081: Making the Most of Email Marketing Sequences

Learn how to make the most of your email marketing sequences.  In this episode, I'm sharing my best tips and strategies on how to increase your return on investment (ROI) and generate leads through effective email marketing. First, we talk about the importance of the welcome sequence, which is the first email sequence subscribers receive when they join your email list. I touch on how long this sequence should be and what types of content should be included to keep subscribers engaged. Next up is the follow-up sequence, which is crucial for maintaining engagement with your subscribers even after they've received your welcome sequence. I'll give you an example of an effective onboarding email sequence and share tips on how to continuously stay top of mind with your subscribers, even if you don't close a sale. Finally, we'll talk about the benefits of running a value-based email sequence and how this can help increase ROI and generate leads. This approach focuses on providing value to subscribers through educational and informative content rather than solely promoting products or services. This episode is packed with strategies to help you make the most of your email marketing sequences.    We talk about: 

• [0:00] Intro
• [2:20] The Welcome Sequence
• [3:00] How many emails should a welcome sequence be
• [3:30] The Follow-Up Sequence
• [5:50] An example of an onboarding email sequence
• [7:30] How to continuously be top of mind even when you don't close a sale
• [7:40] Running a value-based email sequence

  Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide
• Email Marketing Sequences: https://www.lisaannecoaching.ca/email-marketing-strategies
• Workshop: https://www.learn.lisaanne.ca/email-list-explained

Connect with me

• Website - https://lisaanne.ca 
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• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial