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September 13, 2022 76 mins

In this episode of Hot Seat, Tiffany Youngren interviews Henriette Danel, a Danish business coach with years of experience. She is the creator of The Coach's Playbook, a step-by-step manual that teaches coaches how to find and attract their ideal clients. Henriette discusses some of the ways business coaches can find and attract their ideal clients, as well as how to avoid the common traps that many coaches fall into. Tiffany and Henriette also talk about what it takes to create a successful coaching business.

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Episode Transcript

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Tiffany Youngren (00:00):
Hey there, I'm Tiffany Youngren host of Next up

(00:02):
nation where we help podcastersand YouTubers with vision become
preeminent thought leaders intheir industries. You are about
to have the incredibleopportunity to listen as we dig
into the why, who and what of apodcaster show. And then at the
end, we will identify onepowerful house, one action that
she can take for results in thenext 30 days. Today, I am so

(00:24):
excited to welcome HenrietteDanel, host of the
entrepreneurial success podcast.Hey, Henriette, how are you
doing?

Henriette Danel (00:32):
Hi, Tiffany, thank you so much for having me.
I'm really looking forward tothis.

Tiffany Youngren (00:35):
Good. Well, welcome. I'm so happy that
you're here. So theentrepreneurial success podcast
has released 130 episodes fromOctober 28. Until the day of
this recording will actuallyonce tomorrow, but today is
October 20 of 2021. Henriette, astrategic business coach working

(00:56):
with professional femaleentrepreneurs to help them
attract high paying clientscontinuously. So tell me, why
did you start theentrepreneurial success podcast?

Henriette Danel (01:06):
Oh, I love that question. And it's a very easy
answer, really. When I startedmy business, I knew that one of
the best things to do inbusiness, especially if you're
online is to get content outthere. Personally, for me, I was
looking into trying to doblogging, but it didn't quite
gel. It just wasn't one of mystrengths. And I quickly learned

(01:27):
that early on. So I decided, Youknow what, I love talking. And I
always joke as my, if my husbandwas here, he was shaking his
head going, Yes, she does. Ilove having conversations. And
that was something that Irealized, actually, you know,
that's a strength of mine, I canuse that. Then I went and went
down the route of podcasting.And I heard that so many people
doing podcasting. And one of thepeople that really fascinated me

(01:50):
with her podcasts was AmyPorterfield. And I loved
listening to her. And I thought,this is a great idea. This is
how I can get content out there.So basically, the
entrepreneurial success podcastwas born from that, because
apart from me, just startingwith a couple of solo episodes,
the whole idea was to bring onother female entrepreneurs onto
the podcast, and that just wentfrom strength to strength. So

(02:13):
I'm very proud of it.

Tiffany Youngren (02:15):
That's awesome. That's awesome. You
know, I checked, as we talkedabout before, I checked out your
podcast before we startedtalking to each other. And I can
tell as one thing that justscreams loud and clear as these
are some strong women, femaleentrepreneurs. So I love that as
so does your podcast. Is it inconjunction? I know the answer

(02:37):
to this, but I want to hear youryour feedback on this. But it
seems like it's in conjunctionwith your business. Can you
share a little bit about that?And how and how your podcast
fits into that?

Henriette Danel (02:49):
Yeah, absolutely. So I solely as a
business coach, work with femaleentrepreneurs who are in the
service based industry, and Ifocus on client attraction. And
basically what it is that youneed to do to get clarity on
attracting more clients, and Ialmost explain it in this kind
of sense. You know, would youever go into your kitchen one
day and decide, right? Today,I'm going to put a chicken in

(03:10):
the oven, I'm going to bake acake, oh, let's make a pot of
curry. Let's make some pancakes.You know what, while we're at
it, let's just make a wholeapple pie. Now, if I say that
people would be like, well,you're crazy. Of course, I
wouldn't do that in my kitchen.The thing is, we sometimes do
tend to do that in our business,we want to do everything. So for
me, it's about focusing on theclarity. It's not about doing

(03:32):
everything, sometimes you needto scrape everything off the
plate, and just focus on onerecipe that's aligned with you
as a strategy that you can useover and over again, to attract
more clients. That's what Ifocus on. And I think where the
podcast comes in handy withthat, so to speak, is really on
the marketing side giving womenin particular because my

(03:53):
audience are women in business,giving women the opportunity to
look at what is available outthere as a marketing strategy,
but equally feeling that theydon't need to overwhelm
themselves. And that's why Iwanted to bring on all of these
people. They give tips, theytalk about their stories, what
made them start their businesshow that has evolved. And

(04:15):
equally people can learn fromthat then and also resonate with
that and go gosh, if she did it,you know, I can do this as well.
So in a nutshell, it was aboutgiving people the clarity, but
also the tools and alsoresonating with the stories of
other female entrepreneurs sothat they can see that there is
light at the end of the tunnel.It doesn't always just have to

(04:36):
be a dark tunnel that you walkthrough.

Tiffany Youngren (04:39):
That's awesome. I love that. And so one
thing that we do and just toremind our listeners and I know
we talked about this before butI really want to dig into the
why who and what of your showand get a really good
understanding of what it is thatyou want out of your show what
your vision was, as well asthings that you're doing to grow

(05:02):
your audience. I mean, and Iguess I'm making an assumption
here. Are you in a spot rightnow where you want to grow your
listeners? Like, what is yournumber one goal right now with
your show? What what? I meanwhat tells you that you're going
in the right direction? And whatdo you want to improve upon
right now?

Henriette Danel (05:20):
Yes, I think what tells me that I'm going in
the right direction is the factthat I'm number one consistent.
And by staying consistent, andhaving an episode being
published every week has been anamazing, amazing thing for me,
so much so that people arecoming to me and saying that
they're looking forward to thenext episode. And I have people

(05:42):
audience, people in the audiencecoming to me saying that they
listened to every one of myepisodes, because they feel that
it's so informative. They lovethe energy that I share with
the, with the guests that I haveon the podcast, they love my
energy. So my goal with thepodcast is yet to reach out and
you know, get more listeners onboard. So to grow my audience in

(06:03):
that sense, but I know that ittakes time, I know, I've got to
stay consistent with it. Andalso I'm not pushing, I am very
organic in that sense. So I feelthe right people, they will find
the podcast, and you know, ifit's for them, they will listen
to it, just like with thefollowing I have at the moment.

Tiffany Youngren (06:20):
So and we did talk a little bit about who that
is. And I know even on yourshow, you talk about messaging a
lot and knowing who who'slistening, how, what kind of
words do they use? And you'vementioned that it's successful
business women. Is there anyother identifier for your
demographics other than, youknow, successful entrepreneurial

(06:42):
business women? Or am I even,right?

Henriette Danel (06:45):
You got it, right, you've got a spot on I
am, you know, the thing is, iswhen it comes to the word
success, success is identifiedin so many different ways. And
people have their own kind ofversion of what success is. So I
don't always use the wordsuccess, I just say female
entrepreneurs who are on theservice based industry. And

(07:07):
because if you do saysuccessful, a lot of people
would move away from it, becausethey wouldn't associate with
that. Because like, Well, I'mnot successful yet. So this is
not for me, where actually, youknow, when you define success,
everybody's got their own kindof version of it. And so for me,
it's really just women who arein business, who's either

(07:28):
starting out or already inbusiness for some time, getting
to a point where they feel okay,now I need focus, I need
clarity, what is it that I needto do. And again, it's not about
overwhelm, it's not about addingto their plates, giving them
more information where they feellike, oh, my gosh, now I've got
to do this. And I've got to dothis. That's not the idea. It's
about helping them and guidingthem to make decisions that is

(07:50):
aligned with them. Rather thanthinking, now I've got to add on
something else to my plate, thisis an additional thing that I've
got to do. So that was kind ofwhere I was targeting the
audience with the femaleentrepreneurs in particular.

Tiffany Youngren (08:05):
And so, one thing, I always ask like, what
problem, you know, whatchallenge are you solving for
them? And so am I hearing youcorrectly that it has to do with
that overwhelm, but yet theywant success? But yet there are
like a, like, we have too manychoices. So we don't know what
to do next? Can you expand onthat? Tell me a little bit more

(08:28):
about that?

