In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with guest Josh Pitts, the CEO of Shred Media during MBA Annual 2023 in Philadelphia, to delve into the world of content creation for mortgage professionals. They discuss the importance of developing engaging and personal content, reminding you that it's SOCIAL media.
Listen as Phil and Josh provide valuable insights and strategies on creating content that resonates with your audience, ultimately driving business growth.
Episode Breakdown:
00:25 - “What I hear is, Royalty!”
01:00 - The Next Wave
02:45 - The Value of Podcasting
04:45 - Imposter Syndrome
08:25 - Collective Knowledge
10:25 - Entertaining the Audience IS Value
13:45 - Focus on Benefits, Not Features
16:19 - “Perfection kills progress”
16:50 - Go do SOMETHING.
17:35 - Taking the Win, or Taking the Learning
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