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July 19, 2022 83 mins

Business attorney Mitchell Beinhaker, ESQ, has run his solo law firm for 30 years. 29 years into his entrepreneurial mindset, he started a podcast called The Accidental Entrepreneur. In our interview with Mitchell, he talks about why he started his podcast, how to start and grow a business, and finally how to start and grow a podcast as part of the marketing for your company. (Hint: The key is to not make the podcast about your business. Make it about interesting people with stories to tell.)

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tiffany Youngren (00:00):
Hey there, I'm Tiffany Youngren host of Next Up

(00:02):
Nation where we help podcastersand YouTubers with vision become
preeminently sought leaders intheir industries. You are about
to have the opportunity tolisten as we dig into the why,
who and what of a podcastersshow, then stay tuned because at
the end, we're gonna identifyone powerful how one action that
he can take for results in thenext 30 days. Today, I am so

(00:23):
excited to welcome MitchBeinhaker, host of the
accidental entrepreneur. Hey,Mitch, welcome.

Mitchell Beinhaker (00:29):
Hello!

Tiffany Youngren (00:30):
Hey, thanks for coming. The accidental
entrepreneur has released 160episodes from February 29 until
the day of this recording, whichis July 14 of 2021. Mitch is a
corporate attorney and businessadvisor who runs a solo legal
and consulting practicerepresenting business owners,
entrepreneurs, executives andprofessionals. And I have to say

(00:53):
I love your show. So I'm soexcited to have you here. Yeah,
so you I'm sure you have a lotof them. Why did you start the
accidental entrepreneur?

Mitchell Beinhaker (01:05):
Well, two reasons. One, I mean, I just
like you, I've listened to tonsand tons of podcasts. And as a
lawyer, we're kind of bad atlike, digital marketing and you
know, putting out content and weput up these billboards that not
billboards put up these websitesthat are like billboards on a
highway that nobody's drivingdown. It's just like
informational stuff. So one day,I think I must have been like a

(01:27):
Pat Flynn video or, you know,something like that, where it
was like, you can start apodcast for 75 bucks. I was
like, Don't you need like astudio with like, boom mics and
sound people and stuff likethat. So we bought I had
partners at the time. And webought the I feel like I tell
the story all the time. But webought the equipment, it was
really crappy. You listen to theearly days, I like had to clean

(01:47):
up all the audio, it was likewith this little USB mics and
things. So then I was like,Well, what am I going to do?
Like, what am I going to say Idon't want to like talk and like
write a script like every weekor so months, or whatever I was
doing it then now we do twice aweek. So I didn't really know
what to do. And I had a lot ofclients who would come to me

(02:08):
small business owners. And asthe lawyer they come to you
like, I mean, sometimes theycome at the beginning, but often
they come like I got a problem.Like I had to close the business
or whatever. And I'm like, Whatdo you mean, didn't you just
open like, six months ago. Sothere was a lot of cleanup. So
then I was talking to my friendJack, who's my guest for my
first two episodes. By the way,amazing story, if you hear his

(02:30):
whole thing, which half of whichI didn't even know even though I
knew him very long time. And Isaid, Come to my office, we're
going to do this podcast. He'slike, Well, what's a what's a
podcast? Because he's the onewho introduced me to zoom. He's
like, 80 years old. But so like,for two and a half hours a week,
he told me his whole life story.And he turns out, he went to my
high school, not when I wasborn, but and the whole thing.

(02:50):
So I made it, excuse me into twoepisodes. Because two and a half
hours is much too long. I'm notJoe Rogan. And I started from
there. And I'm like, that's whatI'm gonna do. I'm going to
interview people, I find peopleinteresting. They have good
stories to tell half of themdon't think that but they do.
They have good things to sharewith people, I don't have to
prepare a lot in all honesty,right? So I don't have to make

(03:13):
up all these questions. And so Ijust take them through their
story. And then the accidentalname came from, I think I saw
remember that movie, TheAccidental Tourist with William
Hurt, there must have been likesomething posted on Netflix or
whatever. And I'm trying tothink of a name. And I'm like,
That's the accidentalentrepreneur, like that's what
these people are doing. They'relike going to business by
accident, because they get laidoff. They're failing, because

(03:34):
they don't do anything likepurposeful, which you were
talking about before, like doingthings purposefully to push your
business forward. And that'slike where the name came from.
And it just kind of stuck.

Tiffany Youngren (03:44):
That's awesome. That is so good. And it
you know, one of the things Iread I can't remember if I read
it or saw it on your show, butyou had mentioned that, you
know, you're you're an attorneywho works with businesses and
like you kind of alluded to isthat you end up talking to them
after something happens. Yeah,instead of being able to have
them be a little bit moredeliberate so that those things

Mitchell Beinhaker (04:07):
Yea, we go to doctors, when we're sick. And
don't happen
we go to lawyers, when we havelegal problems. We generally
don't do it the other wayaround.
So probably feels good. Justbeing able to be proactive in
that. Yeah, journey from therefor awhile.
I feel like I'm doing that witha podcast, trying to put
information out there just likeyou're doing to get people to
kind of do things the right wayto start. And then maybe they

(04:29):
won't, they'll have more of achance of success. I'm not gonna
win attorney. I'm not gonnaguarantee you.

Tiffany Youngren (04:36):
It's been recorded, but yeah, big moment,
right. Yeah, there we go. That Idon't usually do gotchas, but
exactly. So, one of the thingsthat you told me before your
interview is, the one thing thatyou wanted from your show is to
help entrepreneurs make betterdecisions with their business,
right? Number one, why do youthink that that's so important

(04:59):
and number two Oh, can you giveme an example of that

Unknown (05:02):
Sure, w ell, it's very important because like I said, a
lot of people just, you know,they dive in, they don't really
plan things, they don't havestrategic plans, they don't have
written plans, forget about it.And as a lawyer, you know,
that's my pet peeve, you have todo business, if you're a
professional, I don't mean aprofessional, like a doctor or a
lawyer. But if you're aprofessional, and you're doing
this, like for a living, youhave to do it in writing, I

(05:25):
mean, you got to do you have tohave client agreements, and you
have to vendor agreements, andyou have to have a partnership
or agreement. And you have tohave a business plan. It doesn't
have to be graphs and charts, itcould be parts of a business
plan is something you work offof, and write your ideas down in
journal and you know, thingslike that. So people, you know,
need to kind of take itseriously when it if it's a

(05:47):
hobby, that's fine. But if it'sa really, really a business, you
want it to be and you want to besuccessful, people have failed,
and they get there's a high rateof failure in business. And
generally, it's because peoplejust don't take the time to
learn the things they need to doto be successful. They're not
things that you and I like arespecial at, and other people
can't do them. It's just thatthey don't do it. And you had

(06:09):
mentioned before aboutcreativity, and I'm the same way
entrepreneurs, we're all rightbrain, and we're doing our
marketing and making ourwebsite, we're all excited and
this and that. But we don't takethe time to look at the data, to
put the numbers together tofigure out oh, this is a great
idea. But I'm not even I can'teven make money. If I price it
this way. And learn thosethings, and it ends up being too

(06:31):
late. So the one piece of adviceI can give people is it if they
come up with a business ideathought they're working with
somebody they want to start abusiness is early as possible
sit down and start to write abusiness plan. There's simple
templates out there, there's theLean Canvas, one page type of
thing, I have a four part, youknow template that have boiled
down to score has a very goodtemplate. So just it doesn't

(06:54):
have to be complete. But it's astart. It's a place where you
can go back to and not forgetthe ideas you had. And maybe
they didn't work and workthrough those edit. People don't
do that they don't do the marketresearch, don't ask the
questions. You know, they'vecome up with a product and you
open your store. And your bestfriend walks in and says, Oh,
Tiffany, I just saw that oneBay, like three weeks ago,

(07:17):
you're like you did? And nowwhat? You know, now what do you
do? So there's a lot of that. Soyou know, be purposeful and plan
things be a planner? And I knownot everybody's like that. But
if you want to be successful,those are the things you have to
get good at.

