082: The Beginner's Guide to Email Marketing: 10 Tactics You Need to Know

Learn the beginner's guide to email marketing and the 10 tactics you need to know. Do you need help to make your email campaigns effective? Email marketing can be a powerful tool for businesses to connect with their audience, but it requires a solid foundation to succeed. In this episode, we'll explore the key elements of a successful email marketing campaign. The foundations of a successful email marketing campaignLearn the essential components of a great email marketing campaign, including clear goals, relevant content, and a solid call to action. Choosing the best email marketing tool that works for you Explore the different email marketing tools available and how to choose the right one for your business based on your needs and budget. I also give you a few of my favourite recommendations. Creating a list of subscribers Discover effective strategies for building your email subscriber list, including lead magnets and opt-in forms. Creating compelling emails Learn how to craft emails that engage and convert subscribers, with tips on subject lines, copy, and visuals. Testing and tracking your results Understand the importance of continually testing and measuring your email campaigns to improve your results. ... and FIVE more!  This episode is jammed packed with information for you!   We talk about: 

• [0:00] Intro
• [1:05] The foundations of a successful email marketing campaign
• [3:20] Choosing the best email marketing tool that works for you
• [4:35] Creating a list of subscribers
• [5:25] Creating compelling emails
• [9:05] Testing and tracking your results
• [10:25] Integrating your email marketing with other platforms
• [11:55] Optimizing your email campaigns for mobile
• [13:05] Using images and video in your emails
• [14:25] Segmenting and targeting your email list
• [15:45] Automating your email campaigns 

  Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide
• Email Marketing Sequences: https://www.lisaannecoaching.ca/email-marketing-strategies

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