074: Generating High Quality Leads Through Your Podcast As It Relates to Podcasting

Learn how to generate high quality leads through your podcast, as it relates to podcasting. In the world of podcasting, leads play a crucial role in growing and engaging with your audience. In case you want a refresher, leads are individuals who have shown an interest in your content and have provided their contact information for future engagement.  To attract leads and turn them into dedicated listeners, it's essential to understand the ACCC formula (my proprietary formula for converting leads into closed business). The formula breaks down the different stages of engagement with your audience, and it stands for Attract, Collect, Connect and Convert.  To effectively attract leads, you can collect their contact information in various ways, including your website and social media.  Once you have their information, it's crucial to connect with your audience in a way that resonates with them, which converts them into dedicated listeners.  As you know from being in my community, I believe email marketing is a highly effective tool for growing your audience, and a well-designed email marketing sequence can help you build a strong relationship with your listeners.  Join Simona and I for this episode, where we talk about the power of social media for attracting new listeners through paid or organic marketing efforts.   We talk about: 

• [0:00] Intro
• [1:40] What are leads from a podcast perpsective
• [2:30] Breakdown of the ACCC Formula
• [3:15] How to attract leads and turn them into podcast listeners
• [6:10] How to collect someone's contact information
• [7:30] Connecting with your audience in a significant way
• [8:30] How to convert your audience into listeners
• [14:00] Why email marketing is so important
• [17:55] How your email marketing strategy can work
• [19:10] Designing an email marketing sequence
• [24:25] Attracting on social media through paid or organic marketing

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting

Connect with Simona

• Website - www.simonacostantini.com
• Instagram - https://www.instagram.com/simona__costantini
• Resources - https://www.simonacostantini.com/resources

Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial
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