Beyond the Booth: The High Price of Having a Trade Show Presence

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore shifting trends that are redefining how industry players approach trade shows, from shrinking booth footprints to the rise of hybrid experiences. Hear behind-the-scenes stories that reveal the real effort (and expense) it takes to stand out in a sea of exhibitors.

In this eye-opening episode, Kerry and Jimmy examine the true cost of exhibiting at industry trade shows. From the towering booth fees and travel expenses to the hidden toll on time, teams, and ROI, they break down what it really takes to maintain a presence on the trade show circuit. Are these events still worth the investment in today’s digital-first world? Or has the game changed?

Kerry and Jimmy’s Words of Wisdom: “Trade shows have become more about presence than purpose - and that’s a costly mindset. It’s easy to get caught up in the noise, the branding, and the badge scans, but at the end of the day, we have to ask: are we really creating value, or just feeding the machine? It’s about smarter strategy, clearer goals, and making sure every dollar, and every hour, spent on the floor actually moves the needle.”

Resources: Taking The Multifamily Show on The Road