Multifamily Tech Gurus Podcast Series
The Multifamily Tech Gurus Podcast Series brings you the latest real-world experiences of PropTech innovator Kerry W. Kirby and technologist James W. Lancaster. Kerry and Jimmy live on the technology side of the multifamily housing industry. Kerry has built an award-winning company, 365 Connect, the multifamily industry's leading innovator in AI-driven marketing, leasing, and resident engagement platforms, that he founded over two decades ago, and Jimmy leads product development at the company. Together, they are on the frontline of managing their team of developers, customers, and all the craziness in-between.
Episodes
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how artificial intelligence and automation are fundamentally rewriting the renter journey—from discovery to residency. What was once a fragmented path built on listings, lead forms, and manual follow-ups is being replaced by intelligent, connected systems that anticipate needs, guide decisions, and execute in r...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they take an unfiltered look at what multifamily conferences have quietly become—and what they were supposed to deliver. In an industry that spends millions each year on travel, passes, booths, and sponsorships, a hard question has emerged: are we investing in knowledge, or just underwriting nightlife?
In this episode, Kerr...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unpack how zero-touch has evolved from a buzzword into a core expectation shaping the modern renter experience. Today's renters aren't looking for faster follow-ups or more communication—they expect instant answers, transparent pricing, and the ability to move forward without friction, delays, or d...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they challenge one of the most common misconceptions in multifamily technology—that automation is primarily about speed and efficiency. In today's regulatory environment, automation has become something far more critical: a safeguard against risk, inconsistency, and exposure at scale.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore what it really takes to achieve 10x outcomes in multifamily operations—and why technology is the only lever capable of delivering exponential results. In an industry often focused on incremental efficiency, this episode reframes technology as a force multiplier that fundamentally changes ho...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unpack a critical shift reshaping digital visibility: discovery is no longer driven solely by traditional search rankings, but by AI-powered engines that continuously evaluate relevance, depth, and momentum. In this new landscape, static property websites aren't just underperforming—they're being b...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they expose the hidden flaws inside today's lead attribution models—and the costly decisions they drive. In an industry obsessed with dashboards and reports, multifamily operators are often making high-stakes marketing investments based on incomplete, oversimplified, or outright misleading data.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unpack how pricing decisions are no longer just marketing choices—they're legal liabilities. As the regulatory landscape shifts, incomplete fee disclosure can move operators from competitive positioning straight into enforcement territory, where pricing strategy becomes evidence, and transparency d...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, for a deep dive into how the marketing landscape is being fundamentally rewritten by AI. As search engines, answer engines, and AI assistants increasingly filter what content is seen, surfaced, and trusted, traditional tactics alone are no longer enough.
In this episode, they unpack ho...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they take on one of the most costly breakdowns in the leasing journey: the gap between renter approval and a signed lease. While operators invest heavily in marketing, screening, and lead conversion, deals are still lost every day due to slow, manual lease preparation and delayed follow-up.
From reducing post approval drop-...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they take a forward-looking view of how synthetic interfaces will redefine the multifamily ecosystem, enabling operators to elevate experiences, extend reach, and build new layers of efficiency far beyond the limits of physical teams.
In this episode, Kerry and Jimmy break down the rapid evolution of virtual humans as they ...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they break down why traditional workflows—dependent on human follow-ups and limited office hours—can't keep pace with today's always-on renter. From AI-powered tour scheduling and automated qualification to chat-driven leasing and touchless communication, they examine the technologies enabling communities to operate around ...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how modern verification technology creates a safer, smarter renter journey for both prospects and operators - from reducing evictions and bad debt to accelerating approvals and improving operational confidence with identity intelligence as the backbone of the leasing process.
In this episode, Kerry and Jimmy br...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how intelligent automation is moving beyond simple workflows to fundamentally reimagine how communities are managed, marketed, and maintained. In this forward-looking discussion, they break down how automation is transforming every layer of multifamily operations—from leasing offices to marketing strategies and...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dissect the difference between experience and hype, calling out misleading claims that can put multifamily operators at risk. This unfiltered discussion pulls back the curtain on who's walking the walk versus who's just talking.
In this episode, Kerry and Jimmy tackle the growing culture of "instant experts" dominating...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they delve into how compliance has become one of the most critical yet often misunderstood areas of multifamily operations. From marketing websites and social media strategies to resident communication tools and opt-in features, today's operators face a maze of evolving regulations that can impact everything from reputation...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how operators are sitting on mountains of data that live in silos spread across multiple platforms, which may be silently costing thousands each month in missed opportunities, inefficiencies, and lost visibility.
In this episode, Kerry and Jimmy peel back the layers of these hidden inefficiencies to reveal how ...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore a growing problem in the digital leasing journey—catfishing renters with heavily altered or misleading photos, and reveal why authenticity matters more than ever in an era where online impressions shape leasing decisions long before a prospect ever sets foot on the property.
In this episode, Kerry and Jimmy unc...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how operators can move beyond guesswork to uncover the exact search terms renters are using, align content with intent, and build campaigns that drive measurable results.
In this episode, Kerry and Jimmy break down the art and science of keyword optimization—transforming it from a marketing buzzword into a powe...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they delve into the strategies for successfully implementing technology during management transitions. From overcoming resistance and ensuring data integrity to training new teams and maintaining seamless operations, they explore how to transform potential disruptions into a launchpad for progress.
In this episode, Kerry an...
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