Tiffany Youngren (07:30):
Yeah, yeah, for sure. So, um, one of the
things that I that we talkedabout beforehand is that I'll be
going through the why, who andwhat of your show. So I love
your why I think it's sohelpful. I could not agree more.
You know, I've been anentrepreneur for a really,
really long time, by now. Andand I've helped a lot of

(07:51):
entrepreneurs, and I would youknow, wholeheartedly agree and
appreciate that you do that. Solet's talk a little bit about
your ideal audience. Have youreally identified speaking of
doing research and a businessplan? Who is your ideal
listener?

Mitchell Beinhaker (08:09):
In my mind, my ideal listener is somebody
looking to get started inbusiness, or they're a small
business owner, and they'relooking for ideas and stories
about people that have triedthings and have failed or have
failed their way to success. Andthe advice that they can get in
the podcast as to who I'mreaching, that's like the
hardest analytics is who you'rereaching, you know, so, I mean,

(08:32):
I'm reaching people all over theworld, there's no question about
it. I don't know if you know, Idon't know who's listening. I
know, a lot of people arelistening. And I know who I
bring on the show. And I knowwhy I do it. I just, I don't
know if if I'm reaching theright audience, you try and put
you know, the keywords and thethis that on it. So hopefully
people search forentrepreneurship and, you know,
small business advice and thingslike that, and maybe the right

(08:55):
people listen to that's myideal, you know, person that I'd
like to reach the person so theymake the right decisions early
on.

Tiffany Youngren (09:02):
Yeah, well, and that's ultimately what we
have control over. Right, is whowe want to listen to our show.
Yeah. And so that's the contentwe focus on is like the you
know, because you can gear yourmessaging towards those people.
Yeah, of course, you're going toattract a broader audience than
that. Right? The more targetedwe are really the more attracted
people are to what we have tosay. So I think that that's

(09:23):
really good. So so so your yourtarget audience are people who
are thinking of starting a showor thinking of business are
starting

Mitchell Beinhaker (09:32):
to show yeah, they are. So yeah, people
have started No, also peoplethat have been in business for a
while and they don't feel likethey have a good grip on their
business. And they want to bemore purposeful and increase the
chance of them being successful.And learn from the people that
are coming on the show, whetherthey're marketing people,
inventors, other entrepreneurs,authors, you know, things like

(09:57):
that, and I think I think yourpoint is a good one. I think
that people what they what theytry to do is to, you know, learn
from all the things that are outthere. And I hope that the
message that I'm putting out is,you know, fits that, that kind
of genre. And I think that, likeyou had said, being purposeful

(10:17):
or not being perfect tailoringthe stuff you put out there and
your message and the people youbring on the show and paying
attention to that I learned onvery early on that if you want
to be successful in podcasting,you should stick to your
message, you should make surethat the people come on, on as
the show, don't kind of take youoff the rails, because that's
how you lose your audience. Andthen they're like, oh, I don't
want to learn about watermelongrowing in Wisconsin, so I'm not

(10:41):
gonna listen anymore.
Just because they asked onFacebook, if they could be on
your show. They shouldn'tnecessarily be on your show.
Right?
Yeah, I definitely have turneddown people's Well, first of all
people that I don't knowanything about what they do. And
it's not, it's not really abusiness, I'll show my the guest
and the going other shows andwhatever, but I don't. And then
there's some people that I'vemet who are just, you know, kind

(11:02):
of futzing around I say, becausemy terms, so I just don't think
I can make a good show out ofit. So therefore, I won't bring
them on, you know,

Tiffany Youngren (11:10):
well, and that's really the where the
message comes in, like you weresaying, where if you know what
you're, in fact, that leads meinto the next part where what I
call the audience promise. Sotypically, if we have something
where we're like, you know, ifyou listen to my show, for any
length of time, you're gonna gofrom here to here. So the first
part of that is justunderstanding Well, number one,

(11:32):
understanding our audience, butthen number two, understanding
what problem you're solving forthem, you have, do you have kind
of an idea of the problem thatyou're solving for your ideal
audience.

Unknown (11:43):
I think that if you listen to a lot of the episodes,
because we had said, I've donerecorded, I don't know, 180,
some odd, so 160 or out orsomething like that. A lot of
it's been a learning process.For me, too, I probably could
write a book on all the lessons,or probably should write a book
like 100 lessons learned orsomething or first 100 guests.
But yeah, I think that thereare, you know, things that as a

(12:06):
business owner, you can do, andthey're consistent in terms of
being successful. And you seethat with people who are
successful in multiplebusinesses, like there are
people that and I may be gettinga little bit off your question.
But there are people that aregood at one thing, like they
figure out whatever it is thebusiness that they're running,
and then when they sell thebusiness, or the industry

(12:29):
changes, or whatever, and theyshift, they buy a new business,
or they start a new business,they're not that successful. So
I hope that the people that arelistening, and the message that
I'm getting across is, you know,consistent enough to give them
the skills and the tools to beable, you know, to apply it to
almost any kind of business, youknow, and and a lot of it comes

(12:52):
with, like I mentioned before,and I speak about this all the
time, I'm working on a book witha co author called 10 ways to
get sued by anyone and everyone.It's funny, it's, it's, well,
he's doing this 10 ways here. Sowe came up with like, a funny
name, a catchy name, but it'sabout the things that you should
do. So you don't get intotrouble. And I consistently see
people doing things off thecuff, like, they rely on their

(13:15):
memory. And it's been proventhat our memories are very
fallible, very inconsistent. Wedon't have this like filing
cabinet in our head, we havelike a box where things get
thrown in, and now they'resticky notes in there, and they
get stuck to the wrong memories.And, you know, you and I swear
that this is what we, you know,we're arguing over what our
agreement is, and you reallybelieve what you're saying. And

(13:36):
I really believe what I'msaying. But our minds don't, you
know, work properly. I was witha friend of mine I haven't seen
in years, we went to highschool, we actually knew each
other from third grade and hiswife I went to college with, we
were talking about things and Iwas like really did that? Is
that how it happened? Like wetotally had different memories
of things that happened. Andthat's one of the mistakes that

(13:57):
business owners make. You haveto make it a habit to do
whatever you're doing, inwriting. With your partner with
your business plan with thepeople that you do business
with. I've had people say to me,oh, you know, I feel
uncomfortable working with aclient or customer like whipping
out this agreement. So I said,well, first of all, if you look
at it that way, like you'rewhipping something out, that's

(14:17):
not gonna go well. So you needto develop a process that you're
comfortable with, where youbring up the contract, which
says what you charge and whenyou can waive it. And just
because you waive it doesn'tmean they don't know it in the
future. And it when they cancancel and when they can't
cancel and all those types ofbecause they all get in trouble.
They get in trouble withcustomers because not writing.
Big, big, big problem.

Mitchell Beinhaker (14:39):
Yeah. Well, and you know, it's so true,
because after a while yourealize that that moment,
they're like, I would neverforget that this is what we
talked about. You're like

Unknown (14:47):
that's what they say and they've probably grown
anyway, but they're so adamant.And I remember because we were
walking here and that bird shitdropped on your head and so I
remember Yeah, no, probably notright, by the way. So

Tiffany Youngren (15:01):
Okay, so do you know so? So what? Just so
that I have I make sure that I'mreally clear, what is the
problem that you're solving foryour ideal? Your ideal listener?
Yeah, I

