Beyond Google: Building an SEO Strategy for AI Search Assistants

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how AI-driven tools like ChatGPT, Perplexity, and Google’s AI Overviews are transforming how users discover information. These intelligent assistants don’t rely on traditional keyword-based results—they look for structured content, trust signals, and authoritative sources.

In this episode, Kerry and Jimmy break down how you can adapt your strategy to thrive in this new environment through structuring your content for large language models (LLMs), boosting domain authority through content quality and consistency, leveraging data, and implementing schema markup to speak the language of AI. The duo dives into why being “AI-discoverable” means more than just ranking—it’s about becoming a source that intelligent systems trust to provide accurate, helpful, and relevant responses.

Kerry and Jimmy’s Words of Wisdom: "We’ve officially entered a new era of search, one where AI assistants like ChatGPT and Perplexity are becoming the primary way people discover information. These systems don’t just look for keywords; they look for trusted, well-structured, and relevant content. If you're still optimizing for yesterday’s rules, you're going to miss tomorrow’s renters. The future of SEO isn't just about ranking—it's about becoming the source AI turns to for answers. It’s no longer just about ranking, it’s about shifting our strategy or risk getting left behind."

Resources: Tactical Strategies for Modern Marketing Managers