083: Writing Emails that Get People to Buy: Pro Copywriter Reveals Her Tips

Learn how to write emails that get people to buy, and joining me for this conversation is pro copywriter Colleen Florendo.  Colleen shares her insights and tips on how to craft effective emails that convert -- starting by writing catchy subject lines that grab attention and entice your reader to open their emails.  She also addresses the age-old question of whether emojis work in subject lines and gives us valuable tips on what to include in sales emails to drive conversions.  Colleen emphasizes the importance of knowing your audience and targeting your emails accordingly and shares strategies for turning cold leads into actual sales.  She also offers tips for building a successful nurture sequence to engage and convert potential customers.  Colleen is a copywriter and messaging expert who works with high-ticket online coaches. Her copy has generated $130k launches for her clients. She is more than just a word nerd. Colleen has a unique approach to copywriting where she leverages a mix of data, marketing psychology, and personality to help, like yours, increase brand awareness, establish credibility and make sales.  Ready to level up your email copywriting skills and optimize your email campaigns for maximum effectiveness? Listen in!   We talk about: 

• [0:00] Intro
• [2:55] How Colleen got into the copywriting world
• [6:30] How to write catchy subject lines
• [8:50] Do emojis work in subject lines?
• [13:55] What to include in sales emails to make people want to buy
• [18:55] Targeting emails by knowing who you're talking to
• [22:15] How to turn a cold lead into an actual sale
• [24:05] Tips for building a nurture sequence
• [25:45] Colleen's number 1 tip for beginners
• [27:25] One tip to take with you today

  Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide
• Email Marketing Sequences: https://www.lisaannecoaching.ca/email-marketing-strategies

Connect with Colleen

• Website - https://www.thecopytea.com
• Instagram - https://www.instagran.com/TheCopyTea

  Connect with me

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial