In this insightful episode of "Mortgage Marketing Expert," host Phil Treadwell welcomes guest Tyler Hodgson for a deep dive into the critical aspects of successful mortgage marketing. Hodgson shares his expertise on time management, emphasizing the importance of prioritization and efficiency for mortgage officers. He also unveils effective referral strategies that can significantly enhance client engagement and retention. One of the episode's highlights is Hodgson's exploration of using social media as a CRM tool, providing practical tips on how mortgage officers can leverage these platforms to build relationships, engage with clients, and ultimately drive business growth. This episode is a treasure trove of actionable advice for mortgage professionals looking to optimize their marketing efforts.
03:00 - What Should People Be Excited About in the Industry Right Now
05:30 - How Do You Maintain Growth Even In Challenging Times
08:15 - Leveraging Social Media as a CRM
11:55 - Tips for Time Management
14:45 - You Can’t Just Be a Poster
17:00 - Green Light, Yellow Light, Red Light Activities
19:00 - Recruiting Great Talent
23:30 - Do They Want it Badly?
24:30 - Scaling a Team
29:30 - Overlooking Our Past Client Database
34:15 - “Can you refer 3 buyers to your Real Estate Agent?”
37:55 - Connect with Tyler: Instagram | LinkedIn
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