurs will write out big goals and dreams without a plan actually to get there.  You will find yourself and your wheels spinning every month if you have a plan and strategy to take you from idea to creation. How do you decide which big goals to hit first? And better yet, how do you break them out into tangible tactics to get you where you want to go? In this episode, I share the system I use to plan my goals, create my marketing plan, and skyrocket my business. The key? Don't let it be a guessing game; don't leave your growth to chance!   We talk about: 

• [3:30] Four main components of my marketing plan
• [4:20] Determining your goals and main focus of the year
• [7:25] Planning key dates and building your calendar 
• [9:10] Creating a timeline and budget for each goal
• [10:45] Having the ability to track and measure results

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 

Connect with me

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