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August 30, 2022 76 mins

In Exit Rich, Michelle Seiler Tucker uses her M&A expertise to help entrepreneurs and business owners learn to scale a business that will sell at their desired price tag when they’re ready. Each episode delivers real insights and actionable items that listeners can incorporate immediately. Guests include high-profile industry insiders such as attorneys, accountants and developers. Host Tiffany Youngren explores the factors that have contributed to the growth of Exit Rich and gives her take on one change the program could make to get immediate results.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tiffany Youngren (00:00):
Hey there, I'm Tiffany Youngren host of Next Up
N1ation where we help podcastersand YouTubers with vision become
preeminent thought leaders intheir industries. You are about
to have the incredibleopportunity to listen as we dig
into the who, what and why of apodcaster show. Then at the end,
we will identify one powerfulhow one action that she can take

(00:21):
for results in the next 30 days.Today, I am so excited to
welcome Michelle Seiler Tucker,host of exit rich Michelle. Hey,
how's it going?

Michelle Seiler Tucker (00:30):
It's going great Tiffany. Thanks for
having me.

Tiffany Youngren (00:32):
Yes, Welcome, and thanks for being here. Exit
Rich, the podcast has releasedmore than 35 episodes from June
17 of 2020 until the day of thisrecording, which is September
30, of 2021. Michelle SilerTucker is the founder and CEO of
Seiler Tucker incorporated as a20 year veteran in mergers and

(00:53):
acquisitions. Michelle and herfirm have sold over 1000
companies in almost everyvertical. Michelle is also the
best selling author of the bookssell your business for more than
it's worth and exit rich. SoMichelle, why did you start the
exit rich podcast?

Michelle Seiler Tucker (01:11):
Well, I start with the exit bridge
podcast. Couple reasons. Numberone, I was coming out with my
book called Exit rich. And thereason I've written three books
and have started a podcast isreally for exposure, you know
exposure and to educateentrepreneurs, business owners,

(01:33):
what they should be doing toplan their exit how they should
be building their business,sustainable, scalable, and they
actually will have a sellableasset when they're ready to
sell. And I really wanted totalk to business owners, I've
sold their business through metalk to business owners, I've
sold their business, you know,on their own or someone else,

(01:55):
and really highlight successfulentrepreneurs, I have some ninja
ninja, you know, secrets ofsuccess. And so really, like I
said, for exposure, credibility,lead generation, of course, and
education, it's always, youknow, my passion to educate
business owners, what theyshould be doing with their

(02:17):
business, how they should growtheir business, and how they
should always build theirbusiness with the exit in mind.

Tiffany Youngren (02:23):
I love that. So would you say that? I mean,
this is I'm gonna get we'retalking about the why right now.
So I'm really gonna dig in moreto like, why you have the show?
And and what motivates you withthat, but I can't help but like,
skip over a little bit to thewho? So are your is your target
audience? Are those people morebusiness owners, or

(02:47):
entrepreneurs who are looking tostart a business? Who would you
say is your target audience,

Michelle Seiler Tucker (02:53):
I would say both, you know, business
owners, for sure. Because manybusiness owners have not built a
sustainable, scalable, sellablebusiness. So business owners
really need this content. Andentrepreneurs too, because when
you're starting a business, youwant to start it the right way.
And like Stephen Covey says,always start with the end in

(03:13):
mind. So, you know, the reasonwhy so many businesses are not
sellable is because businessowners don't plan to exit, they
don't think about selling untilthey wake up one day and go, Oh,
my gosh, I hate, I hate mybusiness. I hate my employees. I
hate this. And so we really wantto educate business owners how
to plan their exit from thebeginning. And startups,

(03:34):
entrepreneurs, you know, how tobuild that solid infrastructure,
how to build that business, thatwhere you have a business and
not a job. So it's really forbusiness owners and
entrepreneurs, and anyone reallythinking about buying a business
as well.

Tiffany Youngren (03:48):
Oh, yeah, yeah, definitely. So when you
started this whole, so you'vebeen in the industry for a long
time, and it sounds like you'veaccumulated enough experience
and you know, your stuff andlistening to your show, like
you're super brilliant. So it'sreally fun to listen to. But it

(04:09):
was there just a day you woke upand you went, hi. I want to like
write a book and start doingthis, or is this something like,
did you write your first book along time ago? Or how? How did
all that transpire?

Michelle Seiler Tucker (04:20):
Yep. So I wrote my very first book in
2013. And I've always, I'vealways been some type of writer.
I mean, I would write poetry. Iwould write lyrics. You know, I
would write kids stories. I'vealways been writing since I was
a child and my mom, you know, Iwould walk around most girls,

(04:40):
you know, my age, were playingwith toys and playing with dolls
and things like that. I waswalking around with a notebook,
walking up to perfect strangers,ask them, What do you do? How do
you How did you get started? SoI always knew I wanted to be an
entrepreneur. And I always knewI wanted to be a writer. And so
I wrote my very first book in2013. Really for, again,
exposure lead generationcredibility and, and incidence

(05:04):
have I have written three booksand probably have another six to
eight in me, podcasting. Youknow it's funny because gosh I
remember I think it was like2014 2013 2014 I'm like, I need
a podcast, I need a podcast. AndI remember my marketing
assistant at the time. It'slike, okay, here's your script.

(05:26):
There's a computer where youjust grabbed on like, that's not
me to read a script. And so thennever really took off. And then
last year, you know, I wastalking to so many other people
to do podcasts on like, I reallyneed a podcast, especially, you
know, since exit Rich is comingout. And that's really how I got
started in podcasting.

Tiffany Youngren (05:47):
Oh, got it. Well, and, um, well, I love that
too, that that you kind of cameto that you're able to bring it
to fruition after havingconsidered it before? And I
mean, was it just like thepopularity of it or what
appealed you Why did you feellike this for me?

Michelle Seiler Tucker (06:10):
For me, it's not so much the popularity
of it. It's the education of it.Because there are so many
business owners look, I speakI'm a speaker, I speak at events
all over the country have spokenin Canada, I've spoken with some
really superstars like MandyZuckerberg and you know, the
unknown Karen and CindyCrawford, Cindy Crawford, no,

(06:31):
Kathy Ireland. And, you know,anyway, Arnold Schwarzenegger.
And when I speak at theseevents, there's anywhere from
500 to 1000 people in theaudience. And I always ask the
question, how many of you knowwhat a business broker is, or
what a mergers and acquisitionsadvisor as and what we do, and

(06:51):
maybe a handful of people wouldraise their hand. So many
people, so many business owners,entrepreneurs, they don't know
what an m&a advisor is. And, youknow, they don't know what we
do. A lot of owners will go to areal estate agent to sell their
business or they'll go to theirattorney, or they'll go to their
CPA. And so I wrote it really toeducate business owners, you

(07:17):
know, that what you should bedoing with your business when
you should be doing it? Howshould we build an
infrastructure, you know, howyou should be getting an annual
valuation checkup? You know, somy show is all about education,
education, education. And thereason for that is because like
Steve Forbes says, who endorsedmy book Exit Rich 80% of

(07:37):
businesses will never sell 80%of businesses will never sell,
that should be a huge wake upcall. For business owners, you
have less than a 20% chance ofsuccess. So it's my passion and
my mission, to help educatebusiness owners, why businesses
don't sell, because mostbusiness owners don't bet a
sellable asset. And so it'salways been my passion to really

(08:01):
educate business owners oneverything you need to do the
build that sellable asset. Andnot only that, but when I did
the research for my very firstbook, sell your business for
what it's worth, in 2013, Ilearned that 90% of startups
would go out of business withinthat first one to five years.
You're at great risk, right. Butthen, when I did the same
research for exit Rich, I wasflabbergasted to learn that the

(08:25):
business landscape has flippedflopped. It's not startups at
great risk anymore. And this,you see how you you see your
face, like wow. And, and peopledon't know this. Only 30% of
startups are going out ofbusiness. Now. This is a great
time for startup nation to startcompanies. However, however, at

(08:48):
27 Point 6 million companies inthe United States. Now let me
just put this in perspective foryou. There's 30.2 million
businesses in the United States.Small business is the backbone
of our economy, employing overhalf the US workforce. When you
lose small business, you losespinning power. And it's a

(09:08):
domino effect. People lose theirjobs they stop spending is that
going to restaurants is forbuying things right? And the
more small businesses fold, soat a 27 point 6 million
companies, those businesses havebeen in business for 10 years or
longer. 70% of them will go outof business. Seven zero. It used

(09:30):
to be Gosh, Tiffany, if you'vebeen in business five years, 10
years, 15 years, you're golden,you're going to be in business
forever. That's not the caseanymore. You hear about the big
public companies all the timetalking about Toys R Us in
business. 75 years goes out ofbusiness, JC Penney's, Kmart,
Steiermark. Right Disney StoresI took my daughter go to Disney

(09:51):
store the other day and didn'trealize they were all closed. Oh
man. So but but immediatedoesn't talk about the private
businesses on every streetcorner and every town and every
stray stay across over Rightnation, these business owners
are exiting poor. They'reselling for pennies on the
dollar closing their business byeven worse filing bankruptcy.
I'm passionate about helpingsaving businesses to help save

(10:13):
the American economy. That's whyI started my podcast to educate
business owners how to build asellable business. So you don't
become part of the 80% statisticof businesses that don't sell or
how to keep your business alive.So you don't become part of 70%
of businesses going out ofbusiness.

