Search to Sofa - Mapping The Modern Renter's Digital Journey

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how the modern renter's journey has been completely transformed in today's digital-first world. With a wealth of online resources, AI-driven tools, and self-service technologies at their fingertips, renters now have more power than ever to search, evaluate, and validate their housing choices before even stepping foot on a property.

In this episode, Kerry and Jimmy break down the multifaceted digital landscape that guides renters from discovery to decision-making. They examine how search engines, listing platforms, social media, and online reviews play a pivotal role in shaping perceptions while cutting-edge solutions like chatbots, virtual tours, and AI-driven leasing assistants streamline the experience. From the first click to the final lease signature, they discuss how multifamily operators can optimize every digital touchpoint to engage prospects effectively and convert leads into leases.

Kerry and Jimmy's Words of Wisdom: "Today's renters aren't just searching for an apartment; they're curating their entire living experience through a series of digital interactions. From the first search query to virtual tours, AI-driven chat support, and seamless online leasing, every touchpoint matters. If your leasing journey isn't intuitive, responsive, and tech-driven, you risk losing prospects before they even step through the door. Multifamily operators must embrace innovation to meet renters where they are - online, on-demand, and on their terms."

Resources: Empower Renter to Thrive in Our AI-Driven World