September 6, 2022 • 59 mins
In this episode of Tiffany Youngren's Hot Seat, professional organizer and productivity expert Brittany Dixon explained her top organizational strategies as well as how she runs her own firm. She explains the importance of having systems in place and how following a routine can help increase productivity. Learn how to overcome the difficulties of establishing your own company by home organization. It may not be as simple as it sounds, but once you have a plan and system in place, everything will run smoothly.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tiffany Youngren (00:00):
Hey there, I'm Tiffany Youngren host of next up
(00:02):
nation where we help podcastersand YouTubers with vision become
preeminent thought leaders intheir industries. You are about
to have the incredibleopportunity to listen as we dig
into the why, who and what of apodcast or show, then at the
end, we will identify onepowerful how. One action that
she can take for results in thenext 30 days. Today, let's
(00:23):
welcome Brittany Dixon, host ofthe process for profit show.
Brittany, welcome.
Brittany Dixon (00:28):
Hello, thank you so much for having me today.
Tiffany Youngren (00:31):
Thanks for coming. I'm so excited to talk
to everyone about your - talk toyou about your show. And so
ever, and I think everyone'sgonna love it too. So the
process for profit show hasreleased 103 episodes since
September of 2019. So you justcelebrated your two year
anniversary until the day ofthis recording, which is October
19 of 2021. Brittany Dixon,She's the host of the process
(00:55):
for profit show. She's apodcaster business strategist
and productivity coach. Shehelps highly driven online
entrepreneurs implement day today operation management
systems, processes and strategyso that they can work in their
businesses and not always on it.That is okay. I just have to
say, too, I could geek out aboutjust that all day. So the fact
(01:16):
that we're gonna talk aboutpodcasting and not processes,
it's just gonna be all I can do.
Brittany Dixon (01:21):
I have a whole podcast about processes.
Tiffany Youngren (01:23):
I love it. I love it. That is so great. It's
one of my favorites. I lovespreadsheets too. I heard you
call yourself the process queen.I'm like, Oh, was that right? Or
systems? Yeah.
Brittany Dixon (01:34):
Queen? You know, just throw Queen on end.
Tiffany Youngren (01:36):
Yeah. Awesome. So why did you start process for
profit?
Brittany Dixon (01:42):
Yeah, so um, when I was really gaining some
traction on the business side ofthings, I had kind of started
guest guesting on other people'spodcasts. And I really loved it.
Like I am the introvert, likebehind the scenes. Now,
obviously, I have to be on videoand all the things with what I
do. But I love the behind thescenes and just really being
(02:02):
able to provide tons of value.So I had done that so many
times. And I was like, I couldjust start my own and then talk
about my own thing and thencreate a lot of content. So it
really was just kind of naturalprogression of being on other
people's shows. And then I waslike, Oh, this starting a
podcast thing can't be thathard. Right? Let's just do it.
Tiffany Youngren (02:23):
I love it. I love it. So what is it that was
so when you started it? And evennow what is it that you want to
get out of your show?
Brittany Dixon (02:31):
Yeah, so honestly, for me, it was kind of
that first step for my idealclient for that kind of like
ladder that they're climbing, Iactually never started with
intent of making money, I knewthat it would probably come on
the back end. But I really justwanted it to be that like free
content pool. So that I didn'thave to do a ton of video and
(02:52):
social media content, I wanted areally good place to send people
that they could hear how I teachand all that kind of thing. So
really just diving into that ascontent was kind of the the main
thing, and then it kind ofspiraled from there.
Tiffany Youngren (03:05):
Awesome. And so starting it two years ago, I
know you're on. I know you're ona break right now, as we speak
from you know, you'll be takinga hiatus and you've got kids and
things like that thingshappening in your life. When you
think back to two years ago whenyou first started and then now
is your kind of taking anotherlook at your show and how you
(03:27):
want to approach it. Has itchanged? Has your why change
then versus now? Are you doingit fundamentally for the same
reason?
Brittany Dixon (03:35):
Yeah, I mean, I think it's fundamentally
fundamentally for the samereason. It really is just that
content piece, I have so many ofmy one on one clients and my
students within my programs thatthey're like, I was a longtime
podcast listener before I evencame to you. So I really do know
that is that like first step forsomeone that's not ready to
really invest in my types ofservices. So even still any
(03:56):
we've shifted some things andchanged some stuff, but the the
core Why is really the same.
Tiffany Youngren (04:01):
That's awesome. And, and you've got to
have some reason like what, letme just ask to usually I'm all
like, so tell me your why aboutyour show. And people are like,
Oh, I just want to help people,which, you know, I'm so
horrible. But like, that's myleast favorite answer ever. I I
think it's great to want to, Iwant to help, like, look at me,
I'm sitting here trying to likehelp you grow your show. So I do
(04:23):
believe that that is a valid,awesome purpose for doing it.
But usually there's somethingelse aligned with that. And so
one thing that I liked aboutwhat you were just saying and I
feel like I can't even pick thatapart very much. I don't even
know a good question to followup because I feel like Was there
(04:44):
some kind of, I feel like firstof all, let me just finish what
I was gonna say. I feel likewhat you're doing with your
podcasts is in tandem with whatyou're doing in business. So
does your why for your podcast?Is it stemming more from your
why? You have your business? Andif so what? What is that?
Brittany Dixon (05:03):
Yeah. So the Why was my business I mean,
honestly, I grew up in a superlow income family. And I just
want to show my kids that theycan have impact in this world
doing what they want to do. Andit doesn't have to be the
corporate nine to five sittingat a desk, going to college, the
whole nine yards. So I actuallydropped out of college, I worked
in hospitality forever. I was awedding and event planner.
(05:26):
Actually, when I started thebusiness, I organize people's
houses. So I kind of went fromorganizing events, to organizing
houses to organizing businesses,so I was just that like, type A
super organized person. But thewhy behind both is really just
impact. When I transitioned fromorganizing houses to finding
this online space and organizingbusinesses in the online space.
(05:48):
And my coach was like, hey, youknow, you can reach people like
all over the world instead ofjust in Columbus, Ohio. When I
saw that was this huge lightbulbmoment of like, oh, my gosh,
what else can I do if I canreach this many people? So and
that was really in the business.And then it just kind of
transitioned into the podcast.And it's the same thing because
people can listen worldwide. Soit's just the impact piece that
(06:12):
has kind of, I guess, connectedeverything together for sure.
Tiffany Youngren (06:16):
Oh, I love that. Sounds like you're an
optimizer, you know, like you goin that's like the thread that
holds it all you know, iswhether you're organizing
someone's house or theirbusiness life, it's all about
how to take what they have andreally optimizing it.
Brittany Dixon (06:32):
Yes. They're all about working smarter, not
harder, because we all want todo big things. And the faster
you can do it the better.
Tiffany Youngren (06:38):
Yeah. Oh, that's so great. That's so
great. Well, let's talk about alittle more about who it is that
you're working with, who haveyou identified as being your
ideal audience.
Brittany Dixon (06:49):
Yeah. And this has been interesting to just on
the business journey, kind oftransitioning through different
types of ideal target audiences.But I have really nailed down
that is that online serviceprovider who is creative. So we
work with a lot of contentcreators, copywriters, digital
marketing agencies, things likethat. Because what we found is
(07:11):
those creatives typically don'thave the organized structure
processes and systems in thebrain. They're like, I have this
new idea, I want to go do thisthing. And I'm like, hold on, we
have to create, like, 17 systemsfor that. So it's that creative
person. And we really loveworking with people in the
online space. Because there's aton of common threads that those
(07:32):
online service providersactually have. So it makes it
easier for us to help implementthings.
Tiffany Youngren (07:38):
So you would say that that is really your
ideal listener as well then isthe same.
Brittany Dixon (07:44):
It is yeah. Yeah.
Tiffany Youngren (07:46):
Okay, perfect. And so when, when someone
listens to your show, what whatdo you expect? Or what problem
are you solving for them? Let mejust ask that.
Brittany Dixon (07:56):
Yeah, for sure. Um, we really are just giving
them those like little nuggetsand productivity hacks. And like
those aha tips and tricks,they're like, oh, that can be
done so much faster. So itreally is to help them as
business owners work smarter,not harder. And what we saw was,
so many people were doing thingslike the way that took way
(08:18):
longer. And we just know thatthere's so much as
entrepreneurs, we have so muchimpact. But if you're bogged
down by all of those systems,and back end disorganization,
it's really difficult to be ableto reach more people. So it is
really just tips and tricks andways to be more organized and
ways to create systems withintheir business so that they can
(08:39):
free up their time.
Tiffany Youngren (08:40):
And so, I mean, first of all, what you're
doing, it's, you know, honestly,I'm listening to you, I'm like,
I, I get this so much, because,you know, when we're talking
systems and automation systemsreally help us be able to
delegate honestly. And then andthen this automation and in
(09:02):
optimizing how we're doingthings, it literally frees up
time. And so if I'm hearing youcorrectly, like the
transformation that they couldexpect is that they're going
from scrambling, unsure how theycould go from here to there, to
being freed up not only withhaving more time available, but
(09:24):
as they get busier. Being inthat space of you know, systems
are the key to it, that they canscale and still be able to pass
those off. Am I hearing youcorrectly?
Brittany Dixon (09:35):
Yeah for sure. We like to call it hustle to
flow might be the name of ourprogram too. But we really want
to take those entrepreneurs fromlike hustle mode and working 17
hours a day and feeling likethey're just spinning their
wheels constantly to being ableto sit down, have a really
productive day, close the laptopat whatever time they want,
honestly, and really have thefreedom because I see so many
(09:57):
business owners start theirbusiness, and then they work
More than a full time job. And Iwas there too trust me like, it
happens very quickly, especiallywhen you love what you do. And
you're like, I want to help morepeople, and I want to impact
more people. But if we're justburning ourselves out in the
back end, then it makes itdifficult to help more people.
So it really is just to free uptime.
Tiffany Youngren (10:19):
Yeah, yeah, that's awesome. So when you? How
do you right now evaluatewhether your content is
resonating? And then also, haveyou made any adjustments based
on what you find?
Brittany Dixon (10:33):
Yeah, so I'm evaluating things, I mean, we'll
look at episodes and see whichones kind of get the most
downloads and kind of what thosetopics are. And really seeing
what kind of hits with people, alot of it, too, will go into
just our social media andcontent and kind of see what's
kind of taking off there andthen use that same type of
(10:54):
content for the podcast, this isprobably something we get better
at for sure, we don't dive superdeep into the metrics. Because
we do have a really good systemto get it out and produce it.
And I have so many things goingon that a lot of times I'm not
looking at those metrics,because it's my free source of
content. So but I definitelythink that looking at those
(11:18):
helps us to kind of decipherwhat's working, what's not
working, and then just talkingto people. When I talk to these
people, and they're coming,they're like, I listened to your
podcast, and I really love this.I'm like, okay, cool. Make it
up. Yeah, yeah, Talk about thismore
Tiffany Youngren (11:33):
You know, I found first of all, the metrics
for podcasting still hasn'tcaught up to say what we would
expect for a website orsomething like that, or social
media. And I like a lot thatyou're really taking your
outcome that you want, which isthe content like it's, it's all
(11:56):
about, this is the journey thatpeople are taking when they find
you. And then how are theyprogressing through that
journey? And it sounds likethat's really your measure of
not only the response, but thesuccess of it. And I always say
to like, what good is 100,000downloads, if no one's talking
(12:19):
to you, you haven't made anysales? You haven't made any new
relationships, like, who cares,you know, and a lot of people
that's it like, they they'relike, Hey, me, you know,
breaking their arm pattingthemselves on the back and
you're like, but have, you know,yeah, I'm just trying to
monetize now. It's like, okay,well, now you're gonna make a
few bucks off the six figurelisteners. So I love that. It's
(12:42):
holistic, like, I feel like whatyou're doing is very holistic.
And the results that you'reseeing, reflect that. And the
content. Like, for me, that'sideal content, because you're
directly responding to thepeople that you're working with.
So I think that's really great.
Brittany Dixon (12:58):
Yeah. And it's never never been about the
numbers for us. I mean, we'vehit 15,000 downloads, which is
not crazy big. I mean, I thinkthat's crazy big but,
Tiffany Youngren (13:08):
Like hey somebody's out there. Yeah.
Brittany Dixon (13:10):
There's 15,000 people listening to me, oh, my
gosh. But again, it was neverabout the numbers for us. We
never intended to monetize itnow down the road, we absolutely
have plans of potentially doingthat. Right. Not something
that's super forefront oranything like that. But I think
because it was about the contentand about them just getting to
(13:30):
know us and moving through thatjourney. It was just easier for
us to kind of create thatorganic holistic content for
sure.
Tiffany Youngren (13:37):
Okay, awesome. I love it. So let's move on. So
we just talked about, we firststarted out with talking about
your why. And you give us a goodillustration of exactly why
you're doing it, how it fits inwith your business. You know,
what your heart is for yourbusiness, why you're doing that.