Tiffany Youngren (10:31):
Right? That's amazing. That's amazing. It's
funny, because, you know, wewent, we were talking about your
why. And we went from, oh, youknow, exposure and education.
But what you just said wasreally profound. And I loved
what you said, when you said,you're saving businesses to save
the economy, because that's sotrue. So, you know, it's funny,
because a lot of times, youknow, we get so focused on the

(10:53):
tasks that we forget our why,and I've, I've looked at your
guest list. So I know, you'vegot a lot of amazing people who
come on. And, you know, I know,you're definitely name dropping
happens a lot with like BrianTracy, and all these people. So
I know that you know, theimportance of a why I don't need
to, you know, tell you about it.But I just think anyone who's

(11:14):
listening, it's just soimportant to know, at the core
of it. Because you can literallyyou can go out and speak, you
can write books, you can do apodcast. But those are all just
vehicles to get something done.And so I love that you that you
hit on that really powerfulstatement as well. And so if I
were to ask you, one thing thatI think is really important, is

(11:36):
what we call our audiencepromise. So that's like when
someone listens to your show,this is what they get. Can you
tell me and just like asentence? What what is your
audience promise? What isspecifically what is their
transformation? And what problemdo you solve for them?

Michelle Seiler Tucker (11:53):
So, to me, my audience promise is that
they're gonna get real content,real insight, real actionable
items, things that they can goback and work on. You know, we
talked about, like, you listento one of my shows, on tax
strategy, that is huge. Becausethis is, you know, a company

(12:15):
that I found, because I was ontheir podcast. I was on Brett's
podcast, and Brett, you know,works with a group that says tax
deferred trust. And one of thebiggest issues with selling your
business is It's not how much Isell your company for, it's what
you walk away with. So, youknow, there's this big thing

(12:37):
called capital gains. Yeah. Sowhen you, when you when you put
the business into the trust, youcan defer the capital gains,
which is huge. So I like todeliver a content like that,
that nobody knows about CPAsattorneys, business owners have
never heard, they've heard ofthe concept. But there's a lot

(12:59):
of fly by night companies thatover promise and under deliver.
And this company is the realdeal. To bring the real deals,
you know, to my show, peoplehave really done significant
significant things in theirlife, rather than selling their
business for a million or abillion, or coming up with tax
strategy. The methods like this,you know, so to me the promise

(13:23):
and I know I'm way over thesentence. But you know, is to
really bring ninja smart ideasthat they can incorporate, and
really build their business. Sothey stay in business, and
again, build that sellableasset.

Tiffany Youngren (13:39):
Okay. And one thing I just want to kind of
touch on too, so, and I reallydig into this because I think
it's probably one of the mostimportant things as a podcaster
that we can do is that, youknow, and marketers are always
harping on this where when we'retrying to like tell our audience

(14:01):
this is the transformationyou're gonna see a lot of times
we want to bring in like this ishow we're gonna do it. And I
feel like the way that you do itis amazing like you literally do
bring people on that they'rejust mind blowing the
information and you know enoughabout on the topic that you're
able to ask really greatquestions and so I think that

(14:21):
that's great but I do think thatthat's your was that your how
you get it accomplished. But atthe end is when you said so that
right usually our thetransformation comes right after
the so that so it's like you doall these things so that they
can build their businesses tostay in business and create a
sellable asset. Would you saythat like for your show, and

(14:44):
make it as that that's whatyou're trying to do is you take
entrepreneurs and businessowners and if they listen to
your show every week, over time,they're gonna get the tools that
they need to be able to numberone stay in business but number
to build it in a way thatcreates a sellable asset.

Michelle Seiler Tucker (15:04):
Yes. So they'll be able to build a
business. That's actually, likeI said, sustainable, and build a
business versus a job. So manyentrepreneurs have a job, not a
business, right? A glorifiedjob, they go to work everyday
versus a business that works forthem. So our goal is to really
help entrepreneurs build thatbusiness, so sustainable, they
can scale. And like you said,when they're ready, they have

(15:26):
that sellable asset. There areso many things that business
owners don't know. And it's notwhat you know, that gets you in
trouble. It's what you don'tknow. So I like to bring that
don't knows to the show, toreally educate business owners,
so that they can have a thrivingbusiness and continue to
flourish and take care of theirfamily.

Tiffany Youngren (15:46):
Awesome. Awesome. I love it. So let's
kind of move on a little bit tothe what like the things that
you're doing that is growingyour show that you know what
you've seen happen, what do yousee working? Number one is? So
Ha, what do you what do you doright now to evaluate whether or
not your content is resonating?And have you made adjustments

(16:09):
over time based on what you'reseeing?
Yeah. So to be completelytransparent here? Probably not
any. And here's the reason why.You know, we took a hiatus from
the show, because exit Rich waslaunched and exit Rich was
supposed to launch April 2020.Well, you know, what happened in

(16:30):
April 2020. Right. This littlepandemic
I might remember something beingsaid that there was a big deal.
Yeah, and

Michelle Seiler Tucker (16:37):
I think and I and I launched exit rich
in June, I believe, June of2020. So the exit rich book
launch, kept getting pushed backand pushed back and pushed back.
So well, we finally settled onJune of 2021. So over a year
later, I was on about 300,podcasts, other people's

(16:57):
podcast, to promote exit rich.So we took kind of took a hiatus
on our podcast, and reallyhaven't been real consistent. We
were consistent in the beginninguntil the book launch took off.
And so now we're getting back toit. Well, let me just put it

(17:20):
this way, we have four showsscheduled that we had to cancel
because of hurricane Ida. Theycame all the way. But yeah,
we've been evaluating it. AndI've been talking to people
about what resonates, etc. Andthen everybody says it's great
content, great content Istruggle with, is it too long?
You know, is, is it too long?Because some people say, Well,
your podcast should be 30minutes, you know, it's under 30
minutes. And some say an hour isway too long. So we are in the

(17:44):
process right now of evaluatingthat, and evaluating what
resonates. Now I also do my ownsolo podcasts that are like 10
to 15 minutes just to givecontent. That's great. And then
do

Tiffany Youngren (17:58):
you have you or your team measure? What's
working? what's resonating anyfeedback? Like, I know, a lot of
people look at downloads orsocial media engagement is do
you have any KPIs that you lookat for and we were
looking at KPIs and, you know,in 2020, for sure, we were doing
Oh, they have, how do they reachout to you?

(18:18):
pretty well, we were growing,you know, pretty high. But then
again, we stopped. Because Idon't you know, is very
difficult to book on 300 otherpodcast, and my team has been
completely overwhelmed, on thelaunch focused on the launch,
and focused on, you know,getting us as much exposure as

(18:40):
we can for radio, podcasts andTV. So, now we're gonna get back
into it and start measuring.Okay, so I've had Sorry, I have
had lots of people reach out tous and say, I love your podcast,

Michelle Seiler Tucker (18:55):
They reach out to us through email,
great content, want more of it?Things of that nature.
they reach out to us onLinkedIn. Okay.

Tiffany Youngren (19:06):
Awesome. Yeah. And then what have been the most
effective ways that you'veattracted listeners to your show
so far? You know, we

Michelle Seiler Tucker (19:17):
probably need some help with that.
Tiffany. But I would say so far,you know, obviously, we push it
out to our audience. We makesure we have great amazing
guests that have huge huge hugefollowings. You know, and so our
guests pushes out- pushes it outto their following. And, you

(19:40):
know, that's about the biggestthing we've done so far. So I
know we have area of improvementthere.