Henriette Danel (08:29):
Yes. So as women, I mean, we wear many
hats, just and I'm not I'm not,you know, saying it's a gender
thing. But as women inparticular only because I work
with so many women, we wear manyhats. And you know, we've got a
business that we're running,we've got a personal life. But
everything else in addition isjust overwhelm and oh my

(08:50):
goodness, you know, life isactually so simple. We just
overcomplicated for ourselves.If we want something really,
really badly, whether it's inbusiness or in life, then we
automatically think it must bedifficult to get. So we over
complicate matters forourselves. We're actually
everything is so simple. Youjust got to simplify things for
you go back to the drawingboard, I always talk about the

(09:13):
fact that you know, sometimesyou've got to dissect a
situation, and then just put itback together in a way that
makes sense. So you can see itwith clarity, and then start
implementing. So whatever it isthat you want to achieve. It's
about just getting thatsimplicity getting that clarity
for yourself, because thenagain, you can verbalize that
back. And you can put the actionin play. And so basically, yeah,

(09:38):
it's it's just about simplifyingthings. Like I said, it's not
about causing the overwhelm.It's about simplifying things
for yourself, number one, andthen taking that simple action
of what it is that you want toachieve.

Tiffany Youngren (09:49):
That's awesome. So what transformation
Do you see? If someone were tolisten to your show over time?
What transformation can theyexpect to experience?

Henriette Danel (10:00):
Well, the transformation really is number
one is about self development.This is something that I'm
passionate about, in particular,when anybody starts a business,
you know, this is something thatnobody teaches us. When you
start a business, you thinkthat, Oh, I'm going to run this
thing, and it's going to be mybaby, and I'm going to grow it.
And financially, it's going tohelp me and it's going to be
amazing. But what nobody tellsyou is when you actually sign up

(10:23):
to run a business, you actuallysign up for a lot of self
development. And that's thenumber one thing that you have
to go through, you have todevelop, get to know yourself,
but also learn more. And onlyonce you've gone through that
stage. And let's face it, it'salways a continuous growing
stage. But once you go throughthat stage, in particular, in
the first year or two in yourbusiness, only then can you take

(10:44):
what you've learned andimplemented in your business,
only then will your businessgrow. So the whole idea of what
I want the audience to achievethrough the podcast is to listen
to learn to develop themselves.And even if they already in
business for two years plus, youknow, you can still grow, it's
still a continuous growth methodthat you've got to go through

(11:05):
and nothing is stopping you,unless you stop yourself from
growing, which means yourbusiness will stagnate. So for
me, it's always about educatingabout helping and serving the
audience with new knowledge, butalso with personal development
in between so that they can takethe action of what is required,
and take that and move it intotheir business.

Tiffany Youngren (11:25):
That's awesome. So what what you
mentioned earlier that peoplecome up to you and tell you
like, they're listening to yourshow all the time, and they look
forward to it? How do youevaluate whether more people are
listening? Like, do you justlook at downloads? Do you look
at social media? Do you look atweb traffic? How do you know
whether your base is growing?

Henriette Danel (11:47):
Yeah, so I do look at the downloads. And I
look at how many people arelistening, because the podcast
in particular is on my website.So the episodes are published on
my website. And then obviously,with the RSS feed, it's going
down to all the other channels.And so I look at the Google
Analytics, and I look at whatepisodes are doing well, how
long people are staying, youknow how many people are coming

(12:10):
in, especially if a podcastepisode is launched, I look at
the analytics in order to makesure that there's traffic going
there. But it also comes down tothe downloads, because obviously
you know, that's also somethingthat you can look at. And then
also the feedback that I get, Iget a lot of feedback people
either, you know, because Irepurpose the content on social
media. So I get feedback throughthat as well where people

(12:31):
comment and say, Oh, my gosh,great episode, I just loved it.
And some people share thecontent on social media as well.
So that's how I get to see andkind of get an idea like, yeah,
certain episodes are doing well.Other episodes didn't quite hit
the mark. But you know what,that's okay. It's still
information, somebody somewherealong the line would still
appreciate that. So for me, it'sa no brainer. It's just about

(12:53):
looking at how people approachand what people engage with.

Tiffany Youngren (12:56):
Well, and that leads us really nicely into the
next segment, we talked a lotabout your why about who it is
that you're speaking to. And butlet's talk a little about the
what more about the what. Iknow, we also brought that it's
hard not to talk about the wetall along the way. So when you
are as you're looking at thefeedback, and what people have

(13:20):
to say in which episodes aredoing well has has any of that
information caused you to adjustwhat you're doing at all? or
modify? And can you tell me alittle about that?

Henriette Danel (13:32):
Absolutely. And because let's face it, when you
look at the Google Analytics,you can see which episodes are
being viewed at the most. Andalso what I do is I use
Pinterest in order to gettraffic coming to my podcast
episodes. So with all of thisanalytics, I always see which
episodes are doing the best,which people tend to refer to

(13:54):
the most. And then when Iliterally go out and, you know,
look for my guests, I look inparticular about what these
guests can offer, which issimilar to the episodes which
are doing well, because that'sobviously what the audience are
looking for. And that's whatthey want. So from my
perspective, it's always aboutlooking at the feedback, looking
at what the analytics aresaying, and then providing more

(14:15):
of that, or more that is ofsimilar relevance for the
audience to that. So I'm beingvery selective about the guests
that I bring on. I know in thebeginning, when I started the
podcast for me, it was justabout oh my gosh, if I got a
guest I'm so excited about andyou had great conversations. But
that kind of led me to be very,a lot more selective. Because

(14:36):
number one, I wanted to makesure that we share a great
energy when they come on thepodcast, but equally, the
content of what it is that theyhad too offer in the
conversation that we had neededto meet needed to be of what the
audience wanted more of. So thatkind of led me a little bit to
be more strategic, finding theright guests with the right
content and delivering that andwith that I could kind of see

(14:59):
that there's this spike here andthere, of where I can see, okay,
this is more and more for peoplewanting as an example, I did a
podcast episode where we spokeabout content creation. And I
had this amazing lady on, shegives so many great tips. And
that has by far been one of thebest podcast episodes that I've
had. So when I bring people on,I make sure that we talk about

(15:20):
content creation as wellrepurposing, etc. But that
overall, you know, is either awhole episode on its own, or we
bring that in as part of asanother episode as to whatever
that niche is that the specificguest is in.

Tiffany Youngren (15:36):
That's awesome. And so it sounds now
you have a team who helps you doall this too, because you're
talking about content creation,and being selective about
guests. And obviously, you go onother people's shows. So have
you been able to monetize yourshow in some way that has
enabled you to see the ROI makesense to bring on a team and and

(15:59):
get the help that you need tomake all the pieces happen?

Unknown (16:02):
Oh, yes, most definitely. What has happened is
over the last couple of years, alot of people, I would say a lot
of people, but because of this,there's certain amount of people
that has come to me and theyrespond to my emails in
particular, when they'velistened to the episode. And
there's been a couple of timesactually, where some of these
people in the audience, I'venever met them, never heard of

(16:24):
them. But they've beenconsistent followers listening
to what I'm saying. And thenthey just reach out to me and
they say, Listen, how can wework together? And for me, that
has been so gratifying, becausefrom the onset, I just wanted to
have a podcast, get my contentout there, I never thought that
people from the audience wasactually come to me and say,
Listen, can we work together?Can I be one of your clients? So

(16:46):
when it comes to that was quitehow can I say fulfilling in so
many ways, knowing that thesepeople will follow me sometimes
for you know, years, listeningto my podcast, to a point where
they were like, I want to workwith this girl, I need to know
what it is that she's got onoffer, you know, what? How can
we work together. So I've hadquite a few clients who came

(17:07):
from my audience as coldclients, listening to the
podcast, building a relationshipwith them, you know, without me
really knowing it, so to speak,but they can see my energy, see
what I'm talking about. Theyfeel that they already know me,
they get in touch. And before Iknow it, I've got a couple of
clients just from the audienceitself. So a return on the

(17:28):
investment 100%, it is the bestthing I've ever done. But let's
face it, I'm not just doing itto get clients. You know, for
me, it's about educating,helping learning. On the back
end of that getting clientsgetting the visibility, that's
amazing. But that's not what Irely on. For me, it's about
making sure that I can deliveramazing content to the audience.

Tiffany Youngren (17:51):
That's, okay, that makes total sense. So let
me talk a little bit more onthat. Because I know when we
talked about the why it's aboutthe content. So what does the
content do for you? If it's not,hey, I want to get the content
out so that I can I mean, to menot. I mean, I know we there's
like a stigma, we don't reallywant to say it, but like that's

(18:11):
what the content is for is toget more well known so that
people are coming to you so thatthey're wanting to work with
you. So what is the otherpurpose of the content? If not
to get clients to attract newclients?