And then just now we weretalking about your who, again,
it correlates really well withwhat you're doing with your
(14:01):
company. I love that Hustle andFlow. I think that that's I talk
a lot about audience promise.That's something that always
comes up on our show. And it haseverything to do with if I were
to go and listen to your showwould I know I mean, we're all
busy. Like, what I know what,what I'm, I'm investing my time,
(14:22):
what am I going to get back outof it? And so having that
audience promise of what problemare you going to solve? And
what's my transformation? And Ithink that Hustle and Flow is a
really good, it kind of sticksin your head like okay, I can
see that I could see how thatwould be. It's kind of like the
audience promise it's a littlebit of the transformation, you
know, really going from hustleto flow, you know, kind of
(14:45):
thing. So, I like it. So let'stalk about the what that's our
third is our what so let's talkabout some things that you're
doing that's already working.And you and I talked a little
bit early right before the showthat this is not going to be the
show where Everyone, it's justobvious. So we've talked a lot
about, you know, your who andwhy. But what everyone's about
(15:06):
to hear is that there's like amillion things that you're doing
perfectly. I love what you'redoing. I love your brand. I love
your blog. I just think thatthere are so many things, I
mean, and really, this hot seatis all about leveraging what
you're already doing. So ifsomeone's out there, and you're,
and you listen to our show, andyou're like, oh, my gosh, this
(15:27):
is where we have to hear abouthow you need to have a blog, and
you need to have an audiencepromise, guess what, we just
knocked those two things out. Sonow my work is cut out for me,
but I'm not worried at all.Because we can always just make
a little adjustment to get a bigresults and, or any result at
all, I mean, just in what you'redoing in the creating of the of
(15:48):
the podcast, and thenredistributing the content, I
think just shows that you you'redoing it already, where you're
taking one thing and justimproving it on it and getting
the most out of it. So anyway,let's talk about your, your what
and I think that I think thatI'm excited to hear about your
results and in what you'reseeing from what you're doing.
So it's really cool, for sure.
Brittany Dixon (16:09):
So some of the things that we're doing that are
working. Like I said, I thinkthat our longtime listeners are
then turning into hustle to flowand our one on one clients. On
the back end, we actually have afree community, it's called the
productivity pod community. Andit's all a lot of our episodes,
really lead them there. Becausethat's kind of that next step,
(16:31):
that still free, they can stillget in, but they start
connecting more with people. Soreally, the podcast is there to
provide them tons of value, andthen invite them to the next
step of coming into thatcommunity. And then the
community is kind of the nextstep to say start the
conversation and say, Hey, youwould be a really great fit for
hustle and flow, you'd be reallygreat fit for one on one client,
(16:52):
whatever that kind of lookslike. So I feel like that
customer journey is reallyworking. And we're getting them
kind of moving through that. Andwe've kind of already touched on
that a little bit. Our workflowfor production is super amazing,
you know, because I'm a Systemsperson. So that's really great.
I think that some of theopportunities we have are on the
(17:12):
marketing side for sure. We Ithink because we're so
systematized, we will produceit, send it out, it's live. And
then like we never circle backand talk about old episodes.
Were like, Nope, this is thenext new one. Now, when we're on
downtime we sometimes do, we'llkind of circulate stuff back
through. But I don't think we doa great, great, great job on the
(17:35):
marketing side. So I'm trying tothink from a Yeah, I mean, what
other things kind of, I guessmaybe questions do you have that
I can answer on kind of thethings that are working versus
not working?
Tiffany Youngren (17:48):
Absolutely. So what now you've one thing that
you've shared are people whohave come back and talk to you
about oh, I've been listening toyour show? How are they finding
your show?
Brittany Dixon (17:59):
That's a great question. Um, so I would say,
our Instagram is our biggestwhere we kind of hang out and do
most of our marketing. We dohave it connected with Facebook.
So it does like the dual purposethere. But the hanging out is
mostly on Instagram. So I wouldsay a lot of people find it
there. And this is one thingthat we're kind of thinking
(18:20):
through as far as rebranding, Ithink when people hear the word
process, it's not as like sexy.And they're like, oh, processes
like That sounds awful. So
Tiffany Youngren (18:33):
other than us, everyone hates it
Brittany Dixon (18:35):
I know like processes? That's what I do for
a living. Yeah
Tiffany Youngren (18:41):
We're the only ones though, right, everybody?
You know, hopefully no one'sturned it off. Because we talked
about that the beginning. Butyeah, I feel you, I feel you.
Brittany Dixon (18:49):
So I feel like I think they could be organically
searching and randomly findingus. I don't know how likely that
is. Just because I mean, I guessunless they're looking for
profit. I think that's theprobably key term that we're
gonna get out of that I don'tthink people are looking for
processes. So we're kind oflooking at because we now have
(19:11):
this productivity pod community.We have we're starting a shop
with some e commerce. So it'sthe productivity pod shop. I'm
like, why don't we just call itthe productivity podcast? Let's
be cohesive.
Tiffany Youngren (19:23):
Oh, yeah.
Brittany Dixon (19:26):
So and this kind of all just came more recently
because our core headquarterscompany is Brittany and CO. And
actually, we kind oftransitioned our business name
when I named the podcast and nowwe're kind of transitioning back
you know how that works. Right?But so I think that they could
be finding us organically andsearching. I know that I've been
(19:48):
on lots of other podcasts. Sojust talking about it there I
think is probably a big one. Butjust searching that, I don't
know that that's us. Okay,
Tiffany Youngren (20:00):
Okay, so, okay, I think that was all
awesome. And I either I justwent squirrel and totally
listened to all that and wasjust so excited about what
you're saying. But where didthey? Where did they find you
specifically? How do they?
Brittany Dixon (20:13):
I would say Instagram is probably
Tiffany Youngren (20:15):
Instagram. Okay
Brittany Dixon (20:16):
Yeah. When we're actually marketing it and
putting hashtags and all thatgood stuff. That's probably when
they're where they're finding usthe most.
Tiffany Youngren (20:23):
Okay, perfect, perfect. I love how all your
communities connect, though. Andeverything. I think that that's
fantastic. And also, we see alot of this, I have all these
other questions. And it's like,yes, yes, you have a great
brand. Your brand is amazing.And then you do have a blog. Do
you spend a lot of time on theSEO side of it? Or is it
rewritten? Okay.
Brittany Dixon (20:44):
Nope. Most of it is repurposed content. We
haven't written actual blogs ina really, really long time.
Tiffany Youngren (20:52):
Okay, so is this the description from your
RSS feed? Or that feeds intoyour blog right now? Or how?
Brittany Dixon (20:59):
Um, I think so. Are you're talking about on the
like, the show notes blog sideof things?
Tiffany Youngren (21:05):
Yes.
Brittany Dixon (21:06):
Yeah, I believe. So. I think that's how they set
that up. Okay, perfect.
Tiffany Youngren (21:10):
And then I know you said that you post on?
I mean, obviously, you posted onInstagram On Facebook. Yeah. How
do you have a, like a specificsocial media strategy that
you're implementing?
Brittany Dixon (21:26):
Um, sure!
Tiffany Youngren (21:29):
A system? Yeah
Brittany Dixon (21:30):
I do have a system for is it the best
marketing system? Maybe not. Butso because I'm like that
logistics back end person? LikeI'll organize that system all
day long. But is it the rightstrategy? Maybe not marketing is
not my jam. I just want all thepeople to come to me, and I will
fix their business. And it'sgreat. But we're business owners
that we have to market. So yes,and no, we have a strategy we do
(21:52):
post pretty consistently onInstagram, we typically do at
least three to five posts everyweek. One of those being the
social media post. And thenobviously, just other posts, as
we're promoting things. We tryto kind of follow a like
motivation and tips and toolsand tech, and then workflows,
and then we kind of do promotionand testimonials. So we do
(22:15):
somewhat have kind of a systemthat we follow. But again, the
podcast is really like, oh, it'slive on Wednesday, and then we
like never talked about itagain.
Tiffany Youngren (22:23):
Okay, gotcha, gotcha. That's awesome. And then
on social media, when you'reposting there, what link Do you
usually send people to? I mean,I know on Instagram, it's
Lincoln bio, I'm sure. But so doyou do? Do you post anywhere
else? Or is it simply onInstagram is
Brittany Dixon (22:42):
simply Instagram going to and feeding into our
business page on Facebook, we dopost, sometimes on LinkedIn,
it's very, very rare. And thenwe do send stuff out to our
email list as well, again, veryrandom and sporadic. But we do
the processforprofit.co/podcast,because that's kind of the best
(23:05):
place to send them. Because thenthey can listen to whichever one
they're looking at. And they cansee the show notes and links.
And then obviously, that's ourwebsite, so they can find other
stuff as well.
Tiffany Youngren (23:14):
That's awesome. In fact, I have to say,
I always like I'm a bigproponent of owning where you
send people to. So the fact thatyou send them to your blog is,
or your podcast page isfantastic. And in fact, when I
do these hot seats, usually Iwould say at least 80% of the
(23:38):
time, I get sent to Apple or youknow, the like somebody like a
third party podcast page, and itjust hurts my guts like, like
you're sending people like youwant the juice, like you want to
control the narrative. And whenyou're getting so I was really,
really happy that you sent me toyour to your page. So good job.
(23:59):
And then, let's see here. Sowhat is it? You know, you sign
up for this hot seat and youwant to grow your show? If what
is the ideal outcome that youwould get when it comes to
improving your show? Like wheredo you want to see this go?
Brittany Dixon (24:16):
Yeah, I mean, honestly, because it's about the
impact and hitting more people,I just would really like to
increase the listens. That'skind of the first thing because
that's really the only metric Ican kind of control. I know how
many people are doing downloads.So definitely increasing that
and I think just as a result ofthat, getting more people in my
(24:38):
ecosystem so if I couldorganically get 10 people to
like start in my funnel and coatgo all the way through to my
hustle flow program a month likegame changer that would be
absolutely amazing. I do thinkthat we're missing some things
to kind of track that journey.We have the capabilities of
(24:58):
doing it with our system as faras tracking Links, we just don't
have any of that in place, ithasn't been really top priority.
But we could honestly just wecould create a tracking link for
each episode to figure out wherethey're coming from. We just
haven't done that. So I mean,honestly, just the growth and
getting out to more people, andthen on the back end,
(25:18):
monetizing, but not moreindirectly, I guess getting
those students into hustle toflow just because I know I can
impact them and their businessin that way.
Tiffany Youngren (25:27):
That's awesome. So if you're looking at
more listeners and more peoplein your ecosystem, first of all
that would result in what you'relooking for, which is, you know,
having more people in yourprogram. What do you think is
standing between you and gettingthat right now?
Brittany Dixon (25:42):
Um, great question. I think the episodes
maybe could be more bite sized,because I like to change the
whole world in 30 minutes. And Iknow that's about myself. And
still, I'm like, I want to talkfor an hour and give you like,
all the systems and then just goimplement them. So I definitely
think they could be kind of morebite size or smaller chunks of
(26:06):
what we're talking about. Ithink the rebranding might have
some effect there just frombecause productivity is like
such a hot button topic. And Ihave had success with just
starting a community called theproductivity pod community. So I
do think the rebranding may helpjust from a people finding us
(26:27):
standpoint, because I feel likethat's a people were like, I
need to be more productive.People aren't like, hey, help me
with my processes. So I thinkrebranding for sure is something
that I think it could be thatlike, flip of the switch kind of
thing that helped with that. Andthen just a more structured
podcast marketing plan,probably, actually going back,
(26:51):
and once we have an episodelive, like circling back to it
more than one time, I think thatcould definitely help. Yeah, I
would say those are probably thetop three,
Tiffany Youngren (27:00):
I love it. Okay, and let me ask to you have
you have interviews, and youalso have your solo episodes,
your solo episodes, if I, if Iwas seeing, sometimes I only see
a snippet and miss the rest ofit. So correct me if I'm wrong,
but the solos are typically,they look like they're around 15
minutes or so?
Brittany Dixon (27:21):
If Yeah, they're typically Yeah, 15 to 20. I
think it's typically Mac's firstsolo,
Tiffany Youngren (27:25):
and then you've got your interviews,
which seem to be kind of ontopic as far as freeing you up.
Like, I feel like there's atheme of like freeing up the,
you know, so it's like,generally the same thing people
would expect from you, but froma different party
Brittany Dixon (27:44):
So it's really I mean, those are typically like
20 to 30 minutes. And theyreally are kind of diving into
that business, and maybe some ofthe specifics that they've run
into, and kind of just walkingthrough, like what's worked and
not worked for them. So thateach business can kind of give a
different perspective based onwhat they do.
Tiffany Youngren (28:03):
Okay, are they now are they meant to? So maybe
I misunderstood? Are they meantto look at their productivity?
Or are they meant to look at adifferent way to be like,
because the one I saw I saw orsaw, I listened to the one where
the gal talked about having anassistant like the personal
assistant, so it seemed to fitwithin the theme of being?
Brittany Dixon (28:25):
Yeah, so a lot of it is we'll kind of we'll
dive into their story at firstand kind of how they got into
business. And then we'll diveinto like, how they've been more
productive within theirbusiness. And I think just
people seeing differentperspectives. So a personal
assistant company versus amarketing company versus all
these different types ofbusiness seeing the common
thread, because it's really allthe same. Yeah, and seeing that
(28:49):
common thread, because we do askthe same typical questions most
of the time for the guestinterviews.
Tiffany Youngren (28:54):
Okay. So have you seen a difference in whether
people listened to theinterviews more? Or if they
listened to the solo?
Brittany Dixon (29:03):
Yeah, I would say it's pretty even. We've had
some guest episodes that I justthink from their marketing
standpoint, they did more andpush more. So those went a
little bit higher. Or I knew itwas a guest that people were
going to love. So I actuallypushed it more. So there is a
little bit of a spike in some ofthe guests episodes, but I think
(29:25):
it's just from the marketingperspective. I don't know that
it's necessarily like thecontent.
Tiffany Youngren (29:29):
You know, it's funny, because this comes up
quite a bit. I've interviewedseveral people who have done
both and almost I don't, I don'tremember ever getting a
different answer. It is alwaysyou always get more listeners
with guests. That's why Ispecialize. That's why I do
these hot seats. And I insistlike you have to have guests
because it's so powerful. Whenit comes to you. You have this
(29:50):
whole other audience of peoplethat know like and trust the
person who's coming onto yourshow. But every time they say
that they get the best commentsabout the solo and how people
are like, I wish you just didthose because, and I listen to
what you have to say, and then Ihave this great tip, and then I
just go do it. I don't have tolisten to this whole
conversation. You know,especially for us, you know,
(30:13):
people who are like, Okay, Ijust want the most of our time.
Yeah. And so I can relate to whythat's happening. But it's so
fascinating to me, because it'strue. Every, every time I've
asked that question, it's beenthat there's more traffic when
it comes to a guest. And I 100%agree with your theory. That is
(30:34):
it is it is why it's one of thereasons that I think having
guests is so powerful. But inaddition to I just think it
makes the content better. Andhonestly, like people can have,
you need a contrast as well. SoI feel like if we just go on and
we just monologue every timeit's, you know, they're not
going to appreciate it as muchif they don't have guests.
Brittany Dixon (30:57):
That's kind of our theory on it. I was like,
Okay, we're gonna do one solo,one guest one solo one guests,
we kind of break it up. And Imean, from a logistics
standpoint, obviously, guestsare harder. They're scheduling
and like all these movingpieces. Now we have a system for
that, right. But it does takeway more time than we just like
knocking out seven solo episodesand an hour and a half.
Tiffany Youngren (31:17):
Absolutely, absolutely. Awesome. Okay, well,
before we move to the nextsection of this interview, is
there anything that you want toshare any question that maybe I
didn't ask something that wouldhelp me better understand, you
know, what, either what you'redoing now, or what you want to
get out of it, your show? Movingforward?
Brittany Dixon (31:37):
Um, no, I can't think of anything off the top of
my head. I feel like we covereda lot.
Tiffany Youngren (31:43):
Awesome. Awesome. And this is really a
discussion. So even though we'regoing to transition, I feel like
it's very fluid. So, um, sobefore I before you came on the
show, I promised you two things.One, I promised you that I would
be prepared. And the other isthat I would give you an
actionable step that would getyou results in 30 days, you
(32:05):
know, starting as soon as youstart your show back up, or not,
I don't know because sometimesthat promotion time is a big
deal. So So is it okay, if Ishare your my recommendations?
Brittany Dixon (32:17):
Absolutely.
Tiffany Youngren (32:18):
Okay. So before I do, I always like to go
through my four Ps. I knoweveryone I know you have PS for
productivity
Brittany Dixon (32:25):
3 Ps. We've got the acronyms over here
Tiffany Youngren (32:28):
Everybody's got peas. I don't know what it
is about the letter P. Buteverything starts with P so but
I have four P's to preeminence.Number one is to know your
purpose, which is why we spentthat time at the beginning
talking about your why. Thesecond is to know your people
really dialing in on youraudience messaging, which I can
see you're in the process ofthat right now. Yeah. Number
(32:52):
three, what time is it? no,number three is optimize the
promotion of your show. So Ilove that you're all about
content. But also you recognizethere's probably some ways that
you could optimize what you'realready doing to really lean
into the promotion. And numberfour is proceeds I love that
you're already thinking about,how am I going to monetize even
(33:14):
though it's not a priority, ifyou don't do it, it's pretty
tough to underwrite, making allof this sustainable. So you've
got a team, which I love, you'vegot systems in place, which I
love. So I'm not concerned aboutyour sustainability, you're also
getting clients through theprocess that's profitability. So
I feel like you're you'recrushing it in that area. So
(33:37):
good job. But those are, that'salways my framework. I always
like to start with that. I'mreally talking to me as much as
I'm talking. I like to keep themain thing, the main thing. So
that's in my world. Those arethe main things so. All right.
Well, let's just start at somethings that I feel like you're
really strong at. I won't hitall of them, because there's a
(33:57):
lot but I will talk about someof the things that really stood
out to me. Number one, I lovehow you talk to your guests. I
didn't you know, I know Imentioned it before we started
this interview. You just got areally great energy you've got
you know, this youthful presenceof optimism that people you
bring on your show. The youknow, I listened to a couple of
(34:20):
episodes and I felt that sameway like wow, they share this
whole like, Oh, I could do thiswithout a lot of hype. It just
was just like a natural. It justfelt good. I really liked the
energy I like the questions thatyou ask in you telling me now
that they're typically the samequestions. I'm impressed because
it didn't feel that way when youwere doing it so I really liked
(34:44):
it and it felt like there werepeople you know, you knew that
you liked I love the approach ofstarting local and then
expanding nationally that's justinspiring to me. I'm such a
chicken to do that. I feel likeI get more bummed out by my like
if I get my feelings hurt easierlocally. So I, I am completely
inspired. And I'm actuallyworking on a project where we're
(35:06):
going to be launching a localshow. And so now I'm just more
inspired, like I can do thisthing. So just like just just to
tender soul but so good job, Ilove it. I also, you know,
harped on this enough alreadyabout the fact that you have a
blog, I think is great. That andthat you drive your traffic to
(35:28):
that blog, your shows veryprofessional, you have a call to
action. Yes, I was so excited.And then I also noticed that you
do kind of an ad for yourbusiness in the middle, and you
don't quite know when it is,which is what everyone
recommends, which is don't, youknow, don't you know, surprise
everybody with the ad somewhere,don't have it in a predictable
(35:50):
spot. So good job, good job onthat, again, optimizing that
opportunity. And your brandingis just spot on. I love it. It's
simple. It's not just about thecolor and the images, but also
just I just feel like when Iwatch your podcast, I go to your
(36:10):
website, I feel like you're thesame person. I don't know if you
have had that experience. Butwhere I feel like okay, I saw
your podcast. Oh, man, I justtalked to you. And I feel like
those are two different peoplewhat just happened? So so your
branding is spot on any feedbackabout what I just all that?
Brittany Dixon (36:28):
Well, thank you. I'm flattered over here. No, I
think that we knew a lot of thisstuff. But definitely hearing it
from an outside perspective issuper beneficial, because then
we see that that's what ourpeople are seeing and listening
to so. Yeah, thank you.
Tiffany Youngren (36:47):
And PS your backdrops adorable. Like I
really like how it's styled.Yeah, yeah, I didn't even
mention that. You see,
Brittany Dixon (36:54):
oh, yeah, I also have a BCO method. I'm all about
the acronyms. Like we have somany acronyms.
Tiffany Youngren (37:01):
Oh my gosh, well, I don't know what to say
about that I am. That's myAchilles heel, timezone math and
acronyms. Those are the twothings that I
Brittany Dixon (37:10):
Well, I'm not good at timezone math. I have to
do the 123 every time everytime.
Tiffany Youngren (37:17):
Oh, my gosh, well, I just I would just
appreciate links where peoplecan just book it. And yes, it's
like, I don't. In fact, I'll beon the phone with someone and
I'll be trying to set up a timeand I'll finally tell them look,
I'm probably going to put it inthe wrong time. Can you just
like use this link, save usboth.
Brittany Dixon (37:34):
I'm gonna put in my timezone and then you convert
that to whatever that is to you.
Tiffany Youngren (37:38):
Oh, shoot. Yeah, exactly. Okay. But anyway,
so obviously there and those arebig things. So all those things
that we just talked about, thoseare huge. So I, I think it's
amazing. You can tell you're twoyears in, you've got over 100
episodes on your belt. I feellike you know, you're gonna take
this break, and you're gonnalevel up. So I love it. I really
(38:00):
amhappy about the directionyou're 100% on about your
messaging that people don't wantprocesses. It'd be like if I
were like, Hey, I don't know howmuch and I'm terrible. Like, I'm
the worst at this. I'm like,hey, I'll show you how I use my
spreadsheet and people like, No,we were like,
Brittany Dixon (38:16):
we were like,I know.
Tiffany Youngren (38:16):
I if you show me a spreadsheet, I won't be
your friend. You know, but atthe end of the day, we're
selling the solution. Right? Soyou're really talking about
productivity. So I think thatthat's a really good pivot. And
it's not a pivot I and I unsaythat it is not a pivot, it is a
enhancement. Better
Brittany Dixon (38:35):
We like to call it a rebrand ish, because we're
not really fully rebranding,like, the colors are staying.
Like it's not a whole thing, butjust an ish.
Tiffany Youngren (38:44):
You just tweaking the message, you're
optimizing the message rightnow. So, okay, so let's, if it's
okay, we're going to talk aboutsome areas of opportunity. And
again, this is, so I was acheerleading coach a long time
ago. And they, I was I was acheerleader and our team and our
team was awesome. Our daughterwas a cheerleader. Their team
(39:04):
was awesome. So the things thatwe worked on, there were tweaks,
right? So it's like, we knew howto cheer. We just got better.
When I was a coach, I took onthis team, and they were
horrible. In fact, my, my pastorwas one of our best friends and
he refereed girls basketballgames. And when I told him what
team I was coaching, he waslike, they're terrible. And I
(39:25):
was like, you're a pastor, whyare you say, like, That's so
rude. But they were they werejust here and they knew it. And
it was embarrassing. But when Iworked with them, I really
worked on all the fundamentals.And I feel like a lot of times
when podcasters are startingout, it's normal. Like, it's
like we're starting out apodcast, but I got the
cheerleaders to the point wherethey were competing, and the
(39:47):
coach that I was to them afterthat was a different coach than
I was in the beginning and Ifeel like you're like you've
done all that hard stuff. You'reawesome. Your competition level
like you've done it you We'vebeen doing it. So now we're just
going to be talking about thingsthat aren't so sexy, but there
literally will make adifference. And there, none of
these are huge priorities, Iwouldn't even say, if you never
(40:10):
did it, you're still gonna havea great show. But if we're
talking about, you're alreadyputting all this effort all this
time and money and people intodoing your show, here's some
things that I saw. Number one,is the first 38 seconds of your
show, the first 30 seconds isprime real estate. And if you
(40:32):
don't capture people in thefirst 30 seconds, they're gone.
And a lot of times aspodcasters, to us that, like you
have a very professional intro.So this is not to say you don't
have a great intro, because youdo, you're really clear about
what they're going to hearwhat's going to happen. If they
listen to your show. Awesome.However, you want to grab their
(40:53):
attention. And so if they justlisten to a show, and then it's
like, for example, when I prepfor these, I listen to podcasts
while I'm getting ready forwork. And so I'm listening, and
then maybe one will finish andI'll hear another one, the intro
feels really long. And it's it's38 seconds, which I don't even
(41:13):
think that that's I don't thinkit's bad. I would just say, one,
you know, like, I would playwith some ideas on how to
freshen it up. So either youcould come on beforehand, you
know, record, you know, you havea recording of your show you,
you could say, you know, hey,you're about to hear something
really great about XYZ, don'tmiss it, and then go into your
(41:33):
intro, and then have your coolfancy intro, I would recommend
it just be the just a skirtshorter to it just a little bit
was felt, you know, a little bittoo long, or mix it up, you
know, maybe have like you in thefirst half, and then another
voice in the second half orsomething just to because I feel
like if I if I get in a rut whenI'm listening, I don't I'm like
(41:55):
what just what they just say,you know, and then I forget what
was said. So maybe it's just me.But that's just was just some
feedback on on that. But nomatter what I would say
something that identifies thatepisode, why it's a cannot miss
episode. And one thing that wedo that because I'm processes,
and I'm not going to just recorda whole nother thing for every
(42:16):
show is we do the cold openwhere we just grab, you know, 30
seconds, or anywhere between 10and 25 seconds of just a really
great nugget from the show. Andthen we put it at the beginning
this as easy as that, becausethen you just break right into
and it's like, Whoa, I justlanded in the middle of a show.
And then they hear the intro,but they're like, I need to hear
(42:37):
how that turned out. You know?So that kind of thing. So
there's that. And then also withthe with the ad, I think, when
do you bring up Hustle and Flowin your show? Is it in the
middle ad or the beginning?
Brittany Dixon (42:54):
It's the middle ad typically.