Tiffany Youngren (19:45):
So are you on LinkedIn, are you pretty active
on LinkedIn? Okay, and then sowhen you have a I'm imagining
that I know the answer because Ifeel like I might have at least
be close but so you being activeon LinkedIn, and And you're
getting feedback on LinkedIn, oryour guests, typically also on
LinkedIn, and do you see themsharing it?

(20:06):
I think they share it. You know,I don't always go look at
LinkedIn myself, I have a wholeteam that does. Okay, you know,
I am pretty active on Facebook.I'm not always going on
LinkedIn. But I have a team thatmonitors LinkedIn responds to
all of the messages only dead.But pretty much every single one
of our guest is on LinkedIn.

Michelle Seiler Tucker (20:27):
For sure. And all of our guests that
Right.
I know have shared it.

Tiffany Youngren (20:31):
Okay, perfect, perfect. It seems like I mean,
the ones that I heard,definitely, it sounds like they
had a great time would want toshare it. So and, and one thing
that I liked is a lot of theguests that you have on you, it
makes sense that they likelyhave the same target audience as
you. So it's like you don'tcompete against each other. But

(20:53):
yet, you're both speaking to thesame group. So that was really
good. And okay, I just need totalk about your blog for a
minute. Anybody who's listening,who's listened to more than one
episode of the show is justgoing to be so excited to know
that, number one, you have ablog. Number two, you have
content rich blog posts, so theyclearly are not just the

(21:18):
description from the RSS feed ispushed out on your blog, you
literally have, and it lookslike there's a combination of
the transcript, but also some,you know, SEO type.

Michelle Seiler Tucker (21:29):
There is SEO and there's audio grams.
Yes.

Tiffany Youngren (21:32):
And you have a you have both the audio feed
embedded for the episode, butyou also have the video. Yay,
like, perfect that I was just sohappy to see that. So I feel
like if I had a sound effectright now, it would be clapping.
So. So how is your blogperforming? Has your team shared

(21:53):
with you like, the traffic?Because you've got to be getting
a ton of traffic on that?

Michelle Seiler Tucker (21:58):
Yes, um, they haven't really shared all
of that with again, our head hasbeen in his launch. I can't
continue to say. And then rightwhen we came out of the launch,
and we had in our hurricane thatwe're dealing with, but yeah,
they I gotta reach back out tothem and see how it's going. I
mean, I know we're getting leadsfrom it and other buying books.

(22:20):
And, you know, I know it'sworking. We also the team that
we use, we're also in the wrongplatform. We were in HubSpot.
Okay. And so my website was inHubSpot. And my team said like,
it's very difficult to GoogleSEO, your podcast, the vlogs,

(22:42):
when you're in that platform, sowe also had to go through the
cost, the time the energy effortof getting our website out and
our podcast out of HubSpot andputting it into WordPress.

Tiffany Youngren (22:57):
Well, good job. I'm just, I always say
like, if there's one thing Icould just make every podcast or
do, it's exactly that. So kudosto you. I really hope that you
and I, and I'll email you andask you for this. But I would
love to hear some data aroundhow they're performing. Because

(23:18):
what I love about blog posts andwhy I believe that what you did
was a really good investment isnumber one, I believe that
probably everything's growingalready organically because of
it. But it doesn't die. So onceeven just one episode could pick
up on Google. And then suddenly,that's number one forever. And

(23:39):
on that topic. You're the onethat's coming up. So I think
that was a very good investmentthat you made. So do you. Yeah,
you're welcome. So and by you, Imean, you and your extensions.
So all of your people, do youguys have a social media
strategy for your podcast?
Well, you know, the team sendsit over, they send over the

(24:02):
blogs and the grams, I send itto our guests. We posted on
LinkedIn we posted on Twitterand well not Twitter or
Facebook, everywhere we can wepost it, that's pretty much the
strategy. So I'm sure we can usesome improvement there.
Okay. And I'm, I'm I feel like Iprobably already know the answer

(24:22):
to this. But um, one thing isgroups. So whether it's Facebook
groups or LinkedIn groups, doyou or your team or both of you
get in and like answer like doyou- are you on groups where you
are talking to people who arebusiness owners, or who are
looking for businesses? Or whostarting a business who would be
like the ideal types of peopleto be answering questions with

(24:45):
an episode like someone's askingquestions about selling, but if
I sell them, what do I buy? Andwhat about capital gains? Or
what about this, like, what aremy options? You know, maybe a
baby boomer group afterlistening to the last episode
that you know I'm having theseconversations where you're
answering the questions, thingslike that. Are you involved in
any way on social media likethat?

Michelle Seiler Tucker (25:07):
I'm not.

Tiffany Youngren (25:07):
Okay. No. And in honestly, I ask these
questions-

Michelle Seiler Tucker (25:10):
It's extremely time consuming. Yeah.
And you know, I, I'm so busy asit is on multiple companies. I
don't just own an m&a firm.

Tiffany Youngren (25:20):
Yes. But what else do you do? Let me ask I own

Michelle Seiler Tucker (25:23):
other companies on a medical legal
companies we have, we haveclinics, multidisciplinary

Tiffany Youngren (25:25):
That's so awesome, I think. And in to all
clinics, we own a graphicscompany. I've been in software,
I've been in all types ofdifferent businesses. I don't
just sell businesses, I partnerwith business owners, investing
my expertise, my resources, mymoney sometimes, and fix those
businesses, put them on thebuild to sell program. And
sometimes we buy businesses andflip them. So at any given time,

(25:49):
I typically own five to 10businesses and I'm building to sell.
these questions that I'm askingyou, I wouldn't even want you to
be doing all of them. This iskind of my way of pulling an
inventory similar to like, ifyou were going into a business
and trying to identify, theseare not all priorities by any

(26:10):
stretch.

Michelle Seiler Tucker (26:11):
No, I think it's a great idea. I think
it's a great idea. It just takestime. And if somebody else is
going to do it for me, then ithas to be somebody who's got
experience like I do. And that'shard to find, because most
people don't have the level ofexperience that I have.

Tiffany Youngren (26:25):
Well, and that's that's a really good
point. In fact, the groupquestion alone, I would say you
do it or nobody does, you know,

Michelle Seiler Tucker (26:34):
Yeah, I mean, I did have a gentleman,
you know, because we had apublicist publicist in New York,
who we're launching exit richand, you know, we got bombarded
with question boards. And I havean analyst in my office, it was
answering all the questions, butguess what, he was coming to me
to get the answer.

Tiffany Youngren (26:52):
True. Yeah.

Michelle Seiler Tucker (26:53):
It to me answers your type of model, and
he would go put him on themessage board.

Tiffany Youngren (26:57):
Oh, I love it. Well, that's good. That's very
efficient. Okay, well, awesome.And let me just see here, as you
see, like, I'm constantly takingnotes and putting them places
because, like I mentioned, oneof my promises is that I will be
providing you with insight basedon what I'm hearing. So I always
want to make sure I have it inthe right spot.

Michelle Seiler Tucker (27:18):
I love this format. I can actually use
this for business owners, Ishould for put business owners
in the hot seat.

Tiffany Youngren (27:23):
I would totally listen to that. I feel
like I feel like that's yourmillion dollar idea right there.

Michelle Seiler Tucker (27:28):
Maybe we'll do it with you. Maybe
you'll be my first one.

Tiffany Youngren (27:30):
I love it. I love it. Honestly, that's great.
Well, we have a real estatecompany, we actually like you
have several companies. So yeah,I absolutely love it. And the
whole idea of building abusiness to sell. I am obsessed
with it, I wouldn't say I do it.Well, it'd be like if you love

(27:51):
podcasting so much. And youprobably like you must, because
you could do a million things topromote your book. But you're
and you could just be on otherpeople's shows, like there's so
much value to doing that.Because, you know, you show up,
and then they do all the stuffand then you leave and go to the
next one, you know, podcasterscan't have 300 episodes, you
don't have 300 episodes, youknow, I mean, it's it's time

(28:12):
consuming, but the fact that youare and that's why I asked so
many questions in the beginning,it's like you could do anything,
why would you start your ownshow. And usually there needs to
be more than just like you needto get something out of it,
there needs to be a payoff foryou. And I don't know, if I
wholly got to it. Usually by theend, I start asking more

(28:32):
questions to make sure that Ireally understand what your
payoff is. And maybe, maybe youknow it now like, can you see
what your payoff is for doingyour podcast, knowing that
there, you know, countless waysthat you could be promoting your
show and educating and you'redoing most of those why part?
Why have your own podcast?

