073: Types of Ads to Run As it Relates to Podcasting

Learn the types of ads to run for your podcast as it relates to podcasting. In this episode, we're talking about the intersection between digital marketing and podcasting and all the different strategies you can use to boost your online presence.  First, we talk about a topic I'm passionate about -- boosting posts on social media. While it can be a great way to reach a wider audience and increase engagement on your posts, it's important to consider whether doing this is the right move for your business.  Next, we talk about Pixels, why they don't currently work for podcasts, understand its limitations, and the other tracking options that are available to you.  If you've been around here for a while, ads can be a great way to reach new customers and promote your business. With so many options available, knowing where to start cannot be easy. We'll take a closer look at the different ads you can run, including conversion ads, messenger ads, and everything in between.  We end up talking about lead generation and paid ads, two of the most important components of a successful digital marketing strategy.  We'll explore how they work together to drive new business and help you reach your goals.  By understanding the relationship between lead generation and paid ads, you'll be able to develop a more effective marketing strategy.   We talk about: 

• [0:00] Intro
• [2:00] Do we boost posts or not?
• [4:20] Why Pixels don't currently work for podcasts
• [7:40] Different types of ads you can run
• [14:10] How lead generation and paid ads go hand in hand
• [18:40] Prep work to get ready for your email marketing strategy

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting
• Register for my masterclass here: http://masterclass.lisaanne.ca
• Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide

Connect with Simona

• Website - www.simonacostantini.com
• Instagram - https://www.instagram.com/simona__costantini
• Resources - https://www.simonacostantini.com/resources

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial