The Future of CRMs: Will Automation and AI Make Them Obsolete?

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the shifting landscape of traditional Customer Relationship Management (CRM) systems in the era of automation, artificial intelligence, and predictive technologies  - and how the once-essential CRM tools are quickly becoming outdated through autonomous platforms.

In this episode, Kerry and Jimmy explore how automation and AI are revolutionizing customer engagement, from predictive analytics and conversational AI to autonomous workflows that eliminate the need to answer inquiries manually. They debate whether CRMs can evolve fast enough to integrate these capabilities or if they will be replaced by next-generation tools that offer smarter, more efficient customer management workflows, making these traditional tools obsolete.

Kerry and Jimmy’s Words of Wisdom: "The days of manually updating CRMs, inputting endless data, and relying on outdated workflows are quickly fading. AI and automation aren’t just incremental upgrades, they’re fundamentally reshaping how businesses engage with customers, predict needs, and drive relationships. The real question isn’t whether CRMs will evolve, but whether they’ll remain relevant at all in a world where intelligent systems can anticipate, automate, and optimize customer interactions with little to no human intervention."

Resources: Maximize Productivity with Automation and Copilot Capabilities