Michelle Seiler Tucker (28:49):
Um, well, number one, I can control
the content. Yes. And I am kindof a little bit of a control
freak, as most entrepreneursare. But I like to control the
content content. You know, I'mso well connected, that I know

(29:09):
I'm getting guests is easy forme. And, again, it goes back to
the education, you know,education, educating business
owners on all the things I don'tknow, that they should be doing.
And I think it's amazingexposure. You know, it's great
for Google, you know, it's agreat lead gen. And it's great,

(29:32):
like you said for popularity andexposure. Awesome, you know, as
a thought leader, so. And look,this is a male dominated
industry. My industry has 98%.Now, you know, a lot of times
you just gotta rise above thenoise.

Tiffany Youngren (29:46):
Yeah, yeah, exactly. Well, awesome. And
well, and of course, I'm a fanof podcasting. So that's,
that's, I think that that'sgreat.

Michelle Seiler Tucker (29:55):
Well, look, I want to start doing it
in 2013 2014 and I shouldn'thave because If I have 1000
episodes

Tiffany Youngren (30:02):
well, and one thing

Michelle Seiler Tucker (30:02):
I wasn't ready, I wasn't

Tiffany Youngren (30:04):
Yeah. And I'm finding too, there's such a big
push to have so much content.That right now the thing I'm
kind of really working on andstudying and what I'm finding is
that having the great content,it's really promoting it because
I feel like once, like, if Ihave a question, I'll start a
series on my show. So we havenext step nation, I at first

(30:26):
had, like, my first 12 episodesfor people who are, you know,
amazing in the industry, likethey had all the answers for
people to all the main questionspeople ask, and that was our
masterclass series. So the first12 Are the masterclass, the next
we're just podcasters that Ijust wanted to interview that
either I like them or like theirjourney. So I just want to hear
about their journey. And that'sthe real stories. And so now, of

(30:48):
course, we're doing the Hot Seatseries. But once I feel like the
questions have been answered,now, I feel like they've been
answered over and over again,then it's all about promotion,
then it's really about personthat's my own pert, like,
there's a lot of ways toapproach podcasting in every
sense. Like, there's differentequipment that anyone could get,
and there are, you know,hundreds of right answers right
there. Just like running abusiness. I mean, you know,

(31:11):
generally the skeleton of whatpeople need to do and how they
need to approach it. But there'sa lot of right ways to do those
different aspects. Podcasting isthe same way,

Michelle Seiler Tucker (31:20):
the wrong ways.

Tiffany Youngren (31:22):
In business, right, in business ways. Yeah,
the mistakes are costlier inrunning a business. In
podcasting, your that and that'sone of the beauties of it is you
have a lot of room for justdoing stuff like just people
want vulnerability, they wantauthenticity. And so the more
it's almost like, the more we'rejust showing them what we have,

(31:45):
the more successful your podcastcan be calm. But also I feel
like, again, back to especially,I always say busy people make
the best podcasters. And ifthat's true, why are we trying
to make 1000 episodes andbragging about it? Why aren't we
making 30 Really amazingepisodes, and then getting it

(32:08):
out there like we would a book,you know, and like putting it on
slick, because think about it,you are concerned that your
shows at one hour, and most Ilooked at a lot of them are like
under 40 minutes. So like rightat that 3640 minute timeline.
And I personally liked thatlink, because there's this thing
called the fast forward button.So you can 15 seconds at

(32:29):
forward. And you know, make ithappen. And you can listen to it
faster if you want to. And butif I have an episode, where I'm
really appreciating ever like, Imean, that one episode that we
were talking about earlier,everything I heard was like,
amazing. It was like a bombshellbombshell bombshell. And if that

(32:49):
had gotten cut off, because itwas supposed to be 30 minutes, I
would have been felt like I wasgypped. Like, why did I even
spend 15 minutes on that, like,I don't have this kind of time
to just listen to half thestory, you know what I mean?
And, but then with the withothers, where it's like, yeah, I
get it, you know, thanks. I needsome encouragement. Okay, I got
it. I've done it. 20 minutes. SoI think if we think about human

(33:10):
behavior instead of constantlythe shoulds, you know, that
we're supposed to be doing. Andso I don't know, I'm a
proponent, proponent forpromoting the episodes that are
created with the content, liketheir content rich, like, you
probably have, what maybe 20clips that you could take out of

(33:31):
every episode that are justamazing. And then put those out
as teasers and re morphism.Yeah, and so instead of going,
Oh, my gosh, I have to put outan episode every week, why not
do once a month or do you know,10 episodes in two weeks, and
then be repurposing that contentfor the next three weeks? So
that we're I mean, I don't know,these are the questions that I

(33:53):
ask as a podcaster. And that'skind of the approach we're
starting to take is i The thecontent is magic. And, you know,
some of them, I think are lessmagic than others. All of them
are great. So they deserve to bepromoted. However, I want to
absolutely promote the oneswhere I feel like every minute
is a nugget. You know, just likewith a book, it's like you're

(34:15):
probably talking about topicsthat you talk about in your book
quite a bit. And then but you'regetting to expand on it. And
then if you're like, Well, ifyou want to just sit down and
read the whole dang thing.Here's the book, you know, and
that's why books are great. Soanyway, there's that's my
soapbox. I'll get back off thesoapbox now. But so in social
media, when you send out links,what link is used? Like where do

(34:38):
the visitors on social media gowhen they click that link?

Michelle Seiler Tucker (34:42):
They go straight to they go straight to
the podcast,

Tiffany Youngren (34:46):
to the Episode Episode that were all your blog
posts. Where do they go?

Michelle Seiler Tucker (34:51):
Um, gosh, that's a question from my
team. Okay, I don't get involvedin the mechanics of it.

Tiffany Youngren (34:59):
Okay, Hey, I'm gonna do this right now. I'm
just gonna look, I'm good. I'vegot your website open. I'm gonna
I just clicked on Facebook,that's gonna open. See, this is
the hot seat. This is the partwhere it's like, Okay, what's
gonna show up?

Michelle Seiler Tucker (35:17):
Are you gonna go to my website to?

Tiffany Youngren (35:19):
Yeah, I'm on your website, but I want to
specifically know because thisis part of the promotion piece.
What? Where people go when theyOh, here we go. See more. Okay,
so every single link is inthere. Let's see.
And it goes straight to theshow.

(35:40):
Okay, this maybe is a differentone, because I'm looking at the
it's an episode. It's anaudiogram, or a video Graham.

Michelle Seiler Tucker (35:48):
Yeah, we have audiograms where the
audiograms video grabs of everyepisode. Okay, so I've been
promoted.

Tiffany Youngren (35:56):
Yeah. So because I guess my, there's like
efficient ways. Okay, you're acontrol freak, you're gonna
appreciate this. You're acontrol freak, like I am. And I
love blog posts, because I cancontrol the journey. So I can
go, you know, if we're puttingall this effort into promoting

(36:17):
it on social media, and anepisode goes out, and there's
this amazing clip or just thisgreat. You know, this great
insight is shared, and someone'slike, oh, my gosh, I love that.
I want to hear more. I want themto click on a link to my
website, episode. So I want tohear more of that exact episode,
like what I just saw, it wasdefinitely an audiogram. And

(36:40):
it's like all the generic linksthat go to the pages. So

Michelle Seiler Tucker (36:47):
you have to click directly on the link
for the podcast.

Tiffany Youngren (36:50):
Okay, so I'm just telling you as a user on
social media, that people aconfused mind says no, right.

Michelle Seiler Tucker (36:57):
Yeah, no, but I think I think, okay,
there's two things on socialmedia, there's the audio grams.
And there's the actual podcastthat also goes on social media.

Tiffany Youngren (37:07):
Okay, I'm just trying to help you understand,
like, as a user, if I'm seeingyour podcast come through,
because you brand really well.So when I'm looking, I'm not
talking about like, why you doit like this, there's probably
really great reasons. I'm justsaying, as a user, what my
experience is, so if I'm like,Oh, I like your podcast, oh,
here's this. And it's like, theperfectly put together perfectly

(37:33):
constructed post, how to beawesome. The mindset to success,
great audio Graham, it sucked mein. But yet, I didn't get to
click on it and just go to theEPA. So there

Michelle Seiler Tucker (37:45):
needs to be a link embedded in there,
you're saying that takes youstraight to the episode, I would
say

Tiffany Youngren (37:50):
one link to the website, and then the
website has all those otherlinks, because and then what
happens, then you have aninbound link that is deeper
linked, so it's linked into yourwebsite directly about a topic.
But also, I also say every pageis an employee. And so they need

(38:12):
to have a job to do, and a goalto achieve. You have built
amazing employees. So what Iwould say is just, you know,
when they get there, you know,and I'm sure your team is doing
this, because they're doing agreat job in your blog, but you
know, always optimizing likethat page. As you're putting it
out on social media for that oneepisode, I would just recommend,

(38:35):
and I'll come back to therecommendations, but these are
why I'm asking me questions islike, I, I would just say, hey,
here's a promo piece, and thenthey follow up with the actual
podcast, I think is what they'redoing. Okay.
I think, I don't know, I'm justgonna tell you, what I recommend
is I don't, I don't need tolike, I love that

Michelle Seiler Tucker (38:54):
you're with me, because I'm not taking
notes.

