087: Unlocking the Power of LinkedIn: Expert Strategies for Marketing and Sales with Judi Fox

Learn how to unlock the power of LinkedIn, expert strategies, and the sales tactics you need with my guest Judi Fox. Judi takes us through the following: Client Acquisition on LinkedIn: Explore how Judi used LinkedIn in the early stages to connect with potential clients and how it contributed to her professional growth. Mastering Relationship Building: Discover the proven strategies to help you build meaningful and mutually beneficial relationships on LinkedIn, expanding your network and opening doors to opportunities and collaborations. Long-Form Content Magic: Learn the art of creating compelling long-form content (like newsletters) on LinkedIn and unlock the potential for increased engagement, thought leadership, and visibility in your industry. Beyond Your Followers: Learn how to extend your reach on LinkedIn, allowing you to connect with a broader audience and amplify your impact on the platform. Unveiling LinkedIn Networking: Explore the intricacies of networking on LinkedIn and gain valuable insights on navigating the platform to forge meaningful professional connections. Content-Length and Video Insights: We talk about the optimal length for your LinkedIn posts and videos and best practices for capturing your audience's attention. The Art of Cold Messaging: Do cold messages still hold value on LinkedIn? Learn how to approach and engage with potential connections. Demystifying LinkedIn Misconceptions: Debunk some of the biggest misconceptions surrounding LinkedIn. Customizing Your Newsfeed: Learn how to personalize your LinkedIn newsfeed to curate content that aligns with your interests, industry, and professional goals. Hot LinkedIn Trends: Explore the latest trends making waves on LinkedIn, and gain valuable insights to stay ahead of the curve in this dynamic online space. Judi Fox is listed as a Top 10 LinkedIn Coach in Yahoo Finance. She is featured in Inc Magazine, Vidsummit, Social Media Marketing World, Agorapulse, and on several Top 100 Marketing Podcasts. With over 18 years of experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days.   We talk about: 

• [0:00] Intro
• [2:30] How Judi Became a LinkedIn Expert
• [4:10] Did Judi use LinkedIn for clients in the beginning?
• [8:35] How to build relationships on LinkedIn
• [10:15] Creating long-form content on LinkedIn
• [11:55] How to expand your reach on LinkedIn past your own followers
• [14:00] How networking works on LinkedIn
• [19:05] How long your LinkedIn content and videos should be
• [21:40] Are cold messages on LinkedIn still well received?
• [23:20] The biggest LinkedIn misconceptions
• [26:10] How to customize your Newsfeed
• [27:20] The biggest trends right now on LinkedIn

  Resources mentioned in this episode:

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/ 
• 20 LinkedIn Post Prompts as downloadable with Call To Action = https://www.judifox.com/sme
• "The Business Accelerator" Newsletter = https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6861500938058915840

Connect with Judi

• Instagram - https://www.instagram.com/judifoxrocks
• Facebook - https://www.facebook.com/judiwfox
• LinkedIn -...