Tiffany Youngren (42:56):
Okay, I would just okay, I'm just going to be
totally real. Like, I thinkyou're amazing, okay, it a
little bit feels the same levelall the way. So like, if you
listen to a song, you know howthere's a bridge, like you want
it to sound a little bitdifferent to be like, oh, oh,
we're about to go into thesecond verse. And so I would
(43:17):
just say if there's a way to,you know, again, maybe, you
know, like for myself, I I sendit, I send my stuff sometimes to
what is it like creative music,I don't know, one of those
professional places. And thensome man reads for me just
because I'm like, I need a manto talk about stuff. Because,
you know, because I'm, it's myvoice and then you know, I have
(43:39):
a guest too. But it's just niceto get that it's a pattern
interrupt is what it is you needa pattern interrupt, whether
it's you could use music or butsomething just to kind of go
boom. And then again, lean intothe Hustle and Flow. Just I
literally and maybe I'm just amaybe an undiagnosed ADHD, I
(44:01):
don't know. But I literally waslike, Oh, wait, that was an ad.
What were you telling me again,like I literally just went into
this, like, Oh, this is reallynice to listen to. And then I
didn't even hear what was said.So I would just say like,
there's there's exciting stuffin there. And if they've
listened to you that much, theywant to know what that next step
is. And so wake them up, andthen tell them and then push
(44:23):
them back. Is this helpful sofar?
Brittany Dixon (44:26):
Oh, yeah. Both of them
Tiffany Youngren (44:27):
Okay. Okay. Okay, good.
Brittany Dixon (44:29):
And I feel like it's not like this huge thing
that I have to go completelyrevamp,
Tiffany Youngren (44:33):
Right? Right?
Brittany Dixon (44:34):
That's the best part.
Tiffany Youngren (44:35):
I know. Usually it's not. you know, by
the time someone if someonewants to be in a hot seat, it
means they've got a good show. Imean, I just props to you for
saying I I've not only done thisfor two years, I've put in 100
up over 100 episodes, and now Iwant to level up again. I just
think your shows great. Likethere's you're winning before
(44:55):
you got here. So and then theother thing is okay, so at the
end to the show. I wouldsuggest, as I was listening to
talk today, your next step is tobe in the community. Right? So I
love that you have the call toaction in the middle. I love the
of the promise at the beginning.It's like the perfect structure,
(45:16):
promise in the middle, you'vegot the ad and I call it an ad.
I'm so sorry. But yeah, like yougot the pitch in the middle, and
then you've got, but it justends. You see, I'm saying, and
so I would say, I love that themiddle pitch is like, Okay,
you're hearing some stuff. Andso if you really want to take a
cool next step, here's someoptions. At the end, I would
(45:38):
just tell people like, hey, youknow, not not these words, but
like, we're gonna miss you to gojoin our club. You know, that's
it, like don't say anythingelse. Because ultimately, and
then in your pitch in themiddle, do you talk about the
community? Or do you just saylike, this is how
Brittany Dixon (45:55):
the ad is actually older. We've We've keep
revamping hustle flow and addingstuff to it. But the community
is something new. We had aFacebook group, and we actually
moved to a whole differentplatform, and it has its own app
and all the things so it's new,so it's definitely not talked
about yet.
Tiffany Youngren (46:10):
Okay, awesome. So yeah, I was just one thing. I
there's an interview are episode12. Our first 12 episodes of
next destination is like ourmasterclass and Episode 12, we
interviewed Tom Schwab. And hetalks about the calls to action.
And he says, like, he says, tobring three, like have one
(46:32):
that's just really easy. Thatwould be your club. One that's
kind of the next step, and thenone that's like, Hey, if you
really want to get serious aboutthis, this is our private, like,
I do private stuff. And, youknow, and like for me, I like
two because I feel like I'malready asking them to keep
listening. So like, there's myone. So if you, you know, if you
(46:53):
were to have the two and youhave like, hey, there's a club,
if you just are like I'm diggingthis, and then if you really
want it like let's expand, then,you know, we've got this hustle
to flow. And so as you're, Iwould just optimize that, for
sure. And then your social mediastrategy, I would definitely put
(47:14):
some time and thought and youare so the biggest thing is, is
just really understanding whereyour people are. You know,
there's a lot of people onLinkedIn. I'm just wondering,
again, you've got a lot ofyoung, you know, starting out,
you talk about small teams,things like that. So I could
see, you know, If link, ifInstagrams doing it. I don't
(47:35):
know, if I would change that alot of times, we'll just
optimize for the platform thatworks. It sounds like you're
doing something similar,optimized for the platform that
that's where everybody's at, andthen push it everywhere else,
even though it's not like theperfect content for that. Who
cares? Like it's links back andpeople click on them, you know,
I for when I first moved toBillings, Montana, I was working
(47:56):
with people. Literally, Istarted my company, where we
wrote blog posts that turnedinto social media posts that
turned into email campaigns.That was it. Like in every blog
post, every website, every webpage is like an employee, it
needs a job to do it needs tohave a call to action. So the
only thing we want people doingon that page is just that call
to action. And so when we movedinto podcasting, I'm like, it's
(48:18):
the same thing. Like, exactlythe same thing. And so um, so
again, when you're doing thesocial media, we did the same
thing. So I was like, Oh, hey,we put your content from this
blog post all over, we put it onTwitter and LinkedIn, and Google
My Business. Google, it was likeGoogle Plus at the time, but
yeah, and it was, you know,Facebook, and, and that's like,
(48:40):
those four places, and you'regonna kill it. And they're like,
Twitter. Truly, nobody. Nobody'shere is on Twitter. I was like,
okay, not a Twitter fan. No, no,whatever. If people are clicking
on those links, and they were,they were clicking on Twitter
links more than they wereclicking anywhere else. And I'm
like, seriously, like, if peopleare going to your website,
doesn't matter. And so and thenthe SEO that it adds is
(49:02):
incredible, too, because thenit's just telling Google over
and over again, it's like avote. So. So just pushing it out
systematically, using thecontent that you create. So I
don't Yeah, so I don't even haveto talk about that too much with
you. Because I feel like systemsare your jam, figure it out, get
it out there. And then SEO, Iwould recommend that, you know,
(49:29):
I, I love set and I haven't beendoing this. But when I do it
works. And I'm always like, Idon't know why this is the last
thing I do. But you know,sending the content to a writer,
even if it's like, here's thetranscript, I want you to pull
out four things XYZ writesomething and having that
written, especially if you havean episode that got a lot of
(49:53):
attention. You know, it's justkind of fueling what's already
working. So if you have a guest,you're like, oh my gosh,
everybody, you know, I had somuch attention on that one, that
would be the one to send to thewriter and have them write a
blog post about. And then evenif like, well, one thing we do
is our blog posts automaticallyget pushed out with the RSS
feed. And so when that happens,and if we go back and write a
(50:18):
blog post about it, similar towhat Neil Patel teaches about,
where you go back and yourewrite these, these posts that
are getting more traffic, Iwould go and look at your stats
for your blog post and seewhat's getting the most traffic.
So when people are looking on,on search engines, and they're
pulling out what put What pageis getting pulled up the most,
and then I would rewrite that,and then I would, you know, push
(50:41):
it out the way that you'redoing.
I'd also you know, this is justa little tweak in you could have
a different philosophy behindit. But like my philosophy, with
blog posts is, like with thesidebar, I'm not a big sidebar
fan just because I'm like, Ijust want you to do one thing,
like and but yet still embed theaudio. And then at the bottom,
it's like join the club. Youknow, if you want everyone
(51:02):
joining the club, that should betheir only choice. Like they
shouldn't get to join anewsletter. They shouldn't, you
know, like, they should justlike join the club or, or sign
up, you know, kind of a thing.So, kind of back to that. Was
that helpful?
Brittany Dixon (51:15):
Absolutely. Yes. Because, again, the outsider's
perspective, right i over heresystematically, like we just
jump in, here's the intro, thenwe do this, and then we're gonna
throw the ad in the middle atthe exact same spot. And it's a
whole thing. So just hearingthat I think is huge. And I
think we can systematize it easyand like take a piece make that
(51:35):
the hook, then drop the episodein, and then change up the ad
for sure. So those I think thoseare my top two is the hook. And
the ad. I think just becausewe're on break right now, I
think it's easy to transitionand fix that before we restart.
I'd probably be moreoverwhelmed. If we were like in
the middle of the season.
Tiffany Youngren (51:55):
Yeah, yeah. Well, and I would say, Excuse
me, I would say to if I if Icould just pick two things that
I can make you do. One would bethe first 30 seconds would just
be grab them. Because you'reyou're doing stuff and get them
there. You just want them tostay. And the people who are
with you are going to listenbecause they know that will get
you know, it's the new people.So if we're talking about your
(52:16):
goal is that you're going tohave new people that first 30
seconds is going to make a bigdifference. The other is that
since you already have a blog,and I would go and look at those
that data and just see what isgetting. Have you looked at your
web stats already? Yeah, see, tome, that would matter more than
all of it because Edison cameout, and I don't know, they've
probably done, you know, moreresearch since then. But one of
(52:39):
the top ways that people findpodcasts is through a web
search, because they're lookingup a topic like they could be
looking up, you know, ourpersonal assistants only for
housewives or only for richhousewives, you know, Beverly
Hills or something. And, andthen they're gonna come across
that blog post. And if that'syou, whatever they're looking
for, it's gonna give you so muchgood information beyond the
(53:03):
social media beat, because youit's hard to control any of
their algorithms. But I feellike I feel like the search
engine, if they're pulling upyour website, that's, to me a
big epic deal. Yeah, sure. Sothat I would just lay especially
since you're already doing ifyou hadn't been doing a blog
post, I feel like you'd be alittle bit behind. Like, it's
(53:24):
like, okay, get it going. Andthen now look at whatever,
basically an app, but I thinkit's just a overlooked indicator
of topical interest. And, again,you know, as you have time, if
this is, again, not my top twothings, but going back and
rewriting like the top one ortwo, I think you'd find this
(53:45):
just pouring gasoline on what'salready working. So. So awesome.
Any questions or?
Brittany Dixon (53:53):
No, that was awesome. I think. I mean, we're
already in this transition phaseof kind of rebranding, and we've
hit those top, like topics thatpeople need just within the
community. So I think justprocessing that through the
podcast, it's just gonna make iteasier.
Tiffany Youngren (54:11):
Well, and to one thing you've mentioned a few
times is like this break, andthen pushing out more social
media about podcast episodesthat have happened already.
That's actually my next seasonwill begin again, as soon as
that starts happening. Becausewhat you're probably finding is
the same thing I'm finding, it'slike, I've already said it, we
(54:31):
all know, we have to say it, youknow, 1000 times for people to
hear it. And we still probablywon't get credit, but that's
okay. But ultimately, it's stillthat same. It's just getting it
out there. So even though Imean, you look at again, back to
Neil Patel's, like, you look atarticles that he's done, I find
his articles at the top ofGoogle that are like four or
(54:51):
five years old, you know, andyou're putting out content
today. It's not going to change.I mean, I was you know, I mean,
talking about story branding andthings like that. I mean, we're
talking And about this, youknow, what, 10 years ago? Right?
So
Brittany Dixon (55:04):
there's no new information in the world. It's
right.
Tiffany Youngren (55:08):
And they're great interviews. So why not
keep people listening to those?So, so just I think you're,
you're, that's really wise to goback and, and do that and re re
publicize those old ones. SoWell, before we move on, I just
want to give you a moment. Justwhy don't you tell everybody?
(55:29):
Number one? What should theysearch for when they're
listening to this? And thennumber two, where can they find
you? And what what do you youknow, what can you do for them?
Brittany Dixon (55:38):
Yeah, for sure. And you put me on the spot,
because I don't remember thenumber of the episode, but it is
our three P's of productivity.That's one of our core systems
that we use for all of ourstudents, all of our clients, I
use it for myself, it's our endof day process that was a game
changer in my business andincreasing productivity. And
(56:00):
it's just a super simple threestep end of day process to
really wrap up and kind of prepfor the next day. So I would
definitely go check that out.And then best place to find us
is probably Instagram. And we'rebrittanyandco.consulting over
there. And then our community,of course, the productivity pod
community. It does actually, thelink currently is
(56:20):
hustletoflow.co/community. Soit's hosted on mighty networks.
It's not a Facebook group. Mostof my people are very distracted
and kind of all over and shinyobject syndrome. So we got them
completely off of Facebook, theyhave their own app, we tell them
to put it beside Facebook, sothey can come check it at the
same time. But it's really cool.It allows you to really just
(56:41):
connect with other like mindedbusiness owners. We do a free
office hours, once a month, wehave a coffee and connection
call once a month, and we alsohave a happier, so not just the
business stuff, but come in andchat about your personal life
too.
Tiffany Youngren (56:57):
I love it. I love it. Well, thank you so much
for that, Brittany, I reallyappreciate it and definitely go
check her out, go listen to herpodcast, it's just really, it's
really, really great. I thinkyou've got really good tips on
being more productive, and waysthat I mean, even hearing ways
(57:17):
that like why be moreproductive, you know, why does
it even matter? So, and how thatactually can reap a lot of
really great rewards. So Ireally appreciate that. So thank
you so much. Yeah, and thank youso much to everyone who's
listening. Remember, don't beaverage, be brave, take action
(57:37):
and make magic happen. Thanks somuch for listening.
