Ep. 273 - [United States] Authenticity is the New Marketing with Jake Karls, Chief Rainmaker at Mid-Day Squares

 

Welcome to the My Food Job Rocks Podcast, a podcast where we interview experts in the food industry and learn what they do, how they got there, and insights on the future of food. I’m your host and food scientist Adam Yee. 

Today we’re interviewing Jake Karls, Chief Rainmaker and Co-Founder of Mid-Day Squares a Canadian chocolate company that is killing it with its viral marketing techniques and innovative product

Fun fact, my first job was for a Canadian candy company. In fact, there are several candy and bar companies over there so Mid-Day Squares is in good hands in terms of the talented canucks in French Canada. 

Ok, so Jake has a super magnetic, charismatic personality and instantly, you will be captured by his tone and message. He’s also flattering!  

Jake pours his heart out here and talks about how he joined his sister’s and brother-in-law’s company after his second business failed. I think what most people miss in a lot of interviews is digging deep into Jake’s past businesses and how that set him up for success for Mid-Day Squares. A lot of it is a great team and what better team than family?

Authenticity is a big part of this interview and in my opinion, the most powerful way to be authentic is to talk about your past, because the way you talk about your path shows how you’ve reflected and grown. You’ll hear a lot about what makes Jake, Jake.

A big chunk of this interview is therapy and walking through tough situations. Especially as entrepreneurs, where you have the majority of the issues pile onto you, takes a toll. I burned out in my last startup, and I have some trauma whenever I think about how alone I felt. 

I have to thank the Chief of Staff Jordainne Erichson, who’s a fan of this podcast. That’s right, the fans make this podcast sing. As I look back at all of the interviews, recently, the majority of these amazing interviews were because of the fans. So thank you!