Multifamily Tech Gurus Podcast Series
The Multifamily Tech Gurus Podcast Series brings you the latest real-world experiences of PropTech innovator Kerry W. Kirby and technologist James W. Lancaster. Kerry and Jimmy live on the technology side of the multifamily housing industry. Kerry has built an award-winning company, 365 Connect, the multifamily industry’s leading innovator in AI-driven marketing, leasing, and resident engagement platforms, that he founded over two decades ago, and Jimmy leads product development at the company. Together, they are on the frontline of managing their team of developers, customers, and all the craziness in-between.
Episodes
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they delve into the strategies for successfully implementing technology during management transitions. From overcoming resistance and ensuring data integrity to training new teams and maintaining seamless operations, they explore how to transform potential disruptions into a launchpad for progress.
In this episode, Kerry an...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how the right tech stack is the key to hyperscaling property management companies, as they break down the strategies and technologies that fuel rapid growth—without sacrificing control, compliance, or consistency.
In this episode, Kerry and Jimmy uncover how forward-thinking operators are leveraging technology ...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the rising challenge of data overload and how excessive information can cloud judgment, distract from key objectives, and lead to analysis paralysis, creating a culture of hesitation rather than action.
In this episode, Kerry and Jimmy expose the dangers of relying on overlays instead of real accessibility prac...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they uncover how vendors are quietly reshaping the market—leveraging connections, sharing trusted recommendations, and wielding behind-the-scenes influence that drives real change.
In this episode, Kerry and Jimmy reveal how service providers in the multifamily housing industry have moved beyond one-sided relationships to b...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the rising challenge of data overload and how too much information can cloud judgment, distract from key objectives, and lead to analysis paralysis that creates a culture of hesitation rather than action.
In this episode, Kerry and Jimmy unpack the difference between va...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the emerging world of vibe coding, a new approach to software development where conversational AI tools like Cursor, GitHub Copilot, and ChatGPT help developers build and refine code using natural language prompts.
In this episode, Kerry and Jimmy break down how this shift accelerates innovation, reduces deve...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how AI-driven tools like ChatGPT, Perplexity, and Google’s AI Overviews are transforming how users discover information. These intelligent assistants don’t rely on traditional keyword-based results—they look for structured content, trust signals, and authoritative sources.
In this episode, Kerry and Jimmy break...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how leading multifamily operators are shifting away from pay-to-play tactics and embracing content-driven, social media-fueled, community-centered approaches that build trust, boost visibility, and generate long-term results.
In this episode, Kerry and Jimmy unpack the key components of building a sustainable o...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore one of the most critical and controversial battles unfolding in the PropTech world: the high-stakes power struggle between tech providers and operators, revealing how the battle over API access is redefining innovation, collaboration, and control in multifamily housing.
In this episode, Kerry and Jimmy unpack t...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the rapidly evolving multifamily landscape, where operators are under more pressure than ever to streamline operations, reduce costs, and deliver seamless renter experiences through forward-thinking that are redefining team structures.
In this episode, Kerry and Jimmy unpack one of the industry’s most transfo...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into a critical industry dilemma: while data drives every decision, multifamily operators continue to grapple with fragmented and unreliable lead source tracking. Despite sophisticated marketing strategies and advanced leasing technologies, accurately pinpointing where leads originate remains a persistent challeng...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they pull back the curtain on a silent revolution transforming the apartment industry: the rise of AI as the invisible workforce. While residents see smooth leasing experiences, instant responses, and dynamic online content, artificial intelligence is quietly doing the heavy lifting behind the scenes.
In this eye-opening ep...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the digital battleground where renters live, scroll, and decide what communities they want to explore. In a world where attention is currency, and first impressions happen in milliseconds, they unpack how social media has become one of the most powerful tools in the leasing arsenal.
In this episode, Kerry an...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they take you behind the booth for an unfiltered, vendor-focused recap of the Apartmentalize 2025 Conference in Las Vegas. From the trade show floor to unexpected traffic trends and honest booth-to-booth conversations, get the real takeaways from the frontlines of multifamily’s biggest stage.
In this episode, Kerry and Jimm...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the fast-emerging world of zero-touch experiences in rental housing and how cutting-edge technology is eliminating friction across the renter journey, from the generation of marketing content across multiple channels to guide the initial search to signed lease execution and beyond.
In this episode, Kerry and Ji...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the often overlooked, but essential foundation of every successful PropTech platform must maintain — processes, policies, and procedures that keep products stable, scalable, and secure.
In this episode, Kerry and Jimmy pull back the curtain on a side of PropTech that ra...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the shift from traditional campaigns to smart, self-optimizing systems that work across platforms, at scale, and in real time. From leveraging data to personalizing marketing messages to automating reach through social and search platforms, they dive into the tools and strategies shaping th...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they uncover the true early adopters and real champions of change —those operators, leaders, and tech-forward thinkers who bet on new platforms before the buzz, push past internal friction, and embrace risk in pursuit of efficiency and competitive edge.
In this episode, Kerry and Ji...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore shifting trends that are redefining how industry players approach trade shows, from shrinking booth footprints to the rise of hybrid experiences. Hear behind-the-scenes stories that reveal the real effort (and expense) it takes to stand out in a sea of exhibitors.
In th...
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they break down how walled-off ecosystems and selective data-sharing are creating costly inefficiencies and making it nearly impossible for property management teams to build a unified tech stack. From missed automation opportunities to poor user experiences, we explore the real-world consequences of a ...
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