Henriette Danel (18:26):
Yes, no, it's definitely about the visibility.
But for me in the beginning,when I started off, that didn't
even come to mind. I justeverybody said, You gotta get
your content out there and do apodcast. So that's what I did. I
just kind of follow the crowd,so to speak with with what I
wanted to do. But then when Istarted getting this feedback, I
realized, like, wow, I ambuilding relationships with

(18:47):
people, which is why I talkabout, you know, my podcast
being my attraction strategy.Basically, it is attracting
people to me on a constantbasis, whether they sign up
working with me now whether theysign up in the future, that's
okay. So I know that if I showup with the right energy, giving
them what it is that they want,there will be a point where more

(19:09):
people will come to me and willwant to work with me. So yes, it
is an attraction strategy. Ijust don't make it my focus when
I show up. Because I feel thenmy energy is wrong. I need to
show up with the energy ofserving them. And then I know
the attraction will come.

Tiffany Youngren (19:28):
I think that's so cool in and it's it is so
true, what you're saying so whatyou're, if I'm hearing you
correctly, and I this is how Ifeel as well is you know,
there's a mindset that you haveto have the of service when
you're doing it. And I know, asI'm leading up to the same
thing, it's whatever my pot youknow, I've had several, it's

(19:48):
always that mindset of how canI, I always say to my two best
friends or my guests in myaudience, so when I show up, I
want to serve both, you know,I'm acting on behalf of the
audience as the host, but yet myguest is my guests. So if I had
a guest over to my home, I wouldwant them to feel comfortable. I
wouldn't, you know, if there'san agenda, I want them to know

(20:11):
it upfront, you know, and so, ifI'm hearing you correctly, you
know, sometimes I have someoneto my home, because I want to
buy their house, you know, Imean, there's just, there's an
agenda, and it's okay. But ifwe, if they communists, like I
want to take from you, andthat's the mindset that we're
in, that's terrible. And, youknow, it's just a terrible

(20:31):
thing. But I almost I justalmost, I hear this a lot with
hosts to where I feel like, it'sokay to say, you know, I would
love to work with people. Infact, I always feel like when I
have someone on my show now, youknow, I mean, you're coming on
here, you've got a whole systemset up, I'm kind of going, I
mean, we may, we may worktogether, we may not. And every
time I have a guest on, I feellike, if I don't actually like

(20:54):
them enough to work with them,they shouldn't be on my show.
You know, and sometimes thatmeans a collaboration, sometimes
it means nothing. For fouryears, you know, I mean, the
ultimately, I love what yousaid, it's like, you want to
come with the hardest service.But yet, when you you have to
something, you have to getsomething out of podcasting, or

(21:15):
I just don't believe it'ssustainable. I don't believe
that. You can keep going with apodcast for as long as you have,
without some kind of pay, youknow, like, where you're like, I
feel like this is totally worthit. Because we're busy, like
you're running a company, you'rehelping all these people. Am I
like way off base, or what

Henriette Danel (21:34):
I answered on the head. I mean, the purpose of
the goal is obviously, you know,either to gain visibility and to
get clients from it. That is thepurpose. That is the goal. And
that's why everybody else isdoing a podcast. So it's kind of
obvious in a way. But the thingis, is I had to train myself
with my mindset going everyepisode I do. It's not about

(21:56):
like, how many clients am Igoing to get from this episode?
How many clients? Can I sign up?You know, if I really push this,
how many clients can I sign up?Because that's kind of the wrong
energy. And people feel that. Sothat's why also on the podcast
episodes, I didn't sell, I don'tsell my services, I invite
people to either come to aworkshop, a free workshop, or

(22:18):
something that I'm doing that isof no obligation. Because for
me, it's always about the energyif I show up with the right
energy, and I think that's why Ienjoy the podcast so much, and
why other people enjoy itequally. Because the energy is
right. And so yes, the goal isdefinitely to get clients from
it, whether it's now whetherit's in five years time in 10

(22:38):
years time, that is absolutelyokay. It's a long term thing.
But my energy has to be right. Iwanted to be consistent
throughout the podcast, soyou've nailed it on on the dot.

Tiffany Youngren (22:49):
Okay, well awesome and I think too, and I,
on one hand, I always feel likeI want to empower hosts, like
it's okay. But, you know, again,that whole idea that, you know,
people can see behind, you know,if you have an ulterior motive,
or you have an agenda that ismisaligned with you know, it's

(23:11):
not good content, and it's not,you know, being a good host. So,
I love it.

Henriette Danel (23:16):
people feel it. If there's ulterior motives to
people feel it, they go like,Oh, hold on a minute, what is
this got on going on here? Andthat's immediately it's putting
people off as well. And youdon't want to create that with
the audience. You want theaudience to keep coming back.

Tiffany Youngren (23:31):
Absolutely. Well, let me ask you to what do
you think, are one or twodifferent things that you would
attribute most of your listenersto like, what's working right
now to attract listeners? I'veheard consistency, and I think
consistency is like magic. Youknow, if you just keep doing it,
you know, even if you're gettingfive people here and 10 people

(23:54):
there and 100 people the nextday, you're it's gonna pay off
and you're growing the rightaudience. But would you say
besides consistency, what elsewould you attribute your
listenership attraction to?

Henriette Danel (24:07):
Um, my Yes. So apart from consistency, I think,
you know, the other thing Isaid, is making sure that I've
got the right content. And so Imentioned that earlier. So I
always talk about the three C's.The first one is clarity. If you
have clarity about what it isthat you are offering, the

(24:27):
audience, everything is going tofall in place, which can lead
you to commitment, which is thesecond C. Once you know what it
is that you offering, you'regoing to be a lot more
committed, but equally, youraudience are going to be a lot
more committed, coming back timeand time again. And that leads
to consistency. With yourclarity and commitment in place.
Consistency is going to be somuch easier, you're going to
show up more. If you show upmore, your audience will come

(24:50):
back for more. So I always go bythe three C's when it comes to
my podcast. I've got to be clearon what it is that I'm offering.
I've got to be committed toshowing up. And then with that
my consistency will followthrough. So for me, if I put
those three C's together, Ithink that's just the foundation
of how I roll with the podcastbasically.

Tiffany Youngren (25:12):
that makes total sense. Well, and even if
we have all three of thosethings, right, which I think
that's spot on, becauseregardless of how people find
you, them staying is haseverything to do with what you
just said. Yeah, how? So if youhave that, that clear, that

(25:33):
clear message, it's, you'recommitted to doing it and you're
consistent. Where are youputting it that you would say,
is getting the most traction?

Henriette Danel (25:46):
Are you talking about a platform in particular?

Tiffany Youngren (25:48):
Yeah, or a strategy? Or, you know, if you
have, because I know you, you'vementioned content, you know,
repurposing the content andthings like that. But again,
people can get overwhelmed. And,you know, I know you know, your
audience really well. So I'massuming you have like specific

(26:08):
platforms that they're typicallyon. Because if you just went and
tried to do everything, maybethat doesn't work, maybe that's
exactly what you did. And thatdid work, because you were
consistent. And you weresystematic. So I'm wondering,
what was the because you couldbe the best kept secret, but
still have clarity. You knowwhat I mean? So it's like, how
did you get found?

Henriette Danel (26:29):
Yes. So for me, in particular, the one thing
that I knew off the back wasthat I had to have content on my
website. So my website, for mewas the most important thing,
because that is like a businesscard, you would hand over to
somebody when you network. Butthe content needed to be on my
platform. So every singleepisode is on my website. And

(26:50):
then through the RSS feed, Iwent and thought, Okay, well,
you know, let's, let's do this,it's gonna go out on iTunes.
Number one, that's where themost podcasts are. Then I
started growing from there,because I had people actually
emailing me or even just havingconversations with people
saying, oh, but are you onSpotify? Are you on Google stick
on Google podcasts and Stitcher.And I thought, Ah, okay, I need

(27:13):
to grow that. So I've put theRSS feed into all those
platforms sign up having anaccount with them. So I know now
that every episode I publish onmy website, the RSS feed will
pick that up on those platforms,doing the work for me, and
making those episodes available.So that was the one thing. The
other thing I also did isbecause I do the interviews on

(27:35):
Zoom, I recorded this video, soI distributed the video to the
YouTube channel. So again, thereis another strategy where
obviously people can watch thevideo. And I think a lot more
people enjoy the video becausethey actually get to see the
conversation happening. And thewhole strategy behind the
podcasts for me is to build theaudience to come to my website.