Tiffany Youngren (38:59):
You're a little bit crushing me right
now. I of course, would hopethat you would listen to the
show and at least look at thetranscript. But that's okay.
That's okay. I just, I'll justlike, you know, I'll just like
produce it and promote it, andyou don't have to do it. No. No,
okay. So um, okay, so you at thebeginning said that your

(39:19):
purpose, the thing that I reallyglommed on to was this whole
idea of saving businesses tosave the economy. You want to do
what you need to do to helpbusinesses, build their business
and create sellable assets, whatis standing between you and
having accomplished thatalready?

Michelle Seiler Tucker (39:41):
I mean, I am accomplishing that already.
But I like to accomplish it forthe masses.

Tiffany Youngren (39:46):
So if you see yourself in 10 years, and you
can just see the whole crowd ofpeople that have done exactly
that. What do you think has tohappen between where you're at
right now, in that moment intime,
probably more exposure, and thenprobably quadruple my analyst
team. But you know, probablymore exposure.

(40:09):
Okay. And then let's see here.That's it. Okay. So the next
phase, I'm going to actually goin, I always jump again and
start talking about things,ideas that I have before I get
there. So you could tell I'malmost there when I start doing
that. But I'm about to go intothe next phase where I'm going
to talk about some things that Isee that you're doing really,

(40:31):
really well that you're reallystrong at. And so that'll be the
first thing. And the secondthing will be areas of
opportunity. So they won't haveany, they won't even be
priorities, it'll just be like,here are a bunch of ideas that I
think would really help, but nourgency to them. And then the
third thing I'm going to shareis just if there's just one
thing, if I was boss, I alwayssay like if I was boss of the

(40:53):
world, and I can make you do onething that I know would help you
grow your your audience and 30days, this is what it would be.
So before we do, is thereanything else that you want to
share about what you're doingright now with your show? With
or anything else that maybehasn't gotten brought up before
I move into that phase?

Michelle Seiler Tucker (41:13):
Right now? Don't think so. Okay, no, I
can always stop you and come upwith some.

Tiffany Youngren (41:19):
That's great. It's funny, because we start
talking about this next phaseand stuff always. It's great,
because it brings up greatconversation. So yeah,
definitely, if you if anythingcomes up, bring it up, for sure.
Do I have your permission tomove into the part where I start
sharing my take on things?

Michelle Seiler Tucker (41:36):
Does anybody ever tell you? No.

Tiffany Youngren (41:38):
Uh they don't. But right now they're like, I
really want to hear what youhave to say. But yeah, if I
asked it truly, you don't wantto do it. We don't have to. So
awesome, awesome. Okay, soagain, before you came on to the
show, I promised two things. Oneis that I would be prepared and
two, I would give you oneactionable step that would get
you results in 30 days. Sobefore I do, though, I always

(42:02):
want to start with my four Ps topodcast preeminence because I
feel like number one, it centersme. But also it shares with you
the kind of the framework ofwhat I how I look at a podcast,

Michelle Seiler Tucker (42:14):
you have four p's and I have six P's. Oh,
my gosh, like is a six P method.Hey, your business for huge
profits. Yeah,

Tiffany Youngren (42:22):
you know what's funny is I don't know
why. But P is always the letterthat everybody uses Ps, you can
come up with just about every asynonym for anything with the
letter P I swear. So okay, sohere are my four Ps and podcast
starts with P. So so we'll justso the four P's to preeminence.
Number one is to know yourpurpose. So that's why we talked

(42:43):
a lot about your why. Number twois to know your people. So who
it is that you're talking to,which is why we talk about your
who who listens to your show,who is it that you want to be
listening to your show, and youknow, the transformation that
they're going to see. Numberthree is the promotion. Because
if if you're the best keptsecret, it doesn't really
matter, right? Like you wantpeople listening to it. And like

(43:07):
you say, you know, you reallyneed that exposure. So getting
that promotion out. And numberfour is proceeds. So
understanding whether it's amonetization or if there is an
underwriting of it through yourbusiness, but understanding that
it costs money, which it's soawesome, because through this
whole episode, I just keptthinking I haven't said it yet.

(43:28):
So I'm glad that I'm talking Igo through my four piece I can
remember to tell you, I lovethat you have a team that's
helping you and usually this iswhere I'm having to convince
podcasters like you need a teamotherwise this isn't a real
thing. And you have really shownlike you are really dedicated to
your podcast, so I love that.

Michelle Seiler Tucker (43:47):
You do need a team there Look, I've
been on a lot of podcasts over300 and some podcasts I'm like
that's your background. Iremember one guy looked like he
was standing in the bathroom onan airplane. Oh my god. There's
a lot of podcasters thatprobably could use your assist.

Tiffany Youngren (44:05):
That is so funny. You know honestly like
with the background and stuff. Ihave this friend she has a show
called Waist up wardrobe. Idon't know if you know
Christine, I can't remember howto say it Mauritanian. But she
is so good at like personalimage branding, and she knocks
it out of the park her showwaist up wardrobe is premier. So

(44:29):
if you see someone on a podcastwith a really bad background,
that's you can just recommendthat show because amazing tips
for that for sure. So, okay,first, let's start with things
that I see that you're strongand obviously there's gonna be a
lot of things I'm missing. Butthese are the things that really
jumped out at me. Some of them Iwrote down while I was listening
to your show and some of themI've been writing down as we go.

(44:52):
Number one, your guests. Yourguests are stellar. So I was
super impressed when I saw yourguest list and their experience
And they're just their expertisein and command of the topic. And
number two is energy, you have agreat energy. But I also think
that because of how you are as ahost, it really makes it's a

(45:15):
direct reflection of the energythat your guest brings. And so I
really, really enjoyed it. Andthen also, you just think on
your feet. This I wrote, beforewe even got on here, I just
think you're brilliant. Soyou're just kind of talking
like, oh, yeah, no big deal. Andthen all of a sudden, these
really more complex topics getbrought up. And you're just like

(45:35):
asking these really greatquestions that I never would
have thought of. So I superappreciated that. I also like
that you have really cohesivebranding, when it comes to your
book and your show. So as you'repromoting your book, I love that
everything I look at it allmakes sense. Like what you're
saying, you know, so a lot oftimes people think branding is
just the colors and the fontsand things like that, but really

(45:58):
is like it's holistic, it's, youknow, what are you saying?
What's your message and thingslike that. So I felt that your
book and your podcasts are verycohesive. And then, let's see.
And then also, I went out theone I was listening to a couple
and I remember coming up acouple times where the there
were questions that directlytied into your book. So I no one

(46:19):
specifically actually wrote itdown. But you were you were
asking, What are you doing rightnow to exit rich? So I just love
that question. First of all,and, and I thought it was really
good. That that you asked that.So I'm about halfway through, is
there anything, any thing thatyou want to say about those
first, okay. And then also, youobviously have a pro intro and

(46:41):
outro. And then at the end, youhave a really strong call to
action. So I'm always lookingfor that, too. I feel like when
a host has a show, the wholepoint is to build authority. And
as you're building it, you aregrowing the space of people who
actually want to hear what youhave to say. And so when they're
off the show, they're like,Okay, well, now what? And so I
like that if there's an obviousnext step for them. So I really,

(47:05):
again, super rare, so I wasreally happy to hear that

Michelle Seiler Tucker (47:08):
Whatt do you think is my - so what is
what did you hear as my strongcall to action?

Tiffany Youngren (47:12):
Okay, well, this is also in the area of
opportunity. So I'm just gonnago ahead and do this right now.
I liked that you had it. I likedthat it was clear. And I liked
that it was more than one. Yourcall to action. You had your
book. The title of the book,which is awesome, because it's
the same title as the podcast.So super easy. And again, I

(47:33):
think a lot of times peopleforget a host forget
specifically that. For someoneto go from a podcast app. Again,
we're talking about userexperience and people's
behavior, right? We want action,we want them to actually buy the
book. So they have to get out ofthe podcast and then go buy the
book, right. And so so the factthat they both match, awesome.

