All Episodes

April 3, 2025 23 mins

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how today's renters seek more than just a list of amenities and a virtual tour; they expect full transparency at every stage of their housing journey. From pricing and fees to unit-specific details, renters want to know precisely what they're getting before they visit your property.

In this episode, Kerry and Jimmy unpack how renter expectations have shifted and why vague listings, hidden costs, and lack of upfront information no longer cut it. They dive into the growing demand for pricing disclosures, unit-level amenity details, and insights into things such as estimated energy costs. They examine how technology enables operators to provide this level of transparency while improving trust, conversions, and long-term resident satisfaction.

Kerry and Jimmy's Words of Wisdom: "Today's renters aren't just looking for a place to live, they're looking for honesty and clarity at every step of the leasing process. They expect transparency into the real costs of living in your community and a true representation of the actual unit they'll be living in. Multifamily operators that aren't providing that level of transparency will find that renters will not even consider that property. In an era where information is only a click away, trust is the new currency, and without it, you're not just losing a lease, you're losing renter loyalty."

Resources: Transparency Starts With Your Website

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

The Breakfast Club

The Breakfast Club

The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.