(27:58):
There, I have a lead magnet atthe top of the website whereby
people sign up to my email list,through my email list, I then
obviously communicate with them,talk to them, you know, whenever
there's a new podcast episodecoming out, I talk to them
through that. And from there, Iinvite them to a workshop. If
they're interested, they'll joinme for the workshop. And from

(28:19):
the workshop, I invite them tohave a one on one session with
me. And then through the one onone session. Either they sign up
as a client, or they're notready yet. So that has been my
strategy in order to get clientsat the end of the day, using the
podcast as kind of like afunnel, almost, if you want to
say that beginning funnel, butto start establishing a

(28:40):
relationship very early on withthem. So I kind of hope that
answers your question.

Tiffany Youngren (28:45):
Oh, absolutely. Absolutely. Anyone
who listens to the show, too, isgoing to be like you just said
all the right trigger words justnow things that normally I'm
all. I mean, usually at the endof this, I'm like, okay, so get
a blog, you know, because Iagree with you, the website is
the number one thing and havingcontrol over it is super
important. Every page on yourwebsites like an employee, if it

(29:08):
doesn't have a goal and a way todo it, way to accomplish it,
you're missing out and you'vejust completely nailed all of
those. So very, very, thank you.That makes me so happy. It
always makes my job. Like Ialways say like, the good thing
is, is everybody gets to hearnew things, because then I'll be
like, oh, and it also means thatthe things that I'll recommend

(29:29):
later are going to be simplerbecause usually starting a blog
is like oh my gosh, please don'tmake me start a blog. Sometimes
I don't sometimes that's not mynumber one thing because there's
another thing that is alwaysright behind it, or actually
it's usually ahead of it is anaudience promise, which you're
really clear about as well. Soif someone listens to your show,

(29:50):
it's really clear from thebeginning what it is that they
can expect from your show whatit is the transformation they
can expect. I feel you're reallyclear about so so Good job. And
yes, it makes my job a littlebit harder. But I always get
more excited because then I havelike different things we could
talk about. Oh, God, so yay,that's awesome. So very, very

(30:11):
cool. Um, and then, okay, sojust to, I just want to end, as
you could tell, I'm like takingnotes and things like that. So,
the website, the RSS feed goesto all the places, your website
works as a funnel. And then doyou. So as far as your social

(30:34):
media strategy, can you justtell me a little bit about that?

Henriette Danel (30:38):
Yes, so my social media, I always talk
about not being on all theplatforms, because that, again,
is overwhelming. So for me, inparticular, I show up on
Instagram, and LinkedIn, and Imentioned Pinterest. So what
I've done is, every time there'sa podcast episode going out, I
make sure that the podcastepisode is also publicized on

(31:00):
social media. So on LinkedIn,there's an article going out
about it. And I always tag theperson in who has done the
episode with me. And then Ishare it with my connections on
LinkedIn. Then equally, I alsoshare it on Instagram, share it
through them, make sure that theperson is tagged in. And then

(31:21):
again, through Instagram,obviously use the link tree in
order to get people to come backto the website where they can
watch the video or listen to theaudio. And then the same with
LinkedIn, there's always a link,getting people to come back to
the website where they can watchthat particular podcast. Now
with Pinterest, obviously,that's a completely different
ballgame. But for those ofpeople who are podcasters, if

(31:43):
they haven't tapped intoPinterest, yet, it is one of the
most amazing tools to use.Because obviously Pinterest is
not a social media platform. Itworks on SEO search engine
optimization, said works on thesame principle like Google does,
but just with visuals. So I'veinvested in a fantastic
Pinterest VA who's helping meout. So every time a podcast

(32:03):
episode goes out, she then goesand create a whole bunch of pins
for it. And then obviously, thatfeeds the traffic coming back to
their podcast episode on mywebsite. So I know my biggest
referral for people coming to mywebsite coming to my podcast
episodes is via Pinterest, so Ialways monitor that as well. So
on a social media front, I justgo and talk to everybody about

(32:26):
it. And I share it amongstpeople, but I don't overwhelm
myself by being on all theplatforms. I just share it on
Instagram, and on LinkedIn,because that's where my audience
are all my clients are reallyactually hanging out.

Tiffany Youngren (32:39):
I love it. I've never heard that about
Pinterest. I've heard I've heardhow effective it is. But I think
that that's gold, what you justshared about having an assistant
who is a Pinterest Marketer, andhaving that person in charge,
and they just take it and thefact that it's your biggest

(33:00):
referrer No, I'm like, That isbrilliant. So I think I love
that I I'm kind of blew my mindjust now. So you know, it's
funny, I used to every podcastexcept for the Hot Seat series.
I stopped doing this in the hotseat series. But I've always at
the end asked, What's yourfavorite restaurant? And what do

(33:20):
you order because I love food. Ilove cooking. I love
restaurants. And I love talkingabout food like SEO spreadsheets
and food. Like those are mythree favorite things. And so,
I'm podcasting Of course. So,um, so that was my thing is at
first I started a whole Yelplike a, you know, one of those

(33:42):
favorites lists. And so everytime someone would share their
favorite restaurant, I would putit on there. I get so much
traffic, they shut it, they shutme they called me like I got a
call from Yelp. And they'relike, why are you getting so
much traffic? And I'm like, Ah,because I did this thing. Like,
isn't it a great idea? They'relike, Yeah, but you're flagged,
okay, whatever. So I was likeyelps done. I was like that's

(34:04):
over that was, you know, timepoorly spent. But Pinterest, I
thought, Oh, that'd be soawesome to have, like a picture
of that dish or something. But Ithink so when you're stressed. I
just have to ask anotherquestion about this just because
out of sheer curiosity so whenyou see the things that she
posts is it typically like whatdoes she do for pins? Does she

(34:26):
is it like, here's a picturebecause with marketing is so
hard, right? We're like, how dowe have a creative board?
Because here's a logo. I likethis logo like is it? Is it like
screenshots? Is it quotes? No,how she

Unknown (34:40):
Yeah, so basically, obviously, I've got my brand

Henriette Danel (34:40):
So unless you're obsessed with food, and
colors, my brand identity, thefonts, all of those things. So I
have my brand very wellestablished. With that. Then I
guided her in the beginning andsaid Here are some of the pIns
I've already created. Createsomething similar, but play with
it, you know, be creative withit. So she already He has like a

(35:00):
template, a guideline of what itis that she needed to do to
create some templates and somepens. And then she followed that
template and just startedcreating your own ones. And then
what she does is while she looksat the analytics and kind of
look what is doing well, now,here's the thing, it's not
always about the colors. And thepictures is also to do with the
title. So if you have a veryattracting title, if you're

(35:24):
asking a great question, andpeople going, Oh, my gosh, I
want to know the answer to that,they click on the pen, they get
immediately taken to yourwebsite, where they then can
find the answer in the form ofyour podcast. And so it's just
about giving a VA the guidanceor for yourself, make sure that
your brand is brought in. Andequally and make sure that your

(35:44):
business is signed up onPinterest. And it's not a
personal account. If you have apersonal account. Oh my gosh,
keep that as separate and openup a business account. You can't
have recipes, you can't haveyour favorite traveling. You
can't have garden ideas inside abusiness account. It doesn't
quite work, it's going toattract the wrong audience. But

(36:05):
equally, yeah, it kind of makesyour account all over the place.
And people can't see thedirection of who you on what
you're doing. So my suggestionis when you do use Pinterest,
make sure it is a businessaccount, and make sure that
everything in there is businessrelated, not recipes, not
personal stuff, not kiddiestuff, keep it separate, it
makes a huge difference.