(47:57):
Now your find your exit that orgis not live. So that was the
website that was given at theend. So there's that

Michelle Seiler Tucker (48:04):
one was on what show was

Tiffany Youngren (48:07):
one of the last to

Michelle Seiler Tucker (48:09):
find your exit, find your exit.org

Tiffany Youngren (48:12):
I mean, I wouldn't have had that web
address if I hadn't heard it.So. So yeah, so anyway, so
there's that was set by me. Iwas No, that's your professional
outro.

Michelle Seiler Tucker (48:23):
Yeah, Gagne. Okay, so can I say
something there? Yeah, they needto change that. Because here's
the reason why I'm thank you fortelling me that because that's I
did change that. They startedout. We started out with find
your exit. And then I'm talkingto my team gone while we're
doing fine to exit. First ofall, somebody else has it, even
though it's dormant, somebodyelse has it. We need to go to

(48:44):
exit rich. So they were supposedto change that in the outro.

Tiffany Youngren (48:49):
Your intro still says find your exit date.
So

Michelle Seiler Tucker (48:52):
in the week, I was supposed to change
us that was my other bringingthat tree of opportunity. Yeah,
that's wrong. And he's gonna beExit Rich.

Tiffany Youngren (48:59):
Yeah. So so your branding is cohesive from
your book to your actual show.But your intro and your outro
definitely don't aren't cohesive

Michelle Seiler Tucker (49:06):
as a team, not sure what they're
supposed to be doing. Okay.

Tiffany Youngren (49:11):
We're just problem solvers. These are just
problem solving. So it's allgood, but and there's a lot of
pieces and you are doing a lot.So it's like you're busting out
with this podcast with a milliondifferent pieces to it. So it's
a good opportunity, just to kindof, I mean, that's why we
inventory. That's why I'm likelooking at all these things. And
not I'm trying not to makeassumptions. And so but this is

(49:31):
the time to clean it up. So it'snot like, Oh, this is terrible,
but there are areas ofopportunity to to grow it and
better now then, I mean, I'mglad that you're on the show now
versus you know, down the road.So it's all or the team's
probably like, crap, why are youon it already? We're going to do
that next week.

Michelle Seiler Tucker (49:50):
A long time ago, because we made a
change about six months ago,several months ago. Oh, shoot.
Okay, well, anyway, so that'sthanks for bringing that to my
Fitzy right there. This wasworth it. Yay.

Tiffany Youngren (49:59):
Awesome. Last. And then I know imagine Yeah, so
and then also your audiencepromise, I'm really glad that it
did. So this is yourprofessional intro. At 11
seconds, it says, dedicated tohelping you find a path to
retire rich and move on to yournext adventure by exiting your
business for the desired dreamPrice You Deserve. I love that

(50:23):
you have that I would just saymake it more concise. It was I
had to listen to it like fivetimes because my mind started to
wander about four seconds in. SoI would just say like, I your
audience promise is so good. Youcould probably say it in half
the time in half the sentence.Does that make sense?

Michelle Seiler Tucker (50:40):
Yeah.

Tiffany Youngren (50:41):
And then, let's see. Okay, so but I love
that you have it. So I love thatyou have an audience promise,
almost nobody does that. Sothat's amazing. Nice website. So
that made the list early beforewe even got on on this call an
episode blocks I blogs. Ialready gushed about that. So
you have embedded audio andvideo. The video really helps

(51:02):
with SEO, because Google ownsthe world. And it's embedded
with YouTube. So outstanding.Good job, SEO team. Shout out
right now. And then I also Iadded this while we're talking I
love the amount of time I thinkit's perfect. And for all the
reasons that I already said,

Michelle Seiler Tucker (51:18):
Well, I appreciate that. Because, you
know, I was going back andforth. Gosh, alright. Because
you know, it's kind of like yougo to attorney and ask a
question. And you get 10different opinions, you know.
And so I mean, I even had, I wason someone's podcast one time
that breaks it up into foursections. And each podcast is
like fit, you know, 15- 20minutes long. And he says, show

(51:40):
yours are way too long, way toolong. So he's like, let me help
you. Let me help you with yourpodcast, all this stuff. And he
goes, You should do four, andthen just throw them out there.
You know, the weeks now you gotfor a week, but you're recording
once. But I don't know. Youknow, I don't know. Again, I'm
not gonna say podcast is my corecompetencies. I'm not sure. You

(52:02):
know, I've had a lot of peoplesay, Well, you want to keep it
under 30 minutes, because that'smost people's drive time. So

Tiffany Youngren (52:09):
but also it, it continues where you leave off
when you leave, you know whatI'm saying? Like, if it's a good
episode, they're gonna listen,if it's something that's slower,
like, I'm one of those, like, ifit's one of those like, yeah,
have the right mindset, I listenat a faster speed. So it takes
like, half the time to listen toit. So, but where it's like,

(52:29):
every minute, there's like thiswhole new thing that I wasn't
doing that I need to hear everyword of it, I would listen to
it, and then stop and then comeback and listen, the next day, I
am a control freak, and you aretalking to control freaks. So
you, you know, when someonegives you advice, just think are
there is their audience controlfreak? Are they control freaks?
Or are they not? Also, do theyhave as many listeners as I

(52:53):
want? You know what I mean? Anddo they do it that way? Because
I also interviewed someone whohad like a time limit for their
show, and it didn't feel itdidn't feel like people were
allowed to unfold. Right. It'slike I have question answered, I
have a question answeredquestion answer at the end. And
whereas if you you know, thinkabout it, sometimes your guests

(53:15):
like I felt a little bit likethis when I was listening where
they have an agenda. But becauseyou're able to ask questions,
and either clarify or take itfurther because you're like, Oh,
my guests are going to or myaudience is going to love this.
We are advocates for ouraudience. That's our job. And
so, and we are caretakers of theguests, those are our two new

(53:35):
best friends, our audience andour guests. And so, if you can't
like, I feel like I'm not takingcare of my guests, if I make
them listen to it over fourdays, like I'm like, I don't
think my friends would want tolisten to it. And for either
they're gonna want to listen toit and just stop when they name

Michelle Seiler Tucker (53:50):
different segments. And they have, you
it
know, in your defense, I have ahuge, huge, huge following. They
go down, but they name itdifferent episodes. So it's not
just one episode. Now, granted,I'm in the same clothes, but
they name it different than itwas different episodes.

Tiffany Youngren (54:09):
Okay, well, then, maybe, maybe that's yeah,
when

Michelle Seiler Tucker (54:13):
I don't know. I mean, no, I was I was
gonna do that. But then it'slike more work, right? It's more
work, because it's more editing.It's more editing. And then you
got to do the audiograms forthat. And you got to do blogs
for that. And you know, duringthose four post to me, I mean,
doing the work for those four'sso much more than doing the work
on the one. Yeah, yeah. And I'venever had any listeners tell me

(54:36):
is too long.

Tiffany Youngren (54:37):
Yeah, yeah. Well, the other side of it, too,
is is there's a productionprogression. So like when you're
starting, you're just trying toget listeners and you're, you're
having to prioritize what'sworth doing more of. And I'm a
big advocate of, you know, ifyou're doing something and it's
working, put more of yourresources into that. So If

(55:00):
you're like, Well, I mean, myshorter episodes people listen
to more often, you know, I get alot more listeners, then I would
say, make a decision about that.But right now you're just trying
to grow your show. So the morethat you're adding to, I would
just be really careful aboutmaking sure that in your mind,
you know, the reason you'redoing it like you've waited out,
and you've listened to what thisperson said, you listen to this

(55:21):
person. And you could even youknow, once you have a big enough
audience, you can test you know,it's, it's just tough right now.
Because I would just say, like,keep doing what you're doing,
and then make those adjustmentsmindfully.