Hey there, I'm Tiffany Youngren host of next up
(00:02):
nation where we help podcastersand YouTubers with vision become
preeminent thought leaders intheir industries. You are about
to have the incredibleopportunity to listen as we dig
into the why, who and what of apodcast or show, then at the
end, we will identify onepowerful how. One action that
she can take for results in thenext 30 days. Today, let's
(00:23):
welcome Brittany Dixon, host ofthe process for profit show.
Brittany, welcome.
Brittany Dixon (00:28):
Hello, thank you so much for having me today.
Tiffany Youngren (00:31):
Thanks for coming. I'm so excited to talk
to everyone about your - talk toyou about your show. And so
ever, and I think everyone'sgonna love it too. So the
process for profit show hasreleased 103 episodes since
September of 2019. So you justcelebrated your two year
anniversary until the day ofthis recording, which is October
19 of 2021. Brittany Dixon,She's the host of the process
(00:55):
for profit show. She's apodcaster business strategist
and productivity coach. Shehelps highly driven online
entrepreneurs implement day today operation management
systems, processes and strategyso that they can work in their
businesses and not always on it.That is okay. I just have to
say, too, I could geek out aboutjust that all day. So the fact
(01:16):
that we're gonna talk aboutpodcasting and not processes,
it's just gonna be all I can do.
Brittany Dixon (01:21):
I have a whole podcast about processes.
Tiffany Youngren (01:23):
I love it. I love it. That is so great. It's
one of my favorites. I lovespreadsheets too. I heard you
call yourself the process queen.I'm like, Oh, was that right? Or
systems? Yeah.
Brittany Dixon (01:34):
Queen? You know, just throw Queen on end.
Tiffany Youngren (01:36):
Yeah. Awesome. So why did you start process for
profit?
Brittany Dixon (01:42):
Yeah, so um, when I was really gaining some
traction on the business side ofthings, I had kind of started
guest guesting on other people'spodcasts. And I really loved it.
Like I am the introvert, likebehind the scenes. Now,
obviously, I have to be on videoand all the things with what I
do. But I love the behind thescenes and just really being
(02:02):
able to provide tons of value.So I had done that so many
times. And I was like, I couldjust start my own and then talk
about my own thing and thencreate a lot of content. So it
really was just kind of naturalprogression of being on other
people's shows. And then I waslike, Oh, this starting a
podcast thing can't be thathard. Right? Let's just do it.
Tiffany Youngren (02:23):
I love it. I love it. So what is it that was
so when you started it? And evennow what is it that you want to
get out of your show?
Brittany Dixon (02:31):
Yeah, so honestly, for me, it was kind of
that first step for my idealclient for that kind of like
ladder that they're climbing, Iactually never started with
intent of making money, I knewthat it would probably come on
the back end. But I really justwanted it to be that like free
content pool. So that I didn'thave to do a ton of video and
(02:52):
social media content, I wanted areally good place to send people
that they could hear how I teachand all that kind of thing. So
really just diving into that ascontent was kind of the the main
thing, and then it kind ofspiraled from there.
Tiffany Youngren (03:05):
Awesome. And so starting it two years ago, I
know you're on. I know you're ona break right now, as we speak
from you know, you'll be takinga hiatus and you've got kids and
things like that thingshappening in your life. When you
think back to two years ago whenyou first started and then now
is your kind of taking anotherlook at your show and how you
(03:27):
want to approach it. Has itchanged? Has your why change
then versus now? Are you doingit fundamentally for the same
reason?
Brittany Dixon (03:35):
Yeah, I mean, I think it's fundamentally
fundamentally for the samereason. It really is just that
content piece, I have so many ofmy one on one clients and my
students within my programs thatthey're like, I was a longtime
podcast listener before I evencame to you. So I really do know
that is that like first step forsomeone that's not ready to
really invest in my types ofservices. So even still any
(03:56):
we've shifted some things andchanged some stuff, but the the
core Why is really the same.
Tiffany Youngren (04:01):
That's awesome. And, and you've got to
have some reason like what, letme just ask to usually I'm all
like, so tell me your why aboutyour show. And people are like,
Oh, I just want to help people,which, you know, I'm so
horrible. But like, that's myleast favorite answer ever. I I
think it's great to want to, Iwant to help, like, look at me,
I'm sitting here trying to likehelp you grow your show. So I do
(04:23):
believe that that is a valid,awesome purpose for doing it.
But usually there's somethingelse aligned with that. And so
one thing that I liked aboutwhat you were just saying and I
feel like I can't even pick thatapart very much. I don't even
know a good question to followup because I feel like Was there
(04:44):
some kind of, I feel like firstof all, let me just finish what
I was gonna say. I feel likewhat you're doing with your
podcasts is in tandem with whatyou're doing in business. So
does your why for your podcast?Is it stemming more from your
why? You have your business? Andif so what? What is that?
Brittany Dixon (05:03):
Yeah. So the Why was my business I mean,
honestly, I grew up in a superlow income family. And I just
want to show my kids that theycan have impact in this world
doing what they want to do. Andit doesn't have to be the
corporate nine to five sittingat a desk, going to college, the
whole nine yards. So I actuallydropped out of college, I worked
in hospitality forever. I was awedding and event planner.
(05:26):
Actually, when I started thebusiness, I organize people's
houses. So I kind of went fromorganizing events, to organizing
houses to organizing businesses,so I was just that like, type A
super organized person. But thewhy behind both is really just
impact. When I transitioned fromorganizing houses to finding
this online space and organizingbusinesses in the online space.
(05:48):
And my coach was like, hey, youknow, you can reach people like
all over the world instead ofjust in Columbus, Ohio. When I
saw that was this huge lightbulbmoment of like, oh, my gosh,
what else can I do if I canreach this many people? So and
that was really in the business.And then it just kind of
transitioned into the podcast.And it's the same thing because
people can listen worldwide. Soit's just the impact piece that
(06:12):
has kind of, I guess, connectedeverything together for sure.
Tiffany Youngren (06:16):
Oh, I love that. Sounds like you're an
optimizer, you know, like you goin that's like the thread that
holds it all you know, iswhether you're organizing
someone's house or theirbusiness life, it's all about
how to take what they have andreally optimizing it.
Brittany Dixon (06:32):
Yes. They're all about working smarter, not
harder, because we all want todo big things. And the faster
you can do it the better.
Tiffany Youngren (06:38):
Yeah. Oh, that's so great. That's so
great. Well, let's talk about alittle more about who it is that
you're working with, who haveyou identified as being your
ideal audience.
Brittany Dixon (06:49):
Yeah. And this has been interesting to just on
the business journey, kind oftransitioning through different
types of ideal target audiences.But I have really nailed down
that is that online serviceprovider who is creative. So we
work with a lot of contentcreators, copywriters, digital
marketing agencies, things likethat. Because what we found is
(07:11):
those creatives typically don'thave the organized structure
processes and systems in thebrain. They're like, I have this
new idea, I want to go do thisthing. And I'm like, hold on, we
have to create, like, 17 systemsfor that. So it's that creative
person. And we really loveworking with people in the
online space. Because there's aton of common threads that those
(07:32):
online service providersactually have. So it makes it
easier for us to help implementthings.
Tiffany Youngren (07:38):
So you would say that that is really your
ideal listener as well then isthe same.
Brittany Dixon (07:44):
It is yeah. Yeah.
Tiffany Youngren (07:46):
Okay, perfect. And so when, when someone
listens to your show, what whatdo you expect? Or what problem
are you solving for them? Let mejust ask that.
Brittany Dixon (07:56):
Yeah, for sure. Um, we really are just giving
them those like little nuggetsand productivity hacks. And like
those aha tips and tricks,they're like, oh, that can be
done so much faster. So itreally is to help them as
business owners work smarter,not harder. And what we saw was,
so many people were doing thingslike the way that took way
(08:18):
longer. And we just know thatthere's so much as
entrepreneurs, we have so muchimpact. But if you're bogged
down by all of those systems,and back end disorganization,
it's really difficult to be ableto reach more people. So it is
really just tips and tricks andways to be more organized and
ways to create systems withintheir business so that they can
(08:39):
free up their time.
Tiffany Youngren (08:40):
And so, I mean, first of all, what you're
doing, it's, you know, honestly,I'm listening to you, I'm like,
I, I get this so much, because,you know, when we're talking
systems and automation systemsreally help us be able to
delegate honestly. And then andthen this automation and in
(09:02):
optimizing how we're doingthings, it literally frees up
time. And so if I'm hearing youcorrectly, like the
transformation that they couldexpect is that they're going
from scrambling, unsure how theycould go from here to there, to
being freed up not only withhaving more time available, but
(09:24):
as they get busier. Being inthat space of you know, systems
are the key to it, that they canscale and still be able to pass
those off. Am I hearing youcorrectly?
Brittany Dixon (09:35):
Yeah for sure. We like to call it hustle to
flow might be the name of ourprogram too. But we really want
to take those entrepreneurs fromlike hustle mode and working 17
hours a day and feeling likethey're just spinning their
wheels constantly to being ableto sit down, have a really
productive day, close the laptopat whatever time they want,
honestly, and really have thefreedom because I see so many
(09:57):
business owners start theirbusiness, and then they work
More than a full time job. And Iwas there too trust me like, it
happens very quickly, especiallywhen you love what you do. And
you're like, I want to help morepeople, and I want to impact
more people. But if we're justburning ourselves out in the
back end, then it makes itdifficult to help more people.
So it really is just to free uptime.
Tiffany Youngren (10:19):
Yeah, yeah, that's awesome. So when you? How
do you right now evaluatewhether your content is
resonating? And then also, haveyou made any adjustments based
on what you find?
Brittany Dixon (10:33):
Yeah, so I'm evaluating things, I mean, we'll
look at episodes and see whichones kind of get the most
downloads and kind of what thosetopics are. And really seeing
what kind of hits with people, alot of it, too, will go into
just our social media andcontent and kind of see what's
kind of taking off there andthen use that same type of
(10:54):
content for the podcast, this isprobably something we get better
at for sure, we don't dive superdeep into the metrics. Because
we do have a really good systemto get it out and produce it.
And I have so many things goingon that a lot of times I'm not
looking at those metrics,because it's my free source of
content. So but I definitelythink that looking at those
(11:18):
helps us to kind of decipherwhat's working, what's not
working, and then just talkingto people. When I talk to these
people, and they're coming,they're like, I listened to your
podcast, and I really love this.I'm like, okay, cool. Make it
up. Yeah, yeah, Talk about thismore
Tiffany Youngren (11:33):
You know, I found first of all, the metrics
for podcasting still hasn'tcaught up to say what we would
expect for a website orsomething like that, or social
media. And I like a lot thatyou're really taking your
outcome that you want, which isthe content like it's, it's all
(11:56):
about, this is the journey thatpeople are taking when they find
you. And then how are theyprogressing through that
journey? And it sounds likethat's really your measure of
not only the response, but thesuccess of it. And I always say
to like, what good is 100,000downloads, if no one's talking
(12:19):
to you, you haven't made anysales? You haven't made any new
relationships, like, who cares,you know, and a lot of people
that's it like, they they'relike, Hey, me, you know,
breaking their arm pattingthemselves on the back and
you're like, but have, you know,yeah, I'm just trying to
monetize now. It's like, okay,well, now you're gonna make a
few bucks off the six figurelisteners. So I love that. It's
(12:42):
holistic, like, I feel like whatyou're doing is very holistic.
And the results that you'reseeing, reflect that. And the
content. Like, for me, that'sideal content, because you're
directly responding to thepeople that you're working with.
So I think that's really great.
Brittany Dixon (12:58):
Yeah. And it's never never been about the
numbers for us. I mean, we'vehit 15,000 downloads, which is
not crazy big. I mean, I thinkthat's crazy big but,
Tiffany Youngren (13:08):
Like hey somebody's out there. Yeah.
Brittany Dixon (13:10):
There's 15,000 people listening to me, oh, my
gosh. But again, it was neverabout the numbers for us. We
never intended to monetize itnow down the road, we absolutely
have plans of potentially doingthat. Right. Not something
that's super forefront oranything like that. But I think
because it was about the contentand about them just getting to
(13:30):
know us and moving through thatjourney. It was just easier for
us to kind of create thatorganic holistic content for
sure.
Tiffany Youngren (13:37):
Okay, awesome. I love it. So let's move on. So
we just talked about, we firststarted out with talking about
your why. And you give us a goodillustration of exactly why
you're doing it, how it fits inwith your business. You know,
what your heart is for yourbusiness, why you're doing that.
And then just now we weretalking about your who, again,
it correlates really well withwhat you're doing with your
(14:01):
company. I love that Hustle andFlow. I think that that's I talk
a lot about audience promise.That's something that always
comes up on our show. And it haseverything to do with if I were
to go and listen to your showwould I know I mean, we're all
busy. Like, what I know what,what I'm, I'm investing my time,
(14:22):
what am I going to get back outof it? And so having that
audience promise of what problemare you going to solve? And
what's my transformation? And Ithink that Hustle and Flow is a
really good, it kind of sticksin your head like okay, I can
see that I could see how thatwould be. It's kind of like the
audience promise it's a littlebit of the transformation, you
know, really going from hustleto flow, you know, kind of
(14:45):
thing. So, I like it. So let'stalk about the what that's our
third is our what so let's talkabout some things that you're
doing that's already working.And you and I talked a little
bit early right before the showthat this is not going to be the
show where Everyone, it's justobvious. So we've talked a lot
about, you know, your who andwhy. But what everyone's about
(15:06):
to hear is that there's like amillion things that you're doing
perfectly. I love what you'redoing. I love your brand. I love
your blog. I just think thatthere are so many things, I
mean, and really, this hot seatis all about leveraging what
you're already doing. So ifsomeone's out there, and you're,
and you listen to our show, andyou're like, oh, my gosh, this
(15:27):
is where we have to hear abouthow you need to have a blog, and
you need to have an audiencepromise, guess what, we just
knocked those two things out. Sonow my work is cut out for me,
but I'm not worried at all.Because we can always just make
a little adjustment to get a bigresults and, or any result at
all, I mean, just in what you'redoing in the creating of the of
(15:48):
the podcast, and thenredistributing the content, I
think just shows that you you'redoing it already, where you're
taking one thing and justimproving it on it and getting
the most out of it. So anyway,let's talk about your, your what
and I think that I think thatI'm excited to hear about your
results and in what you'reseeing from what you're doing.
So it's really cool, for sure.
Brittany Dixon (16:09):
So some of the things that we're doing that are
working. Like I said, I thinkthat our longtime listeners are
then turning into hustle to flowand our one on one clients. On
the back end, we actually have afree community, it's called the
productivity pod community. Andit's all a lot of our episodes,
really lead them there. Becausethat's kind of that next step,
(16:31):
that still free, they can stillget in, but they start
connecting more with people. Soreally, the podcast is there to
provide them tons of value, andthen invite them to the next
step of coming into thatcommunity. And then the
community is kind of the nextstep to say start the
conversation and say, Hey, youwould be a really great fit for
hustle and flow, you'd be reallygreat fit for one on one client,
(16:52):
whatever that kind of lookslike. So I feel like that
customer journey is reallyworking. And we're getting them
kind of moving through that. Andwe've kind of already touched on
that a little bit. Our workflowfor production is super amazing,
you know, because I'm a Systemsperson. So that's really great.
I think that some of theopportunities we have are on the
(17:12):
marketing side for sure. We Ithink because we're so
systematized, we will produceit, send it out, it's live. And
then like we never circle backand talk about old episodes.
Were like, Nope, this is thenext new one. Now, when we're on
downtime we sometimes do, we'llkind of circulate stuff back
through. But I don't think we doa great, great, great job on the
(17:35):
marketing side. So I'm trying tothink from a Yeah, I mean, what
other things kind of, I guessmaybe questions do you have that
I can answer on kind of thethings that are working versus
not working?
Tiffany Youngren (17:48):
Absolutely. So what now you've one thing that
you've shared are people whohave come back and talk to you
about oh, I've been listening toyour show? How are they finding
your show?
Brittany Dixon (17:59):
That's a great question. Um, so I would say,
our Instagram is our biggestwhere we kind of hang out and do
most of our marketing. We dohave it connected with Facebook.
So it does like the dual purposethere. But the hanging out is
mostly on Instagram. So I wouldsay a lot of people find it
there. And this is one thingthat we're kind of thinking
(18:20):
through as far as rebranding, Ithink when people hear the word
process, it's not as like sexy.And they're like, oh, processes
like That sounds awful. So
Tiffany Youngren (18:33):
other than us, everyone hates it
Brittany Dixon (18:35):
I know like processes? That's what I do for
a living. Yeah
Tiffany Youngren (18:41):
We're the only ones though, right, everybody?
You know, hopefully no one'sturned it off. Because we talked
about that the beginning. Butyeah, I feel you, I feel you.
Brittany Dixon (18:49):
So I feel like I think they could be organically
searching and randomly findingus. I don't know how likely that
is. Just because I mean, I guessunless they're looking for
profit. I think that's theprobably key term that we're
gonna get out of that I don'tthink people are looking for
processes. So we're kind oflooking at because we now have
(19:11):
this productivity pod community.We have we're starting a shop
with some e commerce. So it'sthe productivity pod shop. I'm
like, why don't we just call itthe productivity podcast? Let's
be cohesive.
Tiffany Youngren (19:23):
Oh, yeah.
Brittany Dixon (19:26):
So and this kind of all just came more recently
because our core headquarterscompany is Brittany and CO. And
actually, we kind oftransitioned our business name
when I named the podcast and nowwe're kind of transitioning back
you know how that works. Right?But so I think that they could
be finding us organically andsearching. I know that I've been
(19:48):
on lots of other podcasts. Sojust talking about it there I
think is probably a big one. Butjust searching that, I don't
know that that's us. Okay,
Tiffany Youngren (20:00):
Okay, so, okay, I think that was all
awesome. And I either I justwent squirrel and totally
listened to all that and wasjust so excited about what
you're saying. But where didthey? Where did they find you
specifically? How do they?
Brittany Dixon (20:13):
I would say Instagram is probably
Tiffany Youngren (20:15):
Instagram. Okay
Brittany Dixon (20:16):
Yeah. When we're actually marketing it and
putting hashtags and all thatgood stuff. That's probably when
they're where they're finding usthe most.
Tiffany Youngren (20:23):
Okay, perfect, perfect. I love how all your
communities connect, though. Andeverything. I think that that's
fantastic. And also, we see alot of this, I have all these
other questions. And it's like,yes, yes, you have a great
brand. Your brand is amazing.And then you do have a blog. Do
you spend a lot of time on theSEO side of it? Or is it
rewritten? Okay.
Brittany Dixon (20:44):
Nope. Most of it is repurposed content. We
haven't written actual blogs ina really, really long time.
Tiffany Youngren (20:52):
Okay, so is this the description from your
RSS feed? Or that feeds intoyour blog right now? Or how?
Brittany Dixon (20:59):
Um, I think so. Are you're talking about on the
like, the show notes blog sideof things?
Tiffany Youngren (21:05):
Yes.
Brittany Dixon (21:06):
Yeah, I believe. So. I think that's how they set
that up. Okay, perfect.
Tiffany Youngren (21:10):
And then I know you said that you post on?
I mean, obviously, you posted onInstagram On Facebook. Yeah. How
do you have a, like a specificsocial media strategy that
you're implementing?
Brittany Dixon (21:26):
Um, sure!
Tiffany Youngren (21:29):
A system? Yeah
Brittany Dixon (21:30):
I do have a system for is it the best
marketing system? Maybe not. Butso because I'm like that
logistics back end person? LikeI'll organize that system all
day long. But is it the rightstrategy? Maybe not marketing is
not my jam. I just want all thepeople to come to me, and I will
fix their business. And it'sgreat. But we're business owners
that we have to market. So yes,and no, we have a strategy we do
(21:52):
post pretty consistently onInstagram, we typically do at
least three to five posts everyweek. One of those being the
social media post. And thenobviously, just other posts, as
we're promoting things. We tryto kind of follow a like
motivation and tips and toolsand tech, and then workflows,
and then we kind of do promotionand testimonials. So we do
(22:15):
somewhat have kind of a systemthat we follow. But again, the
podcast is really like, oh, it'slive on Wednesday, and then we
like never talked about itagain.
Tiffany Youngren (22:23):
Okay, gotcha, gotcha. That's awesome. And then
on social media, when you'reposting there, what link Do you
usually send people to? I mean,I know on Instagram, it's
Lincoln bio, I'm sure. But so doyou do? Do you post anywhere
else? Or is it simply onInstagram is
Brittany Dixon (22:42):
simply Instagram going to and feeding into our
business page on Facebook, we dopost, sometimes on LinkedIn,
it's very, very rare. And thenwe do send stuff out to our
email list as well, again, veryrandom and sporadic. But we do
the processforprofit.co/podcast,because that's kind of the best
(23:05):
place to send them. Because thenthey can listen to whichever one
they're looking at. And they cansee the show notes and links.
And then obviously, that's ourwebsite, so they can find other
stuff as well.
Tiffany Youngren (23:14):
That's awesome. In fact, I have to say,
I always like I'm a bigproponent of owning where you
send people to. So the fact thatyou send them to your blog is,
or your podcast page isfantastic. And in fact, when I
do these hot seats, usually Iwould say at least 80% of the
(23:38):
time, I get sent to Apple or youknow, the like somebody like a
third party podcast page, and itjust hurts my guts like, like
you're sending people like youwant the juice, like you want to
control the narrative. And whenyou're getting so I was really,
really happy that you sent me toyour to your page. So good job.
(23:59):
And then, let's see here. Sowhat is it? You know, you sign
up for this hot seat and youwant to grow your show? If what
is the ideal outcome that youwould get when it comes to
improving your show? Like wheredo you want to see this go?
Brittany Dixon (24:16):
Yeah, I mean, honestly, because it's about the
impact and hitting more people,I just would really like to
increase the listens. That'skind of the first thing because
that's really the only metric Ican kind of control. I know how
many people are doing downloads.So definitely increasing that
and I think just as a result ofthat, getting more people in my
(24:38):
ecosystem so if I couldorganically get 10 people to
like start in my funnel and coatgo all the way through to my
hustle flow program a month likegame changer that would be
absolutely amazing. I do thinkthat we're missing some things
to kind of track that journey.We have the capabilities of
(24:58):
doing it with our system as faras tracking Links, we just don't
have any of that in place, ithasn't been really top priority.
But we could honestly just wecould create a tracking link for
each episode to figure out wherethey're coming from. We just
haven't done that. So I mean,honestly, just the growth and
getting out to more people, andthen on the back end,
(25:18):
monetizing, but not moreindirectly, I guess getting
those students into hustle toflow just because I know I can
impact them and their businessin that way.
Tiffany Youngren (25:27):
That's awesome. So if you're looking at
more listeners and more peoplein your ecosystem, first of all
that would result in what you'relooking for, which is, you know,
having more people in yourprogram. What do you think is
standing between you and gettingthat right now?
Brittany Dixon (25:42):
Um, great question. I think the episodes
maybe could be more bite sized,because I like to change the
whole world in 30 minutes. And Iknow that's about myself. And
still, I'm like, I want to talkfor an hour and give you like,
all the systems and then just goimplement them. So I definitely
think they could be kind of morebite size or smaller chunks of
(26:06):
what we're talking about. Ithink the rebranding might have
some effect there just frombecause productivity is like
such a hot button topic. And Ihave had success with just
starting a community called theproductivity pod community. So I
do think the rebranding may helpjust from a people finding us
(26:27):
standpoint, because I feel likethat's a people were like, I
need to be more productive.People aren't like, hey, help me
with my processes. So I thinkrebranding for sure is something
that I think it could be thatlike, flip of the switch kind of
thing that helped with that. Andthen just a more structured
podcast marketing plan,probably, actually going back,
(26:51):
and once we have an episodelive, like circling back to it
more than one time, I think thatcould definitely help. Yeah, I
would say those are probably thetop three,
Tiffany Youngren (27:00):
I love it. Okay, and let me ask to you have
you have interviews, and youalso have your solo episodes,
your solo episodes, if I, if Iwas seeing, sometimes I only see
a snippet and miss the rest ofit. So correct me if I'm wrong,
but the solos are typically,they look like they're around 15
minutes or so?
Brittany Dixon (27:21):
If Yeah, they're typically Yeah, 15 to 20. I
think it's typically Mac's firstsolo,
Tiffany Youngren (27:25):
and then you've got your interviews,
which seem to be kind of ontopic as far as freeing you up.
Like, I feel like there's atheme of like freeing up the,
you know, so it's like,generally the same thing people
would expect from you, but froma different party
Brittany Dixon (27:44):
So it's really I mean, those are typically like
20 to 30 minutes. And theyreally are kind of diving into
that business, and maybe some ofthe specifics that they've run
into, and kind of just walkingthrough, like what's worked and
not worked for them. So thateach business can kind of give a
different perspective based onwhat they do.
Tiffany Youngren (28:03):
Okay, are they now are they meant to? So maybe
I misunderstood? Are they meantto look at their productivity?
Or are they meant to look at adifferent way to be like,
because the one I saw I saw orsaw, I listened to the one where
the gal talked about having anassistant like the personal
assistant, so it seemed to fitwithin the theme of being?
Brittany Dixon (28:25):
Yeah, so a lot of it is we'll kind of we'll
dive into their story at firstand kind of how they got into
business. And then we'll diveinto like, how they've been more
productive within theirbusiness. And I think just
people seeing differentperspectives. So a personal
assistant company versus amarketing company versus all
these different types ofbusiness seeing the common
thread, because it's really allthe same. Yeah, and seeing that
(28:49):
common thread, because we do askthe same typical questions most
of the time for the guestinterviews.
Tiffany Youngren (28:54):
Okay. So have you seen a difference in whether
people listened to theinterviews more? Or if they
listened to the solo?
Brittany Dixon (29:03):
Yeah, I would say it's pretty even. We've had
some guest episodes that I justthink from their marketing
standpoint, they did more andpush more. So those went a
little bit higher. Or I knew itwas a guest that people were
going to love. So I actuallypushed it more. So there is a
little bit of a spike in some ofthe guests episodes, but I think
(29:25):
it's just from the marketingperspective. I don't know that
it's necessarily like thecontent.
Tiffany Youngren (29:29):
You know, it's funny, because this comes up
quite a bit. I've interviewedseveral people who have done
both and almost I don't, I don'tremember ever getting a
different answer. It is alwaysyou always get more listeners
with guests. That's why Ispecialize. That's why I do
these hot seats. And I insistlike you have to have guests
because it's so powerful. Whenit comes to you. You have this
(29:50):
whole other audience of peoplethat know like and trust the
person who's coming onto yourshow. But every time they say
that they get the best commentsabout the solo and how people
are like, I wish you just didthose because, and I listen to
what you have to say, and then Ihave this great tip, and then I
just go do it. I don't have tolisten to this whole
conversation. You know,especially for us, you know,
(30:13):
people who are like, Okay, Ijust want the most of our time.
Yeah. And so I can relate to whythat's happening. But it's so
fascinating to me, because it'strue. Every, every time I've
asked that question, it's beenthat there's more traffic when
it comes to a guest. And I 100%agree with your theory. That is
(30:34):
it is it is why it's one of thereasons that I think having
guests is so powerful. But inaddition to I just think it
makes the content better. Andhonestly, like people can have,
you need a contrast as well. SoI feel like if we just go on and
we just monologue every timeit's, you know, they're not
going to appreciate it as muchif they don't have guests.
Brittany Dixon (30:57):
That's kind of our theory on it. I was like,
Okay, we're gonna do one solo,one guest one solo one guests,
we kind of break it up. And Imean, from a logistics
standpoint, obviously, guestsare harder. They're scheduling
and like all these movingpieces. Now we have a system for
that, right. But it does takeway more time than we just like
knocking out seven solo episodesand an hour and a half.
Tiffany Youngren (31:17):
Absolutely, absolutely. Awesome. Okay, well,
before we move to the nextsection of this interview, is
there anything that you want toshare any question that maybe I
didn't ask something that wouldhelp me better understand, you
know, what, either what you'redoing now, or what you want to
get out of it, your show? Movingforward?
Brittany Dixon (31:37):
Um, no, I can't think of anything off the top of
my head. I feel like we covereda lot.
Tiffany Youngren (31:43):
Awesome. Awesome. And this is really a
discussion. So even though we'regoing to transition, I feel like
it's very fluid. So, um, sobefore I before you came on the
show, I promised you two things.One, I promised you that I would
be prepared. And the other isthat I would give you an
actionable step that would getyou results in 30 days, you
(32:05):
know, starting as soon as youstart your show back up, or not,
I don't know because sometimesthat promotion time is a big
deal. So So is it okay, if Ishare your my recommendations?
Brittany Dixon (32:17):
Absolutely.
Tiffany Youngren (32:18):
Okay. So before I do, I always like to go
through my four Ps. I knoweveryone I know you have PS for
productivity
Brittany Dixon (32:25):
3 Ps. We've got the acronyms over here
Tiffany Youngren (32:28):
Everybody's got peas. I don't know what it
is about the letter P. Buteverything starts with P so but
I have four P's to preeminence.Number one is to know your
purpose, which is why we spentthat time at the beginning
talking about your why. Thesecond is to know your people
really dialing in on youraudience messaging, which I can
see you're in the process ofthat right now. Yeah. Number
(32:52):
three, what time is it? no,number three is optimize the
promotion of your show. So Ilove that you're all about
content. But also you recognizethere's probably some ways that
you could optimize what you'realready doing to really lean
into the promotion. And numberfour is proceeds I love that
you're already thinking about,how am I going to monetize even
(33:14):
though it's not a priority, ifyou don't do it, it's pretty
tough to underwrite, making allof this sustainable. So you've
got a team, which I love, you'vegot systems in place, which I
love. So I'm not concerned aboutyour sustainability, you're also
getting clients through theprocess that's profitability. So
I feel like you're you'recrushing it in that area. So
(33:37):
good job. But those are, that'salways my framework. I always
like to start with that. I'mreally talking to me as much as
I'm talking. I like to keep themain thing, the main thing. So
that's in my world. Those arethe main things so. All right.
Well, let's just start at somethings that I feel like you're
really strong at. I won't hitall of them, because there's a
(33:57):
lot but I will talk about someof the things that really stood
out to me. Number one, I lovehow you talk to your guests. I
didn't you know, I know Imentioned it before we started
this interview. You just got areally great energy you've got
you know, this youthful presenceof optimism that people you
bring on your show. The youknow, I listened to a couple of
(34:20):
episodes and I felt that sameway like wow, they share this
whole like, Oh, I could do thiswithout a lot of hype. It just
was just like a natural. It justfelt good. I really liked the
energy I like the questions thatyou ask in you telling me now
that they're typically the samequestions. I'm impressed because
it didn't feel that way when youwere doing it so I really liked
(34:44):
it and it felt like there werepeople you know, you knew that
you liked I love the approach ofstarting local and then
expanding nationally that's justinspiring to me. I'm such a
chicken to do that. I feel likeI get more bummed out by my like
if I get my feelings hurt easierlocally. So I, I am completely
inspired. And I'm actuallyworking on a project where we're
(35:06):
going to be launching a localshow. And so now I'm just more
inspired, like I can do thisthing. So just like just just to
tender soul but so good job, Ilove it. I also, you know,
harped on this enough alreadyabout the fact that you have a
blog, I think is great. That andthat you drive your traffic to
(35:28):
that blog, your shows veryprofessional, you have a call to
action. Yes, I was so excited.And then I also noticed that you
do kind of an ad for yourbusiness in the middle, and you
don't quite know when it is,which is what everyone
recommends, which is don't, youknow, don't you know, surprise
everybody with the ad somewhere,don't have it in a predictable
(35:50):
spot. So good job, good job onthat, again, optimizing that
opportunity. And your brandingis just spot on. I love it. It's
simple. It's not just about thecolor and the images, but also
just I just feel like when Iwatch your podcast, I go to your
(36:10):
website, I feel like you're thesame person. I don't know if you
have had that experience. Butwhere I feel like okay, I saw
your podcast. Oh, man, I justtalked to you. And I feel like
those are two different peoplewhat just happened? So so your
branding is spot on any feedbackabout what I just all that?
Brittany Dixon (36:28):
Well, thank you. I'm flattered over here. No, I
think that we knew a lot of thisstuff. But definitely hearing it
from an outside perspective issuper beneficial, because then
we see that that's what ourpeople are seeing and listening
to so. Yeah, thank you.
Tiffany Youngren (36:47):
And PS your backdrops adorable. Like I
really like how it's styled.Yeah, yeah, I didn't even
mention that. You see,
Brittany Dixon (36:54):
oh, yeah, I also have a BCO method. I'm all about
the acronyms. Like we have somany acronyms.
Tiffany Youngren (37:01):
Oh my gosh, well, I don't know what to say
about that I am. That's myAchilles heel, timezone math and
acronyms. Those are the twothings that I
Brittany Dixon (37:10):
Well, I'm not good at timezone math. I have to
do the 123 every time everytime.
Tiffany Youngren (37:17):
Oh, my gosh, well, I just I would just
appreciate links where peoplecan just book it. And yes, it's
like, I don't. In fact, I'll beon the phone with someone and
I'll be trying to set up a timeand I'll finally tell them look,
I'm probably going to put it inthe wrong time. Can you just
like use this link, save usboth.
Brittany Dixon (37:34):
I'm gonna put in my timezone and then you convert
that to whatever that is to you.
Tiffany Youngren (37:38):
Oh, shoot. Yeah, exactly. Okay. But anyway,
so obviously there and those arebig things. So all those things
that we just talked about, thoseare huge. So I, I think it's
amazing. You can tell you're twoyears in, you've got over 100
episodes on your belt. I feellike you know, you're gonna take
this break, and you're gonnalevel up. So I love it. I really
(38:00):
amhappy about the directionyou're 100% on about your
messaging that people don't wantprocesses. It'd be like if I
were like, Hey, I don't know howmuch and I'm terrible. Like, I'm
the worst at this. I'm like,hey, I'll show you how I use my
spreadsheet and people like, No,we were like,
Brittany Dixon (38:16):
we were like,I know.
Tiffany Youngren (38:16):
I if you show me a spreadsheet, I won't be
your friend. You know, but atthe end of the day, we're
selling the solution. Right? Soyou're really talking about
productivity. So I think thatthat's a really good pivot. And
it's not a pivot I and I unsaythat it is not a pivot, it is a
enhancement. Better
Brittany Dixon (38:35):
We like to call it a rebrand ish, because we're
not really fully rebranding,like, the colors are staying.
Like it's not a whole thing, butjust an ish.
Tiffany Youngren (38:44):
You just tweaking the message, you're
optimizing the message rightnow. So, okay, so let's, if it's
okay, we're going to talk aboutsome areas of opportunity. And
again, this is, so I was acheerleading coach a long time
ago. And they, I was I was acheerleader and our team and our
team was awesome. Our daughterwas a cheerleader. Their team
(39:04):
was awesome. So the things thatwe worked on, there were tweaks,
right? So it's like, we knew howto cheer. We just got better.
When I was a coach, I took onthis team, and they were
horrible. In fact, my, my pastorwas one of our best friends and
he refereed girls basketballgames. And when I told him what
team I was coaching, he waslike, they're terrible. And I
(39:25):
was like, you're a pastor, whyare you say, like, That's so
rude. But they were they werejust here and they knew it. And
it was embarrassing. But when Iworked with them, I really
worked on all the fundamentals.And I feel like a lot of times
when podcasters are startingout, it's normal. Like, it's
like we're starting out apodcast, but I got the
cheerleaders to the point wherethey were competing, and the
(39:47):
coach that I was to them afterthat was a different coach than
I was in the beginning and Ifeel like you're like you've
done all that hard stuff. You'reawesome. Your competition level
like you've done it you We'vebeen doing it. So now we're just
going to be talking about thingsthat aren't so sexy, but there
literally will make adifference. And there, none of
these are huge priorities, Iwouldn't even say, if you never
(40:10):
did it, you're still gonna havea great show. But if we're
talking about, you're alreadyputting all this effort all this
time and money and people intodoing your show, here's some
things that I saw. Number one,is the first 38 seconds of your
show, the first 30 seconds isprime real estate. And if you
(40:32):
don't capture people in thefirst 30 seconds, they're gone.
And a lot of times aspodcasters, to us that, like you
have a very professional intro.So this is not to say you don't
have a great intro, because youdo, you're really clear about
what they're going to hearwhat's going to happen. If they
listen to your show. Awesome.However, you want to grab their
(40:53):
attention. And so if they justlisten to a show, and then it's
like, for example, when I prepfor these, I listen to podcasts
while I'm getting ready forwork. And so I'm listening, and
then maybe one will finish andI'll hear another one, the intro
feels really long. And it's it's38 seconds, which I don't even
(41:13):
think that that's I don't thinkit's bad. I would just say, one,
you know, like, I would playwith some ideas on how to
freshen it up. So either youcould come on beforehand, you
know, record, you know, you havea recording of your show you,
you could say, you know, hey,you're about to hear something
really great about XYZ, don'tmiss it, and then go into your
(41:33):
intro, and then have your coolfancy intro, I would recommend
it just be the just a skirtshorter to it just a little bit
was felt, you know, a little bittoo long, or mix it up, you
know, maybe have like you in thefirst half, and then another
voice in the second half orsomething just to because I feel
like if I if I get in a rut whenI'm listening, I don't I'm like
(41:55):
what just what they just say,you know, and then I forget what
was said. So maybe it's just me.But that's just was just some
feedback on on that. But nomatter what I would say
something that identifies thatepisode, why it's a cannot miss
episode. And one thing that wedo that because I'm processes,
and I'm not going to just recorda whole nother thing for every
(42:16):
show is we do the cold openwhere we just grab, you know, 30
seconds, or anywhere between 10and 25 seconds of just a really
great nugget from the show. Andthen we put it at the beginning
this as easy as that, becausethen you just break right into
and it's like, Whoa, I justlanded in the middle of a show.
And then they hear the intro,but they're like, I need to hear
(42:37):
how that turned out. You know?So that kind of thing. So
there's that. And then also withthe with the ad, I think, when
do you bring up Hustle and Flowin your show? Is it in the
middle ad or the beginning?
Brittany Dixon (42:54):
It's the middle ad typically.