(36:29):
always talk about it on yourpodcast, maybe you could get
away with it. It was so funny, Ihad a podcast called Chat and
grow, we talk to like marketingpeople and things. And one of
the things somebody had askedme, Do you, it's it's dumb to
have a whole thing about dogs orsomething like that use you
know, you shouldn't be just foryour business, you shouldn't

(36:51):
have stuff about dogs. And Ialways say like if you there's
some and I'm from real estateoriginally. So that's where I
learned all my marketing. And wewere always taught connect with
people who have similarinterests with you, you know, if
you like fishing post aboutfishing, if you like dogs post
about dogs. And so while we'resaying like, don't get all over
the place, it should look likewhen they're online, on your

(37:15):
social, it should look. And thenthey go to your podcast, or they
go to your website, you shouldall feel like the same person.
So if you never talk about yourdog, you shouldn't just suddenly
bring it up on Pinterest, butyou'd never talk it out. Because
there is there's a disconnect,and then that creates more
confusion. And a confused mindsays no. And so therefore you

(37:37):
shouldn't, you know, bring itin, unless it's what lets you
obsess about it and talk aboutit all the time.
There's nothing there's nothingwrong with that at all. People
want the personality, they wantthe connection, they want to see
what's the relation between us.So I talk about my dog all the
time in business, there'snothing wrong with that. And I
talk about my dog on thepodcast, I talk about my dog on

(37:58):
social everywhere. Thedifference is, is I don't make
that the highlight on Pinterest.Pinterest is business focus,
because Pinterest work on SEOsearch engine optimization. So
the keywords, the long termkeywords that you're using,
needs to relate to that topic ofwhere you're diverting people to
coming from. So if people areclicking on that pen, they want

(38:20):
to see that you're not going totalk about dogs, they want to
see that you're going to talkabout marketing, you're going to
talk about business growth, orwhatever the topic is. And
because that's why they click onit, they forgot to interest in
it. But if you are a dog owner,and if you're running a dog or a
petting zoo, or something likethat, then by all means talk
about dogs. But make sure thatwhatever the focus is of your

(38:42):
business that is at theforefront on Pinterest, and
because like I said Pinterest isnot a social platform. It is a
business platform, so to speak,working on on SEO search engine
optimization optimization,exactly like Google that. So if
you click in the search bar onGoogle, how do I create an email
list as an example? Obviously,you're gonna get a whole bunch

(39:05):
of articles on Google. And ifyou do the same on Pinterest,
how do we are creating an emaillist, you're gonna get a whole
bunch of pins, visuals, and thenthe best ranking pens that gets
the most traffic that has thebest ranking keywords. They're
the ones who will show first. Sovisually, then people then look
at this going, Okay, this is thetopic I'm searching for,

(39:26):
visually what is attractive forme. And that's how people
visually sometimes make adecision. Look at the person who
then spent posted that or penthe pen, and then decide do I
click on it to go to ourwebsite? See, she's an expert.
She's got all this and that'swhere people get dragged in. So
Google is very much words textcontent, where Pinterest is

(39:50):
visual, and we know with visual,people get a lot more attracted
to visual perceptions and visualcontent.

Tiffany Youngren (39:57):
100% I love that I'm totally obsessed with
that I'm definitely going to belooking into that this week. So
very cool. I appreciate yousharing more about. That's so
great. And then back just alittle bit more about social
media, and then we'll kind ofmove into the next segment. Have
you? Are you in groups on socialmedia where you kind of interact

(40:18):
with people? And you're able toanswer questions with specific
episodes or anything like that?Have you used groups at all to
support your marketing?

Henriette Danel (40:27):
Yes. So what I do is I do a lot of
collaborations, I lovecollaborations, you know, I
always talk about why you shouldcollaborate and not compete. I
do a lot of collaborations withother female entrepreneurs. And
then on social media, what do wedo is we actually I've got
something coming up in the nextcouple of weeks, where we're
going to do Instagram lives asan example. So we get together

(40:48):
and we speak about a specifictopic. And we talk about that we
share that amongst our audiencesand say, Hey, this time, this
day, we're going to do a topic,we're going to do an Instagram
Live. And then people come andwe talk about it life. And then
obviously, we can repurpose thatcontent back into other social
media platforms. And last year,a dear friend of mine, she's a

(41:08):
mindset coach, we had this wholeprogram for about, oh, my gosh,
I think we ran it for about six,seven months. This was literally
during the COVID session wherewe did Facebook Lives. And we
just did, I think it was aboutthree Facebook Lives a week, for
six, seven months, it waskilling us, I promise you, it
was a lot of hard work. But thevisibility that came from that

(41:31):
was phenomenal. People werecontacting us people were
approaching us signing up to ouremail lists. And so there is
always ways to grow on socialmedia. If you're doing it on
your own, it's gonna be a lotharder. My suggestion is
collaborate with other people,create a little program
together, create a littlefeature together, you know, a

(41:52):
campaign, whatever it is youwant to do. But once you start
collaborating with people,number one, it makes it so much
easier to show up to commit,because let's face it, if you
say you're going to be there,you're going to show up. And the
second thing is, is you become alot more consistent. Again, the
visibility will come from thatconsistency.

Tiffany Youngren (42:10):
I think that's a great idea. I love the idea of
collaborating, a lot of timeswe'll go out and try to do it on
our own. And, you know, I knowI've been experimenting with
fireside app, the new firesideapp. And that's the same thing.
I'm like, I won't do a show. IfI don't know, I've got four or
five people who are going tocome in there with me do it.

(42:31):
Because, you know, number onethat just the synergy of doing
it makes it first of all fun. Ialways say like, if it feels
like a social hour, then I'llI'll do it, you know. And so it
kind of turns into somethinglike that. So I think but also
you're sharing audiences you'resharing, you know, that momentum
is building. So I think thatthat's really good advice. And

(42:54):
then mindset wise, for me, maybeI just rely on my friends too
much. I don't know. But I alwaysfeel like and I heard it
mentioned on one of your showswhere you were talking about
turning off the eyeball to seehow many people were coming on
and off of a live Facebook. AndI was like that is really it.

(43:15):
Because you do your you know,when you're on a show like that,
number one, your constant,you're thinking about what was
being said, you're trying toprocess it, remember it while
you're trying to have somethingto say so you're contributing,
but yet you're also managing howthe program's progressing. And
the last thing you need arepeople, you know, like numbers

(43:36):
going up and down. And, and butI also think that when you're
collaborating, it adds a dynamicthat you're like, for myself
anyway, I'm kind of like, Idon't care who's in and out,
because my friends are here, youknow. And so I think so just a
mindset wise, I think it helpsso much, as well as all the

(43:56):
obvious, you know, you'll growfaster kind of situation. So I
think that that's good advice.So where do you see your podcast
going in the next five years?

Henriette Danel (44:08):
Oh, I love that question. Definitely growth and
audience and don't ask menumbers, because I can't tell
you. Okay. No, definitely growthan audience. And, yeah, I mean,
I would like to get to a pointwhere it gets like, in the top
10 ranking on iTunes orsomething like that, or top 20

(44:31):
or top 50 Or a top something, Iwould like to get it to a point
where it's rated one of the topsomethings whatever that might
be. Because I think it's a niceaccolade to have as well saying
that this podcast has beenrunning for so many years. It's
got an audience, it is growing.It is consistent. The quality is
good for people who can resonatewith it. So yeah, I think in the

(44:53):
next five years, if I can haveone of those saying, Well, my
podcast is rated, you know, thetop 50 or the top 100 or even
better the top 10? I would bethrilled to bet. So that is
something that I definitely wantto work on.

Tiffany Youngren (45:07):
I love it. So just kind of honing in on the
ranking, because that'smeasurable. I love that. What is
standing between what do youbelieve is standing between you
where you're at right now andbeing ranked, let's say,

Henriette Danel (45:22):
yeah, so I think what it is, I find that
the strategy I have at themoment to grow has taken me to
where I am now. But I need tofocus on a new strategy, because
otherwise I'm feeling I'mplateauing a little bit at the
moment, things are juststagnating. So I need to find a
new strategy. And I need to knowwhat is the new step, the new
growth, the new, I don't know,whatever you want to call it.

(45:45):
Because obviously, you know,it's like anything in life, you
get to a point, and you learnedwhat you had to learn. But that
that's it. So you've got to takeon the next step. And the next
step. So I feel like with thewith the podcast, you know, 130
episodes down, it's great. Theaudience is growing slowly. But
what is the next step? What isthe next thing that I need to
do? So I think this is where Iam a little bit with it at the

(46:08):
moment. And I'm so glad youasked that question, because I
was thinking about thisactually, last week. It's like,
okay, new year coming up, newfocus. But what about the
podcast? Yeah, that kind of areawas still with a bit of a
question mark above it.

Tiffany Youngren (46:23):
Yeah, I love it. Well, good. Well, and it's a
good time of year to be thinkingabout these things as well. So
is there anything else aboutyour who, what or why or
anything else about your showthat maybe I didn't ask about or
that you'd like to share? Now,that would help me before we
transition to the like, here'smy take on on what's happening,

(46:43):
although the discussion willcontinue, so it's not one sided
when we transition? But is thereanything else that you'd like to
add?

