080: How to Grow an Email List From Scratch: The Ultimate Guide for Business Owners and Marketers

Learn how to grow an email list from scratch and why it's so important. If you're a business owner, entrepreneur or marketer who's struggling to generate leads or convert website visitors, then you know the importance of building an email list.  In this episode, we discuss why we default to 'wearing all the hats' and how focusing on growing an email list before social media can make a significant difference. We talk about balancing all your ideas and debunking the myth that it's "hard to build an email list." I also explain why email lists are so crucial for the growth of your business and how you might not be growing your email list the right way. To help you get started, I share four strategies to help you grow your email list and two ways to turn your social media followers into email subscribers.  We also cover an opt-in page and the differences between podcasting and social media. You will also learn how to keep your strategies and ideas organized and how to segment your list.  If you're ready to grow your email list and take your business to the next level, then this episode is for you. Tune in to learn how to grow an email list from scratch and why it's so important!   We talk about: 

• [0:00] Intro
• [0:40] The pattern of 'wearing all the hats' 
• [1:30] Focusing on growing an email list before social media
• [2:30] How to balance all of the ideas you have 
• [4:00] Is it hard to build an email list?
• [4:20] Why email lists are so important for the growth of your business
• [6:50] Why you aren't growing your email list the right way
• [9:00] Four strategies to help you grow your email list
• [11:20] Two ways to turn your social media followers into email subscribers
• [11:40] What an opt-in page is
• [13:00] Podcasting vs. Social media
• [15:00] Keeping your strategies and ideas organized
• [15:40] How to segment your list

Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide
• How to Generate Sales Without a Website: https://lisaanne.ca/how-to-generate-sales-without-a-website/

Connect with me

• Website - https://lisaanne.ca 
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• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial