Resistance to Change: The Real Early Adopters of Proptech Innovation in Multifamily

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they uncover the true early adopters and real champions of change —those operators, leaders, and tech-forward thinkers who bet on new platforms before the buzz, push past internal friction, and embrace risk in pursuit of efficiency and competitive edge.

In this episode, Kerry and Jimmy explore one of the most overlooked dynamics in multifamily technology adoption: the resistance to change. While much of the industry talks about innovation, few are willing to take the first leap. So, who really paves the way for progress? From boots-on-the-ground property teams to visionary decision-makers, this episode highlights what drives early adoption and what holds others back.

Kerry and Jimmy’s Words of Wisdom: "Innovation doesn’t start with technology—it starts with courage. The real early adopters in multifamily aren’t just chasing trends, they’re challenging the status quo, navigating resistance, and making bold moves when others hesitate. They’re the ones who see potential where others see problems and are the reason progress takes hold in this industry. Without them, innovation would stall before it even starts."

Resources: The This Has Come to Rethink Operating Models