Henriette Danel (46:49):
Um, no, not at the moment. I mean, I am doing a
little bit of work withobviously, with the new
strategy, or whatever it is thatI need to do in the new year
starting. And so I am doing alittle bit of rebranding. So
I've got a graphic designer whois helping me we're doing a bit
of rebranding on the podcast. Sonew logo, new look for it a
little bit to freshen it up. SoI'm quite looking forward to

(47:10):
that. So that will launch in thenew year. But you know, there's
only so much a brand will do,there's going to be a strategy
behind it as well. So I findthat that's where I need to kind
of focus a little bit more aswell, but at least I've made a
start with a new rebranding.

Tiffany Youngren (47:25):
Yeah. Okay. Um, so I'm just curious, what,
what, how, what does that meanto you to do a rebrand and what
are you hoping to? Like, for me?Sometimes I'll do it because I'm
bored. I'm just tired of lookingat the same old stuff. It's
like, super selfish. And thenI've had I've literally had, I

(47:46):
had this one guy on my show, andhe was crushing. I was like,
What are you doing on my show?Like, you're teaching me all
these things about, you know,everything. He actually came on
saying he wanted to talk abouthe wanted to learn more about
how to monetize his show. AndI'm like, you just gave us a
masterclass on monetizing yourshow. But so but but and he even

(48:06):
said was like, the brand mattersvery little, because it's the
content that people are comingfor. So can you just tell me a
little bit about your, what youhope to get from a rebrand? And
a little bit more about that?

Henriette Danel (48:22):
Yeah. So rebrand, obviously, is about the
look and the feel of it. So thelogo was changing. And you know,
the, the kind of images that I'musing is changing. So visually,
those kinds of things arechanging, but also want to
change a little bit of theformat. So I'm looking at a new
format as to how to interviewguests on the podcast. So I want
to change that as well, a littlebit because I feel the format is

(48:45):
stagnated a little bit. It'sokay, but it needs something
fresh. And I want to make surethat the listeners get new
curiosity, get a newinvigoration going, Oh, my God,
this is new. I haven't heardthis before. So I want to kind
of change that a little bit aswell as to how I have the
interviews, and the kind of likethe format that I'm using. So

(49:06):
I'm starting off with that,which is basically what I feel
it's a good rebrand. But like Isaid, the strategy is still the
big thing that I'm working onthat still the question mark,
because everything is going toflow and linked together at the
end of the day.

Tiffany Youngren (49:20):
Awesome. I love it. Okay, well, if it's
okay with you, I would like tomove into the next. So do I have
your permission to kind of sharemy take on things? Cool.
Awesome. So before you agreed tocome on the show, I promised you
two things. One is that I wouldbe prepared. And two is that I'd
give you one actionable step toget you results in 30 days. So

(49:42):
we'll move into that but beforeI do, I also want to share my
four P's because everyone'sgonna have three or four P's
that they talk about, or C's,but my earpiece, and usually I
would say that I should do atally of all my guests, and I
would say that we're probably at90% apiece. So I was really
excited when you had your C's.So good job. So anyway, I have

(50:05):
four P's to preeminence. Andnumber one is to know your
purpose, which was why we talkedabout your why why at the end, I
think it's super important. Andwe talked about the reasons I
mean, our why is it just goingto keep the consistent, it's
going to keep your three C's. Soknow your people really dial in
on your audience messaging, oroptimize the promotion of your

(50:27):
show, so that you're not thebest kept secret, and also to
earn proceeds or profit so thatyou can pay for help. So I feel
like you're just doing all thosethings really amazingly, I
always say that before I moveinto the next step for the
audience, for you. So you knowmy framework, but also for
myself, just so I keep the mainthing, main thing, so. So here

(50:49):
we go. What we're going to talkabout, I want to go through some
things that I see that you'rereally strong at, they won't be
all of them, but they're goingto be the things that really
stand out a lot, then I'll talkabout some areas of opportunity
in, they're not going to belike, Oh, this is a priority.
But sometimes by sharing those,it kind of, I feel like it opens
us up a little bit. It alsohelps me because I can get a

(51:11):
sense of your response. And likewhat feels easy, what feels
hard. And because again, at theend, the third thing I'm going
to share is like that one thingthat I feel I'm confident would
get you results, quicklyleveraging what you're already
doing well, and by talking aboutareas of opportunity, it helps
me it gives me even more inputas to what would be the easiest

(51:35):
path. While still a lot of timelike I want. I feel like
sometimes we get these greatideas, but then we don't do
them. And I feel like if it'stoo hard, then you know, I want
the thing that I know, I'mconfident you'll do that you'll
get results. So so let's getstarted. So things that I see
that you're really strong at,obviously consistency. So 100%,

(51:59):
like I said, it's I feel likeit's magic. If you just do it,
it opens up results. And I thinkthat that's really I think
you've enjoyed that you'veexperienced it and appreciate
that. I also love that you watchyour analytics holistically, you
don't just come on and say Oh, Ilooked at downloads the end, you
know, you're looking at your webanalytics, you're looking at

(52:22):
your social media responses.This whole Pinterest thing just
blew my mind. So so there'sthat. And also, you embed your
YouTube into your blog, which isawesome, because it's like
Google, which owns the world.And it's their media. So as you
know, it helps with SEO so much.Have you and I guess I should

(52:47):
have asked them to but do youwatch those analytics as well?
I'm assuming that you do, sinceyou're so holistic about your,
your numbers, but yes,

Henriette Danel (52:56):
yes, yes, a month I sit down download, you
know, get a whole like spreadthat it's not a spreadsheet, but
um, when you go on GoogleAnalytics, you can literally
look at the analytics, take somescreenshots of it. And then I
just print it out. And I justlook at the figures and see what
works and what doesn't work. SoGoogle Analytics is amazing,
really, especially you know, ifyour website is connected to it,
that's where you're going to getthe most information.

Tiffany Youngren (53:18):
I love it, I love it. Well, I love that you
do that, I feel like more, ifmore people did that, they would
see really, they would get somuch more information. And as
you said, you're able to usethat improve the content
topically so that you're able toget more, you know, get more
views. It's just It's basic SEOis like take what's already

(53:38):
working, and do more of that.Knows, so good job. And then
your brand I think is beautiful,it's cohesive, when I went to
your website, or if I go to yourpodcast at all, I feel like I'm
at the same place. So I thinkthat that's really fun. And
honestly listening to your showit just all cohesive, like, your
brand is really pretty than Ilistened to your show is like

(54:01):
really lovely, you know, so Ijust feel like it's just all
fits really well together. Ialso really liked that you're
consistently interview, youknow, strong, entrepreneurial
women who have a point of view.So I appreciate that really
well. So it's easy to know, yourtribe, you know, someone goes
they're like, Okay, I exactlyknow who you're like, I know

(54:24):
you're talking to me, you know,kind of a thing. So So I think
that that's really good becausepeople want to belong, and if
they don't know who you are,they can't get that sense of
belonging. So I think thatthat's fantastic. Also, when I
pulled your website up on myphone, right at the top, it was
your your call to action, whichmade me really happy because by

(54:48):
the time someone's going to yourwebsite, they're like, Okay, I
trust you enough to throw stuffat me, you know, and as a
podcaster you're really in aposition for people Well to know
like and trust you, and sothey're, they're going to want a
next step. And so it's like yougive that to them, you're like,
Hey, I'm confident in knowingthat by the time you're here,

(55:11):
you probably want more. And thisis this is more. So I love it. I
just think that that's a greatcombination. So, so any thoughts
or anything about that? So thoseare the that's my list of
things.

Henriette Danel (55:28):
Right now talking about celebrating, I
think of it as celebrate often.I feel I feel like I'm doing all
the right stuff. No, I reallyappreciate it. And it's, you
know, what, in in a in anutshell. As, as business
owners, we know that we're doingthings, but we don't always know
if we're doing them, right. Yes,here and there. We know that
we're doing certain things,right, because we can see that

(55:48):
it's working. But it's nice tohave another perspective on it
as well. It's like, well done,you're doing this and this and
this. Like you so much. Everynow and then. Because you know,
as a coach, you tell everybodyelse, like you're doing the
right thing, you're doing theright thing, but we never
reflected back on ourselves. Sono, but you know, it's it's
great to hear and thank you somuch for the compliments. And,

(56:10):
and just hearing you say itmakes me realize, yeah, just go
and amplify that, you know,boost that up. But I'm sure
you've got a couple of otherthings as well, which needs to
work on. So I'm very intrigued.I always do good, good
constructive criticism.