Michelle Seiler Tucker (55:33):
And they're not always an hour. I
mean, it's really dependent uponthe guest. Yeah, the tax
strategy show was a tremendousamount of content, like you
said, it was going to have to goto nugget after nugget, and
stuff that people have neverheard of before. So on a show
like that, you don't want to cuthim off. Too soon. You want to
get all the content out. ButI've had other guests where I'm

(55:54):
like, Okay, done in 45 minutes.You know, I've had other guests
that goes on for an hour and ahalf. You know, Dr. Neato
Cobain, who's president of HighPoint University sits on the
board board of lazy boy andPanera Bread Company are not
Great Harvest Bread Company andversatile right company, a Great
Harvest Bread Company, and abunch of other companies. I
mean, he probably went on forlike an hour and a half. I was

(56:14):
on a podcast yesterday. And whenwe did the prep call, he said,
Michelle, it's gonna be 27minutes and it will go over 27
minutes. I said, Okay, what doyou want me to talk about? And
he goes, I want you to talkabout the StG PS exit, and the
six PS. And I said, Well, that'sgonna take more than 27 minutes,
because otherwise I'm going tobe running through it. I'm gonna
be speaking so fast. It's gonnabe like drinking from a

(56:35):
firehose. Nobody's gonna,nobody's gonna grasp it. And so
he ended up going an hour withme yesterday.

Tiffany Youngren (56:40):
Oh, nice. Yeah.

Michelle Seiler Tucker (56:43):
And then he's like, this was the best
show ever, Michelle.

Tiffany Youngren (56:47):
Let's do this. We're all Joe Rogan. We can have
like four hour episodes and nothave to worry about it anyway.

Michelle Seiler Tucker (56:53):
I don't think I've ever watched.

Tiffany Youngren (56:57):
I wouldn't either. I mean, yeah, I mean,
honestly, he is such a goodinterviewer. I don't let I mean,
I hate to say it, but I don'tlove his shows I, I read. He's
probably my number one.Interviewer like, I respect how
he interviews more than anyone,and I love how he does his show.
Just for my own personal tastes,the hard for me to listen to the

(57:19):
whole thing. But, but just as astudy of asking questions and
relation, you know, taking careof the guest, I just think he's
brilliant. But yeah, his showsare super long. And he has a lot
of listeners. So there's that.So I think there again, there's
a lot of right routes and moreroom for mistakes in podcasting

(57:40):
than building a business. Soawesome. What can I move into
areas of opp-? I know we've kindof dabbled into some of them.
But is it okay if I formallymove into the areas of
opportunity. And like I said,None of these are like, Oh, you
have to do them. But these arejust some things that I've seen
have worked either for our showor for the other podcasters.
Usually, when I'm interviewingpeople, a lot of them have a lot

(58:02):
of listeners and a lot ofepisodes. And anyway, these are
the things that that I can seework. Number one was your was
your intro and outro. So that'sdone. The other thing is that
the editing of the intro, when Ilistened to the Bret Swartz

(58:23):
episode, there was nine secondsbetween the end of the intro to
the beginning of you talking. SoI just would maybe, um, that's
an easy little chat, orsometimes I know for us, we have
software that says how much tooverlap it. So sometimes it's
just like, there's a lot ofextra space at the end of the

(58:43):
intro. And that's when I had myintro delivered to me, that was
the case there was just was alot of space at the end. So the
team easily can either just mehow you're gonna have a new one
anyway, just make sure that thebeginning has not as much extra
space at the end. That's supereasy. And then we talked about
the call to action. Oh, and theother thing, one thing I wanted

(59:04):
to talk about too, was the blogpost. So I'm imagining so many
people are going to your blog,if they aren't already. Now
they're going to be that justbeing really clear what a
conversion is for someone onthis on that page. So if you
were building a landing page,where people were looking at the
topic, and it went to a singleepisode, what is the most

(59:30):
important thing that they do?And I know now you have a pop up
I think that comes up and Iwould just say like just make
sure that that pop up is is thenumber one thing and that
there's not too much for them todo. Because already there's like
a lot of words to embeddedmedia. But I would just say like

(59:51):
know what the one thing is thatyou want them to do before they
leave and have your team reallyoptimized for that action. If
it's by a book Then have themclick on your Amazon link. If
it's sign up for your email listthen, but pick one thing don't
have a lot of things that youwant people to do, because
they'll just get confused. So,so those are the areas of

(01:00:13):
opportunity. Any thing else thatyou wanted to ask or bring up?
Before I share? My I wascleaning the world? Part of it?

Michelle Seiler Tucker (01:00:24):
No, I think I'm good. It's all good
points. Thank you.

Tiffany Youngren (01:00:27):
Awesome. Well, I think right now, one thing
when I when I do though, if Iwas about the boss of the world,
and only one thing that couldhelp you more than anything, I
always try to lean into whatyou're already doing. And what
would take the least amount ofeffort to get the biggest
result. And honestly, right now,you're already going to do it in
the next couple of days. Andthat is get the intro and outro

(01:00:48):
tightened up. And within thatjust also, it's a good time when
you're doing the intro to maybelook at the wording of that
amazing audience promise andjust retool it a little bit so
that it's really concise andthat people have an emotion when
they see it like, yeah, becauseI almost had it like I'm reading
it because I feel like I'm primeaudience like I should be

(01:01:10):
listening to every episode ofyour show. And it was like,
almost there. And then you kindof lost me at the end, not
because it was confusing. Ithink I just, you know, we're
all squirrel, you know. So if Iwas busted the world, I would
have you tighten that up,tighten up the intro, make sure
that your show starts rightafter it. And I think that your

(01:01:31):
audience, you won't lose,because at first 30 seconds,
like if you do all this stuff toget them to your show. So it's
just that idea of keeping themis going to be the easiest thing
for you. Because you're doing alot of things that are amazing.
I wouldn't even worry too muchmore about the social media, you
already have that systematize Iwould say too, and we we touched

(01:01:52):
on it, I didn't actually type itup. But I also recommend that
you have that link going to yourblog post that whenever I don't
care if it's an audiogram, or aclip or a quote or anything if
it has to do with an episode ora guest that that link, there's
one link and it goes directly tothem because it's going to help
not only on SEO, but it's goingto drive people who are already

(01:02:14):
interested in the contentdirectly to your show to the
spot that they were interestedin. So it's going to prove that
you're kind to them, they'rereading something and you make
it really easy that they'regoing to go to the next step. So
feedback, like Was that helpful?Or I was very

Michelle Seiler Tucker (01:02:28):
helpful. Yeah, that was helpful
especially because I didn'trealize they still had the wrong
name, you know? Well, about along time ago.

Tiffany Youngren (01:02:38):
Yeah, that'll that sounds like that'll get
handled really quickly. By thetime everybody hears this show.
It's gonna be right on track andI recommend everybody go listen
to it because it is it isbrilliant. And your your website
is Seiler Tuckerseilertucker.com. Correct?

Michelle Seiler Tucker (01:02:56):
M I C K E Y M O U S E

Tiffany Youngren (01:03:00):
And we will we will have that link in our show
notes as well as on Spotify. Andin the and apple and the
different podcast apps. Is thatthe best place for people to
find you as well as probablylooking you up.

Michelle Seiler Tucker (01:03:14):
seilertrucker.com Find me on LinkedIn. Yeah.

Tiffany Youngren (01:03:19):
And then of course, your book. Why don't you
talk a little bit about yourbook before we go?

Michelle Seiler Tucker (01:03:24):
Sure. So Exit Rich was endorsed by Steve
Forbes, who says exit Rich is agoldmine for entrepreneurs, as
they leave way too much money onthe table when they sell their
business. Sharon Lechter Haveyou heard of Sharon Lechter?
Yes, she is my co author. SoSharon wrote Rich Dad Poor Dad
with Robert Kiyosaki. She's theCPA financial literacy expert.

(01:03:45):
And she writes the mentorscorner after each one of my
chapters. And then KevinHarrington original shark on
Shark Tank writes the foreword.Plus we've got glowing
testimonials from like BrianTracy, Tom Hopkins, Jack
Canfield, Mark Victor hands andBrandon Dawson from Grant
Cardones team and a list lastround list goes on and on.