Mitchell Beinhaker (15:12):
don't know if it's, if it's the same for
all the all the listeners, it'sreally, you know, I am, I am
trying to help people increasetheir chances of being
successful. Okay, that's thegoal of the show. And the advice
for everybody's gonna fail,
and you're trying to bridge thatgap. So that
person, right, because theydon't do things planned out. So

(15:37):
maybe I'm helping to make thembetter planners to put things in
writing. I mean, everybody's gotkind of a different problem. But
the problem is, their successrate is very low. So
ultimately, the problem is, isyou don't want them to fail.
Like you don't
ultimately Yeah, to get a holdof that's the tagline. I think
we were we share I our ideas andhelp you get a hold of your

(15:58):
business. Got it as people arejust, you know, you know, the
way it is you walk in yourbusiness one day, and
everything's on fire. Yeah. Andyou had in your mind, like four
or five things you were going todo and you don't get to any of
them. Yeah, yeah, their habits,you know, form better habits to
be successful.

Tiffany Youngren (16:13):
Love it. Love it. Yeah. So and then, in Sorry,
I keep doing this. I just formyself, I believe the audience
promises one of the best thingswe could do for our show,
because I feel like number one,we know who we're talking to.
It's kind of like, when we're onsocial media, or just talking to
everybody we're talking tonobody, you know, literally, you

(16:33):
feel it, like you see thoseposts, you're like, you know,
you're just shouting out thesky. Yeah. And, um, and, you
know, good content will carry ashow. But an audience promise
fulfilled, will reallyaccelerate that, like, it really
takes it is like, because thenit's like, you are the Sherpa,

(16:54):
you know, you're, you're the onethat people are ready to follow.
Because you're like, Oh, they'relike, Oh, you get me. Number
one, you know who I am, you seeme. And number two, this is
where I'm at right now. And thenthat's where I want to go. Like,
I want to jump over that bridgewith you, because I believe you
can get me there. And I knowwith your show, like you

(17:15):
interview amazing people. Again,the episodes that I listened to
the content was amazing, greattips, just really actionable.
And the people that youinterview are very knowledgeable
in the area, as are you, whichmakes for better, you know, we
all know, like if you, you know,you know, the entrepreneurial

(17:37):
space, but you're bringing onexperts that you're able to ask
better questions, because youknow enough about it. So no.

Mitchell Beinhaker (17:45):
But that's probably something that I could
work on. Because I think that'sgood advice. I don't know if I'm
that clear. Like in my mind, Iknow what the promise is. And I
know what I'm talking about whywe're sharing this information.
But maybe it'd be more helpfulto listeners to be more clear
about that. Yeah, well, you'renice, I appreciate it,

Tiffany Youngren (18:02):
even knowing yourself, like even to go. You
know, because you do solvedifferent problems. But
ultimately, it solves oneproblem. So it's like, there's
no question, you have a map andthere are 10 roads that are
going to get you to the sameplace. As long as you're going
to the same town, you know, goesyou're going in the right
direction, exactly that samekind of concept. So one person

(18:23):
might need help with contracts,one person might need help with
mindset when we all need helpwith mindset. But you know, as
long as all those roads areleading in the same direction,
then someone knows that they canflip on your show. And that's
going to take them to that sameplace. Somehow, it might just be
a different topic. So thatthey're not listening to it
going. I don't want to hearabout contracts, like this is an
attorney. And of course, he'stalking about contracts, you

(18:44):
know, but you don't just talkabout that. And you talk about
that, but you it's relevant. Andso by giving a more holistic
approach is what you're doing.It makes the contracts
irrelevant, because a businessin business needs contracts, you
know,

Mitchell Beinhaker (19:01):
things in writing,

Tiffany Youngren (19:03):
so awesome. Okay, okay. Well, let's, um,
real quick, before I move off ofthe WHO part of things. What do
you do now to evaluate whetheror not your content is
resonating? Have you madeadjustments based on any
feedback that you've gotten?How's your engagement?