Tiffany Youngren (56:27):
I do. And I and I use your areas of
opportunity. So because you'redoing so many things, well, as
you know, I mean, you canliterally listen to the best
podcasts in the world and stillfind ways that they can optimize
what they're doing. So thisisn't like, if you don't do any
of them, you're still going tohave a great show. So, but I did

(56:48):
see some areas that I feel likeif you were to tweak it, you
probably see better results. Andso I'm just going to, we'll just
go right into it. So I'm alreadyI'm making notes. And since you
already subscribed to that wholeidea of don't cook every recipe
in your kitchen on the same day,then we're gonna keep that in

(57:08):
mind with this. And then we'lltalk about the one thing,
usually I have like one or two.But the thing that I think would
really get you the most results.Some of these that I'm going to
say are so easy that you're melike, done. I already have an
email to my assistant, they'regoing to fix it right now. So
okay, so number one super easy,at least the episode that I

(57:29):
listened to. And I'm assumingyou have somebody do your audio
editing, is that correct? Likesomething you send it and then
they do it. So this is, butthere's a trailing 32nd space at
the end. So ah, unless it'suntested, intentional tensional
there's 30 seconds at the end ofthe one that I didn't listen to
the end of every single episodethat I was studying. But I do

(57:52):
know that the one that I triedto listen to one all the way
through and that did happen. Sothere's that. And then thank
you. You're welcome. And I loveit when it's usually somebody
else's fault. So I feel likeokay, that's an easy one.
Because, you know, I had I had

Henriette Danel (58:06):
it's a good point because I just started
using a podcast VA who's helpingme do the editing. So we've been
working together for about, ohgosh, three months now before I
used to do all my own editing.So for me it's very constructive
because I can still go back toand say can we just do a couple
of things there's a couple ofthings I picked up already that
I mentioned to but no it's goodto hear these things because

(58:29):
then it would make her alsoresonate and go oh yeah remember
that for the future rememberthat for the future? So

Tiffany Youngren (58:35):
well and even like I use auphonic I love
auphonic I think it's like,God's gift to podcasters it
levels everything sobeautifully. My son is a mix,
like he's a he masters music.And when I show he used to do
our podcasts like he wouldprocess the podcast, it took

(58:55):
forever and so I was like, Ijust know, like, you do a great
job but do music because this isjust a podcast like I don't need
I'm not gonna win a Grammy. It'sjust, I just needed to you know,
sound good. And so I startedusing auphonic and I showed it
to him and it's AI mastering andso he's just like, Dude, I can't
even do that. I think I mightuse that, you know, so So, but

(59:18):
with that, they have a thingwhere you adjust how much you
can overlap or you can time itout differently. And I had mine
wrongs your set wrong for awhile and so sometimes things
like that. It's just I just knowthat that's an easy fix either
way, and it's an easy mistake tomake too. So. So there's that.

(59:39):
And then also one thing that isa little more like this is it'll
have a lot of impact is reallylooking at your intro. I love
that it's professional. I lovewhat you say you have that
really chill, you know,unassuming, here's how you could
change your life and I love it.It just fast, it's long. And I

(01:00:02):
don't get to I don't get tolisten to the show yet. And so
it's kind of like, when we startevery episode that sounds the
same, it's hard for somebodynew. So while you're driving all
this traffic to your, to yourshow that 30 seconds is the most
valuable real estate of yourentire show. And so grabbing

(01:00:22):
their attention, you'll notice,notice a lot of shows have like,
we do this too, but like it's acold open, so you grab, like,
some brilliant part of themiddle of it, that's like 10 to
20 seconds, and throw it rightat the beginning. So as soon as
someone comes in there, like,it's not that you have to do
that. But that's one, that's oneway of doing it. You know, maybe

(01:00:43):
I like to that. I think thatthere's like a spot right after
your intro that you kind of talkabout, like, here are the points
that we're going to cover andstuff like that. I would just
play around with, it just allkind of sounds the same? And,
you know, so it's

Henriette Danel (01:01:00):
it's a good point actually, so it's like,
other podcasters do it. So yeah,

Tiffany Youngren (01:01:05):
and there's no, like your intro into your
other intro where you're like,hey, this is what you're gonna
hear. It's like, it's yourvoice. There's music for part of
it, and which is good. But itall really sounds the same. So I
almost can't tell like what'shappening. And so I just think
that just kind of look at thewhole thing and just be like

(01:01:27):
that whole, like probably it'slike two and a half minutes. I'm
I was kind of looking at thetime for the first one I was
listening to. And it was liketwo and a half minutes before it
was like, oh, okay, here's theinterview kind of thing. So just
grabbing the attention a littlebit. Yes. Also the music, like
the intro. Sound Quality. Idon't know if that's one thing

(01:01:49):
that you're working on, but itwas really scratchy on when I
listened to it.

Henriette Danel (01:01:52):
It is I've picked up on that when I spoke
to the VA because the quality Ihad before I used a different
program. And she's using and wepicked up on that, actually,
literally last week. So goingback to the audio episodes, and
we've sorted them out. So that Ipicked up on because audio is
very important.

Tiffany Youngren (01:02:12):
Exactly, especially in podcasts.

Henriette Danel (01:02:15):
Oh, yeah. Yeah. Oh, no, definitely.

Tiffany Youngren (01:02:19):
And then one thing too is your exit call to
action. I liked that. You know,I'm always thinking about and I
love talking to you about this,because I feel like you get this
is the user experience, the ideathat someone's going to go
somewhere else and do somethingis huge. Like it's one unlikely.

(01:02:41):
And to don't even want them tolisten to your next episode. So
I would just make the call toaction on the I love that you
have one not everybody has one Idid an interview yesterday was
like, just do it because someonejust listened and it's over.
They might be sad. Like, if theylistened to the whole thing. You
trapped like you're they'rethere, they can't leave. And so

(01:03:03):
take advantage of that. Even ifthere's just four people who
listen all the way through, andthey're like, Wow, it's over,
you know, think about what'sgoing to happen next and think
about what you want them to donext, if you want them to go to
your website and say, you know,leave them, you know, send me a
message like, where do they goto do that? You know, like, I

(01:03:23):
kind of felt like I don't evenknow, like, what does that mean?
Say, you know, and but you'relike, hey, I get comments all
the time. So I'm like, Okay,well, maybe it works. But you
might get more. If for peoplelike me who's like, you've just
told me all this brilliantstuff. Just tell me how I go.
You know. So that's just my twocents on that. Also on the on

(01:03:43):
the description, and it just youknow, this is all super nitpicky
stuff. So usually I give peoplelike these big heavy things, but
you're just getting all theselike little nitpicky as you do

Henriette Danel (01:03:52):
right? It's gonna do next year.

Tiffany Youngren (01:03:56):
So in the description, there's like this
dots in brackets. Like if youwere to go to a website, and
it's like, see more, but youcan't click it or see more, if
you go to the description on theiTunes anyway, I didn't check
Spotify, but it's literally thebrackets dot dot, dot, but no
link and so it cuts the sentenceoff. So I don't know what's

(01:04:19):
happening there. But I wouldjust check in see what's what
would happen. And I checked minebecause we do a really long
description. And so I thought,well, maybe Apple changed what
they're doing. But ourdescriptions still super long.
So I would just go take a lookat thank you why that's
happening. And then oh, okay,this has to do with your

(01:04:40):
website. So I got so excitedabout your Pinterest. So and
when I do these, I always havethe website open too. So I could
refer back and sometimes I'veextra questions about the
website because there's it's soimportant to me, but I didn't
see a link to Pinterest. Is thatintentional or Hey, I would just
make it more prominent, likebecause your Pinterest is

(01:05:03):
developed. And so if somebodylikes Pinterest, then you know

Henriette Danel (01:05:09):
I think I should be at the bottom because
maybe
I think at the bottom, I haveall my links there Facebook,
Instagram, Pinterest, YouTube,LinkedIn, Twitter and iTunes

Tiffany Youngren (01:05:21):
you have share, like you can share it.
But you can't actually go toyour page.

Henriette Danel (01:05:27):
Oh, are you talking at the page per episode?