(01:04:09):
Accent rich is not just aboutselling a business. You know,
exit Rich is all about buildinga sellable asset, the first half
of exit reg is all aboutstarting with the end in mind
how to build your GPS exitmodel, the seller sanity check
the soul searching that youreally have to do to become
crystal clear on what yourobjectives are and what you're

(01:04:31):
trying to accomplish. And thenwe get into you know, how to
build that exit and the fivetypes of buyers and how you
reverse engineer your plan andyour why you know, we talked
really a lot about the why. AndExit Richard and we go on to how
to build your infrastructureusing the 6 Ps system. And then

(01:04:52):
the second half of exit Rich isabout selling your business. And
then we have a chapter in thereBuilt to Sell because a lot of
businesses are really notsellable. So excellent rich, is
a Wall Street Journal bestselling book and it's USA today
have the numbers to make the NewYork Times. And of course, we

(01:05:14):
made several categories onAmazon. So you can get exit
riches at Amazon, you can get atyour favorite bookstore. It's
also coming to Hudson at all theHudson airport store soon. But
if you want to get all thebonuses Go to exitrichbook.com
and exitrichbook.com. For $24.79Plus shipping, we will send a

(01:05:36):
hardcover to your doorstep.We'll also email you a digital
copy, we will give you alifetime membership into the
exit rich book club that hasvideo content and we really
taking deep dives and differentstrategies and techniques. And
then we have documents,documents to operate your
business documents to sell yourbusiness. So like sample

(01:05:57):
employee handbooks, operationalmanuals, to sell your business
we have samples letter ofintent. Most business owners
never they've never even seen aletter of intent, purchase
agreements due diligencechecklist closing docs, all the
documents to operate and sellyour business. If you're trying
to craft these with an attorney,it will cost you over $50,000 to

(01:06:18):
create. I know because I'vespent the money. And then we
also are giving a 30 day freemembership into club CEOs, which
is an entrepreneurshipmastermind, where we really help
business owners pivot and buildthat sustainable, scalable and
sellable asset. So all that atexitrichbook.com Now if you do

(01:06:39):
buy the book somewhere else,just email us the receipt at
marketing@seilertucker.com AndI'll still ensure that you get
the bonuses.

Tiffany Youngren (01:06:48):
Love it. That's so awesome. So I'm gonna
make you boss to the world for aminute. If there's one thing
that you know that that mostbusiness owners mess up and you
could just make them do everytime to help them build an asset
that is sellable. What wouldthat one thing be?

Michelle Seiler Tucker (01:07:03):
That's so hard because there's so many
things but I would say I wouldsay the one thing to start is
follow the GPS exit model.Because that is the strategy
that is the plan that is goingto get you to build your
business for your desiredoutcome because the GPS Exit

(01:07:27):
model is all about number onedestination. You know most
business owners don't have adestination. If you want to
drive somewhere What do you doyou go to Google Maps you plug
in your destination? If youdon't where do you go? Nowhere.
Right, and most business ownersdon't plan to fail they fail to
plan. So you got to have thatdestination. That's number one.
Because business owners don'tthink about selling till

(01:07:49):
catastrophic event occurs.internal or external internal is
health issues. Divorce you know,death partners fuses pandemic
that we've been living in theworst time to sell your
businesses during a catastrophicevent. Most business owners wake
up one day and say, I gotta sellmy business. I hate it. We don't
want to get to that point, wewant to get to the point where
we're saying, I want to build myI'm building my business to sell

(01:08:10):
for my desired sales price. Thisis my destination, which is $20
million. Pick a number. And thenthe next step is where are you
starting from? What's yourcurrent evaluation? What is your
business worth today, and mostbusiness owners never get a
business valuation. I justtalked to a gentleman the other
day been in business 40 years,never had his business
evaluated. Also never took avacation. And he's got a

(01:08:33):
business that we could probablysell between seven and $10
million. And his bizarre salesprice is 15. So we're going to
help get them there. But you gotto know where you're starting
from. And you need a businessevaluation checkup, an annual
business value, which where abusiness valuation checkup,
because they're there toincrease valuation or eventually
decrease valuation. So you needto know where you are every time

(01:08:54):
I mean, it's just crazy to me,definitely because we go to the
doctor right, once a year to geta physical checkup, we take a
car to the mechanic to get atune up, but we don't take our
most valuable possession whichis our business and get an
annual valuation checkup tomeasure where we are, you know,
so I will say really start thatGPS exit model, because it also

(01:09:17):
entails you know, once youdetermine who your buyers are
going to be there's five typesof buyers, then it's all about
creating those synergies andbuilding your business with the
proper infrastructure on thesixth phase.

Tiffany Youngren (01:09:30):
Awesome. I love it. Well, I am going to
have to check out your book Ithink anyone who's like me and
completely like I could totallygo on that whole topic now but I
feel like I kept my promise I'mgoing to keep everybody on
track. I highly recommend yourshow. I really enjoyed it
myself. And thank you so muchfor being here and taking your

(01:09:51):
time to to you know really lookat your podcast in a in a new
light.

Michelle Seiler Tucker (01:09:56):
Thank you for having me on. I love
your format. I love what you'redoing and I love the advise that
gave me. And in fact, we shouldtalk about me during this format
a hot seat.

Tiffany Youngren (01:10:05):
I know I love it. I love that idea. I swear, I
would listen to it all day, Ithink. I think it's awesome. I
mean, I, it's hard. So I willtell you and anyone who's who's
considered to considering doingit, what I love about it. Number
one is I get to do what I love,which is really help
entrepreneurs. You know, Istarted marketing as a content

(01:10:27):
marketer. And then I was doingpodcasts for because I liked
doing podcasts, and I wanted tomeet people and get to know more
business owners. And I feel likemy superpower really is
interviewing and understandingpeople and what they're trying
to say and where they're tryingto go. And I'm naturally
curious. And I had I had twocoaches at the beginning of the

(01:10:47):
great pivot of 2020, who werelike, Why do you just do all
that, like you all thesesystems, because I'm a total
geek about systems and processesand automation. And they're
like, you have all these greatthings you built for yourself,
why don't you help other people.And so that's when I went, I
love podcasting. So now I get totalk to people about it and help
them. But so when you So imagineyou're gonna sit down and do

(01:11:10):
this thing that you love, whereyou get to talk to all these
business owners, or if you'relistening to the show, you know,
whatever it is that you love, orwhat you're podcasting about.
But really, it's a consultation.So you're doing two jobs at
once. So it's really, I don'teven believe in multitasking, I
don't think it's I think it'smade up. I think task is a myth.
I know, I just think it'sridiculous. So I don't believe

(01:11:32):
in multitasking. But it's it'sseriously a spot where you're
having to really do a lot ofthings at once. But as a
speaker, you have to do the samething, or you know, in a lot of
other places in life, you findyourself having to do that. And
it really is a juggle. Becauseif I really feel like what I'm
imagining what the listeners arehearing, but when I do a hot

(01:11:55):
seat, most of my focus is ondelivering on my promise, if I
make a promise, I want to keepit so and in my podcast, I try
to keep it balanced, I usuallyon the show will try to be like
I'm equal parts, taking, youknow, like, I'm acting on behalf
of the audience, but I'm alsotaking care of the, of the guest
and trying to understand themessage. And so it's, you know,

(01:12:20):
I need a nap after one andsometimes I have two in one day
and but I don't book more thantwo in one day. So that's my,
that's my takeaway from fromthat whole spiel is don't do
more than two. And when

Michelle Seiler Tucker (01:12:31):
I was I was going on five podcasts a
day, man when I was promoting mybook I never did to have my own
podcast in one day and probablynever will. You know, I can do
two a week but I would never dotwo a day. But I was literally
going on five people's podcast aday. And what I love about
podcasting is that I guess how Imet Attack Strategy guy, you

(01:12:51):
know, I've met so many greatpeople phenomenal, phenomenal
people that I'm buildingrelationships with and
friendships with, to tagstrategy guy and are like best
friends now, and I would havenever met him if I didn't go on
his podcast. Yeah, it's not justabout going on somebody's
podcast and getting the messageout there. It's also about
building relationships, youknow, that can be extremely

(01:13:12):
mutually beneficial.

Tiffany Youngren (01:13:13):
100% Well, I in my world, it's all about I
started podcasting because Iwanted to build I wanted to meet
people make friends. And I feellike that's really my top
priority even to this day. So

Michelle Seiler Tucker (01:13:24):
And you can meet people from all over
the world. I mean, podcast inAustralia and Dubai and New
Zealand and you know, Bahamas Iremember his cute little
husband, wife couple tointerview me from the Bahamas.
But yeah, you can meet peoplefrom all over the world. It's
quite interesting.

Tiffany Youngren (01:13:39):
Absolutely. Well, thanks again. Michelle. I
just it was just been such apleasure to have you on the
show.
Thank you for having me. Ofcourse. Yeah. And I appreciate
your feedback. I reallyappreciate it.
Oh, good

Michelle Seiler Tucker (01:13:50):
In a positive way.

Tiffany Youngren (01:13:51):
Oh, good. I'm glad it was helpful. Well, and
to everyone who's listeningremember, don't be average, be
brave, take action and makemagic happen. Thank you so much
for listening.
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