Mitchell Beinhaker (19:22):
Yeah, I mean, my engagement is more been
through my networks of people,you know, because I network and
connect with people. Well, nowall over the world, because the
zoom and I do get a lot offeedback on guests. Sometimes I
wish people were more honest. Imean, not everybody can love
everything that they hear on theshow. They're like, I love your
show. I'm like, well, that'sgreat. Do you have any

(19:44):
criticisms or you know, anythingyou didn't like? And I do get
some people that say, Well, Ididn't love that guest or, you
know, there was somebody who hadposted something totally
anonymously and I don't know, itwas something like you talk too
much. And it was one of those Sothat's where I kept kind of
interrupting the guy because hewas going all over the place

(20:05):
like, and I knew consciously itwas funny that I got that
feedback, because I knewconsciously this show was like
going off the rails, you know,and I would pull it back and
then make a comment, whatever.So, but yeah, I mean, I try to
give feedback all the time.Whenever I'm talking to people
meeting people, when a guest onother shows, I like to see what
they do I, I also participate ina couple of podcast things, not

(20:28):
only the online ones, if youheard a pod Max global, know the
guys at pod or I'll have toconnect you with Josh and an
Eric over there that's on airbrands. And pod Max is like a
day, where actually, you couldprobably be one of our keynote
speakers where we spend a daynow on Zoom, you interview three
people, and then there's aspeaker, or you could also be a

(20:53):
host. So you could you could Imean, you could always be a
guest. So you either guest onthree podcasts, or you could be
a host and interview threepeople. Plus there's all kinds
of breakout rooms and thingslike that. One day, I'll connect
you off offline.
Yeah, that'd be fun. That'd befun. Yeah. So how do you measure
your audience?
I don't know. How do we measurean audience?

(21:15):
I love that question. Because Iit's so loaded. I'm always just
sitting here going, Oh,
yeah. Well do. That's a goodquestion. They don't know. Like,
I don't know, from my intellect,like, how do I measure my
audience? I know, I've had abouteight or 9000 downloads over the
two years, but like four or 500downloads a month, I have no
idea. How do you do that? Tellme.

Tiffany Youngren (21:35):
Okay, so there's no silver bullet. So I'm
just gonna say that first. As weall know, podcasting, it feels
like a minute ago was brand new.And people were asking us when
we when we asked him to be ontheir show our show, they would
say, what's a podcast? Why wouldI want to be on a podcast?

Unknown (21:49):
And then less like, 12 seconds?

Tiffany Youngren (21:52):
Exactly. And so then it, then the great pivot
of 2020 came and everybody isdoing a podcast. So the beauty
of that is that the analyticsare improving, our technologies
are improving very, veryrapidly. So what I say right now
will probably change and so butwith that, I will I will say

(22:14):
that number one, analytics, it'skind of I'm not one of those
who's ever been chasingalgorithms. I've been doing SEO
for a long time. If you havegood content, you're reaching
the right people. If you'regetting if you're getting leads,
and you're making money, andyou're getting the right kind of
clients, people are contactingyou, and you're like, Thank you,
you're exactly the right personto be like, you're doing it

(22:37):
right, right. I don't care if Ihave 1000, or 520. Quite
honestly, all I need are just afew people that I get in touch
with that I'm makingrelationships with, I used to do
a show, I talked to you beforebeforehand about our real estate
show. And I only cared about whowas listening for my guests.
Like for myself, I only wantedto meet my guest. Right. So so

(23:00):
but I you know, we do a lot ofpromotion. So for that I didn't
even I wasn't even watchingdownloads as I was watching, how
much social media are we gettingout there? You know, so, being
able to have a podcast andcreate all this content. You
know, we had a blog and socialmedia and websites that we
developed and email campaigns,we were always making editorial
calendars and all this. And thenI had a, an inspection company

(23:25):
that we had for a client we werein it was in Northwest
Washington. And we had to doarticles on mold. Because guess
what, it's the biggest problemin an inspection is mold. One, I
guess they'll there's a lot but
yeah, no, but that's a bigissue. Yeah,
and every time, we would usehigh level sources for all of
our articles, and it never wasright. They were always just

