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September 15, 2021

Does the thought of creating content for your social media account sound overwhelming? I hear that all the time, entrepreneurs feel that pressure to do all the things but they struggle with social media. Our special guest, Andréa Jones, is a Social Media Strategist who helps her clients with everything from do-it-yourself (DIY) to done-for-you (DFY). Andréa demonstrates many ways that social media can be a business tool and really awesome tips for getting onto social media.

Andréa discusses how finding a place on social media to help you grow your business is a challenge and she provides examples on how to do it. Andréa covers the three most important questions for social media strategy and she also reveals three methods for reaching your end goal. We all know that being a business owner means you are handling many aspects of running your business but you need to remember that social media is a segment of those running parts.

Andréa and I also address how building content is a learned skill and it takes time to develop, especially if you are trying to build sustainability content. We also talk about being discouraged when comparing your status to other high level influencers, that each business works differently, and has its own levels of creating content. There is a difference between being on social media as a content creative versus being on social media as a business owner.

Everything takes time and creating healthy habits with social media is important and the best way to reach those goals is to set aside time to prep. Another topic we touch base on is don’t forget that the behind the scenes is just as important and you need to figure out what works best for your business. Listen to your community. It is more than just the follower count, it is about the interaction and engagement.

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