Tiffany Youngren (01:05:31):
Yeah. Because that's where you're, you know,
like, if someone's like, Oh, Ijust landed here. Yeah, because,
you know, if you think about it,you're optimizing for Google so
that they find your episode,right? And so if that's their
landing page, then that's theirlanding page. So

Henriette Danel (01:05:46):
So at the bottom of the episodes, there
should be a question like likethis, then please share, and
then there's all the icons,right? Is that? Right, but
unless I'm misunderstanding you,

Tiffany Youngren (01:05:59):
yeah, let me just see. So when I see the
share button, it's share, it'slike, I'm going to pin it to my
page. See, I'm saying,

Henriette Danel (01:06:08):
Oh, you mean, the little icon on an image as
an example to share?

Tiffany Youngren (01:06:13):
Yeah. Where it's like, go to my like, like,
Hi, I'm Henriette, go to myPinterest page. You know, that
kind of thing. Like, so I'mlike, oh, I want to see more of
like, what kind of pins Do youhave? You know, that kind of
thing? Again, it's nitpicky, youmay choose that. That's a you're
so good at Pinterest. I wouldnever assume to.

Henriette Danel (01:06:35):
But I could,

Tiffany Youngren (01:06:36):
but I know for myself, I couldn't go to your
Pinterest page, because I don'tsee your LinkedIn link. I just
see the share link. So if I wantto share your page, to my
Pinterest, I can, but I can't goto your Pinterest page to see
I'm saying yeah, or LinkedIn.But I mean, I could probably I

(01:06:57):
didn't look at your contact. Butanyway, that's always one of the
things, especially if you're sogood at it. Like if you've got
this whole, amazing, you've gotyour whole Instagram at the
bottom, which is so beautiful.If you were to even right below
it, say click here to go toPinterest, you know, it's like
you've got it right and text,like follow me on Instagram. And
then it's like, we're onPinterest. And I could click

(01:07:19):
there. That would be enough aswell, I would say, but just
somewhere where there's, youknow that they're getting
together with you on social. Isthat good?

Henriette Danel (01:07:28):
Yeah, no, I completely get that because I've
got it in the footer of thewebsite. But I guess it's not
that obvious. I might need toput it somewhere else maybe at
the top as well. Well, in thatin the header.

Tiffany Youngren (01:07:38):
Yeah, like Instagram, I can go to perfectly
you don't have to change thething. But just the Pinterest, I
don't see any links where I cango look you up on like, I would
have to go to Pinterest, lookyou up and then find your
profile, and then check out yourwhich I will do right after this
episode. So I'm just lazy likemost web users. So

Henriette Danel (01:07:59):
it's a good point. Because people are lazy.
They want easy access easy,clickable things in order to get
going.

Tiffany Youngren (01:08:05):
Yeah, there's a lot of shiny new objects that
happen between one spot and theother. So we just want to make
sure you capture as many of thembefore they get distracted. So,
so awesome. So those are theareas of opportunity that I saw.
Do you have any comments orquestions before I move on to
what I think would be the thingwith

Henriette Danel (01:08:25):
No it's great, I'm glad you saying all of this,
because like I say, you know,with the new plans that I'm
working on, or whatever the newstrategy is that I'm working on,
it's great to kind of know wherethese kind of little pointers
are that I need to fix as well,because then it can just be all
streamlined.

Tiffany Youngren (01:08:41):
Awesome, awesome. Well, good. Okay, so if
our boss of the world and therewas just one thing that I could
just make you do, which I don'tthink I'd ever have to because
you're right on track alreadydoing it is the first 30
seconds, I would just, you know,either what we were talking
about earlier, or one thing thatI did, because I number one I
personally believe in if I'm awoman I have a man introduced me

(01:09:04):
just because there's thatdistinct difference in voice.
And I'm not saying that's whatyou have to do. But I did that
based on just listening to a lotof intros, like, I just found
podcasts I love, or they get alot of follows. Like, even if I
know you liked the podcast, I'mlike, how do people listen to
that? Well, I want to hear thebeginning because you're doing
so many things that are drivingpeople to your podcast. Imagine

(01:09:28):
if more staid, they're going tobe reaching out to you even
more, and you're going to beranking you know, because
they're gonna listen to moreepisodes. So just that first 30
seconds, whatever, you know,fits your own vision for your
show. Whether it's you know,getting a different person
saying that, you know, even ifit's like, well, this is a woman

(01:09:51):
saying I want only women doingit, I would think that that's
awesome. I would just have adifferent woman doing it with a
different tone. Just so thatthere's you just want part of
it. You want people to know thatthey've transitioned from one
spot in it to another? And thenthe other thing is just that
capturing right at the beginningthat like, ah, what because what

(01:10:13):
are they thinking of this thefirst time? They're it's like,
what is this podcast about? Imean, honestly, and this is one
thing I actually forgot to writedown, but, and maybe I missed
it. But again, most users arelike me, when I'm doing this is
I do use the guest name in thetitle or in the description very

(01:10:34):
much, because I didn't see thatI had a hard time knowing Do you
interview people, like Iliterally was like having to
listen to your show. And ifyou're talking to SEO, you want
to be using their names, becausepeople are gonna search for
them. And then they're going toshow up, so. So anyway,

Henriette Danel (01:10:51):
yeah, that was like, is it in the title, but I
definitely use it in thecontent.

Tiffany Youngren (01:10:54):
Okay, cool. And maybe that was in the more
dot dot dot, like, maybe thatwas part of that. But yeah, but
anyway, that first 30 seconds, Iwould just say that is going to
do it. Because you're doingagain, you're just getting so
many people to your show. Ithink if you're optimized, you
know, goes back to that it'seasier to keep people than it is
to get them there. So and you'vegot

Henriette Danel (01:11:15):
makes absolute sense. And I think you're so
right, because you just get intoa habit, isn't it? You just get
into a habit of doing somethingand you just going with it. But
no, I'm so glad that you saidit. Because it just fits
perfectly to what I want to donext year and just to rebrand it
and to shake it up a little bit,as they say.

Tiffany Youngren (01:11:34):
Yeah, yeah, for sure. I know. I love it. You
know, all of our hot seats rightnow. That's one thing I
appreciate is this time of year,you know, we're recording in
October. So everyone seems to belooking at like, what's it going
to look like in 2022? And, andso it's perfect timing. I'm so
glad it sounds like you'realready working on it, as well.

(01:11:54):
So I'm glad that we were able toreally bring these to the
surface again and visit withthem. So any other questions or
anything before? No?

Henriette Danel (01:12:06):
nothing that I can think of at this moment. I
think, you know, I just I'm soappreciative of having this
conversation with you, and justreally, you know, sharing, but
at the same time, just hearingwhat your thoughts I'm picking
up on these little thingsbecause like I say, sometimes
we're just so in our own worlds,and we're just in such a habit
of doing things we don't pick upon all these little things that
do that does need to getcorrected as well.

Tiffany Youngren (01:12:31):
Excuse me. Yeah, I love it. That's so
exciting. So before we go,though, I do want to share with
everyone, your website, your webaddress is henriettedanel and we
will have your link in ourdescription. So whether you're
listening to us on your app onan app or on our website, we'll

(01:12:52):
have links to that. Is thereanything else that you want to
share about what you do? Orwhere people can find you?

Henriette Danel (01:12:58):
Yes, I mean, from my point of view, it's just
what I would like to share isbecause obviously, you know,
everybody here either wants tostart a podcast already
podcasting, I think the bestthing is just to have fun with
it at the same time, the morefun you have doing something,
the more of it you want to do.And this is equally what I say,
you know, this is the Podcast,the podcast is my attraction

(01:13:21):
strategy. Because I don't have alot of fun when I'm doing
blogging. But I have fun whenI'm doing podcasting. So equally
with whatever it is you do inyour business or with your
podcast. Just make sure you havefun, because that's where the
motivation and inspiration keepsyou going.

Tiffany Youngren (01:13:37):
I love it. That's so amazing. Well, there's
a lot of ways to market and youknow if if podcasting is what
you like doing, you might aswell just enjoy it. I think that
that's great advice. So thankyou so much for that. Well and
thank you to everyone who'slistening. Thank you to
Henriette I highly recommendthat you go check out her

(01:13:58):
podcasts just do a searchentrepreneurial success podcast
super easy to find. I alwayslike to share like if it's
sometimes people will come onand their podcast is like pay
look for the one with capitalletters and but when you look
hers up, it's super easy to findso so definitely check it out.
And remember, get out there bebrave, don't be average and make

(01:14:21):
magic happen. Thanks forlistening
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