Tiffany Youngren (42:56):
Okay, I would just okay, I'm just going to be
totally real. Like, I thinkyou're amazing, okay, it a
little bit feels the same levelall the way. So like, if you
listen to a song, you know howthere's a bridge, like you want
it to sound a little bitdifferent to be like, oh, oh,
we're about to go into thesecond verse. And so I would
(43:17):
just say if there's a way to,you know, again, maybe, you
know, like for myself, I I sendit, I send my stuff sometimes to
what is it like creative music,I don't know, one of those
professional places. And thensome man reads for me just
because I'm like, I need a manto talk about stuff. Because,
you know, because I'm, it's myvoice and then you know, I have
(43:39):
a guest too. But it's just niceto get that it's a pattern
interrupt is what it is you needa pattern interrupt, whether
it's you could use music or butsomething just to kind of go
boom. And then again, lean intothe Hustle and Flow. Just I
literally and maybe I'm just amaybe an undiagnosed ADHD, I
(44:01):
don't know. But I literally waslike, Oh, wait, that was an ad.
What were you telling me again,like I literally just went into
this, like, Oh, this is reallynice to listen to. And then I
didn't even hear what was said.So I would just say like,
there's there's exciting stuffin there. And if they've
listened to you that much, theywant to know what that next step
is. And so wake them up, andthen tell them and then push
(44:23):
them back. Is this helpful sofar?
Brittany Dixon (44:26):
Oh, yeah. Both of them
Tiffany Youngren (44:27):
Okay. Okay. Okay, good.
Brittany Dixon (44:29):
And I feel like it's not like this huge thing
that I have to go completelyrevamp,
Tiffany Youngren (44:33):
Right? Right?
Brittany Dixon (44:34):
That's the best part.
Tiffany Youngren (44:35):
I know. Usually it's not. you know, by
the time someone if someonewants to be in a hot seat, it
means they've got a good show. Imean, I just props to you for
saying I I've not only done thisfor two years, I've put in 100
up over 100 episodes, and now Iwant to level up again. I just
think your shows great. Likethere's you're winning before
(44:55):
you got here. So and then theother thing is okay, so at the
end to the show. I wouldsuggest, as I was listening to
talk today, your next step is tobe in the community. Right? So I
love that you have the call toaction in the middle. I love the
of the promise at the beginning.It's like the perfect structure,
(45:16):
promise in the middle, you'vegot the ad and I call it an ad.
I'm so sorry. But yeah, like yougot the pitch in the middle, and
then you've got, but it justends. You see, I'm saying, and
so I would say, I love that themiddle pitch is like, Okay,
you're hearing some stuff. Andso if you really want to take a
cool next step, here's someoptions. At the end, I would
(45:38):
just tell people like, hey, youknow, not not these words, but
like, we're gonna miss you to gojoin our club. You know, that's
it, like don't say anythingelse. Because ultimately, and
then in your pitch in themiddle, do you talk about the
community? Or do you just saylike, this is how
Brittany Dixon (45:55):
the ad is actually older. We've We've keep
revamping hustle flow and addingstuff to it. But the community
is something new. We had aFacebook group, and we actually
moved to a whole differentplatform, and it has its own app
and all the things so it's new,so it's definitely not talked
about yet.
Tiffany Youngren (46:10):
Okay, awesome. So yeah, I was just one thing. I
there's an interview are episode12. Our first 12 episodes of
next destination is like ourmasterclass and Episode 12, we
interviewed Tom Schwab. And hetalks about the calls to action.
And he says, like, he says, tobring three, like have one
(46:32):
that's just really easy. Thatwould be your club. One that's
kind of the next step, and thenone that's like, Hey, if you
really want to get serious aboutthis, this is our private, like,
I do private stuff. And, youknow, and like for me, I like
two because I feel like I'malready asking them to keep
listening. So like, there's myone. So if you, you know, if you
(46:53):
were to have the two and youhave like, hey, there's a club,
if you just are like I'm diggingthis, and then if you really
want it like let's expand, then,you know, we've got this hustle
to flow. And so as you're, Iwould just optimize that, for
sure. And then your social mediastrategy, I would definitely put
(47:14):
some time and thought and youare so the biggest thing is, is
just really understanding whereyour people are. You know,
there's a lot of people onLinkedIn. I'm just wondering,
again, you've got a lot ofyoung, you know, starting out,
you talk about small teams,things like that. So I could
see, you know, If link, ifInstagrams doing it. I don't
(47:35):
know, if I would change that alot of times, we'll just
optimize for the platform thatworks. It sounds like you're
doing something similar,optimized for the platform that
that's where everybody's at, andthen push it everywhere else,
even though it's not like theperfect content for that. Who
cares? Like it's links back andpeople click on them, you know,
I for when I first moved toBillings, Montana, I was working
(47:56):
with people. Literally, Istarted my company, where we
wrote blog posts that turnedinto social media posts that
turned into email campaigns.That was it. Like in every blog
post, every website, every webpage is like an employee, it
needs a job to do it needs tohave a call to action. So the
only thing we want people doingon that page is just that call
to action. And so when we movedinto podcasting, I'm like, it's
(48:18):
the same thing. Like, exactlythe same thing. And so um, so
again, when you're doing thesocial media, we did the same
thing. So I was like, Oh, hey,we put your content from this
blog post all over, we put it onTwitter and LinkedIn, and Google
My Business. Google, it was likeGoogle Plus at the time, but
yeah, and it was, you know,Facebook, and, and that's like,
(48:40):
those four places, and you'regonna kill it. And they're like,
Twitter. Truly, nobody. Nobody'shere is on Twitter. I was like,
okay, not a Twitter fan. No, no,whatever. If people are clicking
on those links, and they were,they were clicking on Twitter
links more than they wereclicking anywhere else. And I'm
like, seriously, like, if peopleare going to your website,
doesn't matter. And so and thenthe SEO that it adds is
(49:02):
incredible, too, because thenit's just telling Google over
and over again, it's like avote. So. So just pushing it out
systematically, using thecontent that you create. So I
don't Yeah, so I don't even haveto talk about that too much with
you. Because I feel like systemsare your jam, figure it out, get
it out there. And then SEO, Iwould recommend that, you know,
(49:29):
I, I love set and I haven't beendoing this. But when I do it
works. And I'm always like, Idon't know why this is the last
thing I do. But you know,sending the content to a writer,
even if it's like, here's thetranscript, I want you to pull
out four things XYZ writesomething and having that
written, especially if you havean episode that got a lot of
(49:53):
attention. You know, it's justkind of fueling what's already
working. So if you have a guest,you're like, oh my gosh,
everybody, you know, I had somuch attention on that one, that
would be the one to send to thewriter and have them write a
blog post about. And then evenif like, well, one thing we do
is our blog posts automaticallyget pushed out with the RSS
feed. And so when that happens,and if we go back and write a
(50:18):
blog post about it, similar towhat Neil Patel teaches about,
where you go back and yourewrite these, these posts that
are getting more traffic, Iwould go and look at your stats
for your blog post and seewhat's getting the most traffic.
So when people are looking on,on search engines, and they're
pulling out what put What pageis getting pulled up the most,
and then I would rewrite that,and then I would, you know, push
(50:41):
it out the way that you'redoing.
I'd also you know, this is justa little tweak in you could have
a different philosophy behindit. But like my philosophy, with
blog posts is, like with thesidebar, I'm not a big sidebar
fan just because I'm like, Ijust want you to do one thing,
like and but yet still embed theaudio. And then at the bottom,
it's like join the club. Youknow, if you want everyone
(51:02):
joining the club, that should betheir only choice. Like they
shouldn't get to join anewsletter. They shouldn't, you
know, like, they should justlike join the club or, or sign
up, you know, kind of a thing.So, kind of back to that. Was
that helpful?
Brittany Dixon (51:15):
Absolutely. Yes. Because, again, the outsider's
perspective, right i over heresystematically, like we just
jump in, here's the intro, thenwe do this, and then we're gonna
throw the ad in the middle atthe exact same spot. And it's a
whole thing. So just hearingthat I think is huge. And I
think we can systematize it easyand like take a piece make that
(51:35):
the hook, then drop the episodein, and then change up the ad
for sure. So those I think thoseare my top two is the hook. And
the ad. I think just becausewe're on break right now, I
think it's easy to transitionand fix that before we restart.
I'd probably be moreoverwhelmed. If we were like in
the middle of the season.
Tiffany Youngren (51:55):
Yeah, yeah. Well, and I would say, Excuse
me, I would say to if I if Icould just pick two things that
I can make you do. One would bethe first 30 seconds would just
be grab them. Because you'reyou're doing stuff and get them
there. You just want them tostay. And the people who are
with you are going to listenbecause they know that will get
you know, it's the new people.So if we're talking about your
(52:16):
goal is that you're going tohave new people that first 30
seconds is going to make a bigdifference. The other is that
since you already have a blog,and I would go and look at those
that data and just see what isgetting. Have you looked at your
web stats already? Yeah, see, tome, that would matter more than
all of it because Edison cameout, and I don't know, they've
probably done, you know, moreresearch since then. But one of
(52:39):
the top ways that people findpodcasts is through a web
search, because they're lookingup a topic like they could be
looking up, you know, ourpersonal assistants only for
housewives or only for richhousewives, you know, Beverly
Hills or something. And, andthen they're gonna come across
that blog post. And if that'syou, whatever they're looking
for, it's gonna give you so muchgood information beyond the
(53:03):
social media beat, because youit's hard to control any of
their algorithms. But I feellike I feel like the search
engine, if they're pulling upyour website, that's, to me a
big epic deal. Yeah, sure. Sothat I would just lay especially
since you're already doing ifyou hadn't been doing a blog
post, I feel like you'd be alittle bit behind. Like, it's
(53:24):
like, okay, get it going. Andthen now look at whatever,
basically an app, but I thinkit's just a overlooked indicator
of topical interest. And, again,you know, as you have time, if
this is, again, not my top twothings, but going back and
rewriting like the top one ortwo, I think you'd find this
(53:45):
just pouring gasoline on what'salready working. So. So awesome.
Any questions or?
Brittany Dixon (53:53):
No, that was awesome. I think. I mean, we're
already in this transition phaseof kind of rebranding, and we've
hit those top, like topics thatpeople need just within the
community. So I think justprocessing that through the
podcast, it's just gonna make iteasier.
Tiffany Youngren (54:11):
Well, and to one thing you've mentioned a few
times is like this break, andthen pushing out more social
media about podcast episodesthat have happened already.
That's actually my next seasonwill begin again, as soon as
that starts happening. Becausewhat you're probably finding is
the same thing I'm finding, it'slike, I've already said it, we
(54:31):
all know, we have to say it, youknow, 1000 times for people to
hear it. And we still probablywon't get credit, but that's
okay. But ultimately, it's stillthat same. It's just getting it
out there. So even though Imean, you look at again, back to
Neil Patel's, like, you look atarticles that he's done, I find
his articles at the top ofGoogle that are like four or
(54:51):
five years old, you know, andyou're putting out content
today. It's not going to change.I mean, I was you know, I mean,
talking about story branding andthings like that. I mean, we're
talking And about this, youknow, what, 10 years ago? Right?
So
Brittany Dixon (55:04):
there's no new information in the world. It's
right.
Tiffany Youngren (55:08):
And they're great interviews. So why not
keep people listening to those?So, so just I think you're,
you're, that's really wise to goback and, and do that and re re
publicize those old ones. SoWell, before we move on, I just
want to give you a moment. Justwhy don't you tell everybody?
(55:29):
Number one? What should theysearch for when they're
listening to this? And thennumber two, where can they find
you? And what what do you youknow, what can you do for them?
Brittany Dixon (55:38):
Yeah, for sure. And you put me on the spot,
because I don't remember thenumber of the episode, but it is
our three P's of productivity.That's one of our core systems
that we use for all of ourstudents, all of our clients, I
use it for myself, it's our endof day process that was a game
changer in my business andincreasing productivity. And
(56:00):
it's just a super simple threestep end of day process to
really wrap up and kind of prepfor the next day. So I would
definitely go check that out.And then best place to find us
is probably Instagram. And we'rebrittanyandco.consulting over
there. And then our community,of course, the productivity pod
community. It does actually, thelink currently is
(56:20):
hustletoflow.co/community. Soit's hosted on mighty networks.
It's not a Facebook group. Mostof my people are very distracted
and kind of all over and shinyobject syndrome. So we got them
completely off of Facebook, theyhave their own app, we tell them
to put it beside Facebook, sothey can come check it at the
same time. But it's really cool.It allows you to really just
(56:41):
connect with other like mindedbusiness owners. We do a free
office hours, once a month, wehave a coffee and connection
call once a month, and we alsohave a happier, so not just the
business stuff, but come in andchat about your personal life
too.
Tiffany Youngren (56:57):
I love it. I love it. Well, thank you so much
for that, Brittany, I reallyappreciate it and definitely go
check her out, go listen to herpodcast, it's just really, it's
really, really great. I thinkyou've got really good tips on
being more productive, and waysthat I mean, even hearing ways
(57:17):
that like why be moreproductive, you know, why does
it even matter? So, and how thatactually can reap a lot of
really great rewards. So Ireally appreciate that. So thank
you so much. Yeah, and thank youso much to everyone who's
listening. Remember, don't beaverage, be brave, take action
(57:37):
and make magic happen. Thanks somuch for listening.
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