(23:46):
like, No, that's not how wehandle it, you know, I don't
care that that's what thisorganism, you know, like it was
on the Today Show or you know,or if it was on some study, like
they have their own studies. Andyou know, this is who they
listened to. So finally, Iinterviewed them. And I did a
couple interviews, I made up awhole bunch of questions,
because I know what everybodyasks about mold, and plus, we

(24:06):
had keywords. And so then wewrote a bunch of articles. And
so basically, with ourpodcasting, we've done something
similar. And so kind of back tothe original topic, which is how
do you measure your audience?Well, it depends on what your
goals are. If you I thinkdownloads are a vanity metric,
that the end like that's

Mitchell Beinhaker (24:26):
give me a badge when I hit 5000 wasn't
5000 a month?

Tiffany Youngren (24:30):
Some sponsors only look at downloads. So some,
you know, like when I was doingwhen I was working with real
estate agents, they wanted toknow how many people am I
reaching? That was a beautifulquestion, because I could tell
them well, we get it out onsocial media, you get social
media content. So again, it'slike anything else we do in
business. We're like, What isyour problem? And how can I

(24:50):
solve it? So downloads veryrarely, unless it has to do with
advertising solves anybody'sproblem. Right? Advertisers are
ridiculous. that that and I'mjust gonna say it out loud is
ridiculous. All they care about.They don't know what else to
look at. That's all it is. It'slike,

Mitchell Beinhaker (25:07):
even know, Tiffany, if somebody's listening
to your podcast, let's say theydon't download, so they stream
it. Do the analytics, pick thatup as a download.

Tiffany Youngren (25:14):
I'm on Lipson, and they count streams. So we
can see maybe pod bean, I am andone thing will lead into and is
this whole blog post situationlike blog posts are the number
one way to promote your show thequickest, the longest term, they
live forever.

Mitchell Beinhaker (25:31):
And you can log on my website, I do it all
for each episode. Yeah, thiscontent, they still can really
crawl through audio and videofiles yet, right? I mean, these
will be written word.

Tiffany Youngren (25:41):
Well, I mean, there's, you know, really geeky
ways that they do. But that'ssuch a minor thing. At the end
of the day, like you can doevery piece of metadata and all
that kind of geeky stuff. At theend of the day, people are
looking for a topic, they'regoing to find your podcast, and
they're going to listen to you.So when we embed that player
into our blog post, I want toknow that that got listened to

(26:03):
because we put so much effortinto it. So we do get blocked.
So we're able to see like, okay,so when people are going to our
blog post is that, are wegetting as many downloads as we
would imagine that we would begetting? Now having said all
that, numbers matter. So ifyou're not getting like when
you're starting out, it's justyou're just not going to get a
lot of numbers. So we're notright. Yeah. So your guests are

(26:25):
a big, you know, big asset whenit comes to it. And then then
you lead into the whole numbersthing. So, so that probably
didn't really it like that's howI measured? It's like, I don't
Yeah, I mean, I do because Isucker like everybody I'm like,
Okay, so what's my, you know, Iknow the average, I think the
last time I checked, I don'teven know what the app, they ask

(26:47):
me the question. I have no idea.It's 145 in the first 30 days,
at one point was the average. Ithink that that's really high. I
don't think that that'saccurate, since the big flood of
people into podcasting. Butanyway, so I'm super happy that
you're on that page, too. Ithink that that's the best thing
you could have said, well, I

Mitchell Beinhaker (27:05):
mean, I think it's content marketing for
me. But now that I've had beendoing this for two and a half
years, I do know that it'svaluable to the people coming
on. So I always want them to,you know, to look good to sound
good. And then I tried to pull ahook out of that you hear the
way I do it. It's like the NPRformat, or whatever, I pull out
a hook at the beginning to like,get people interested in the
book because I'm trying topromote their business. And then
in return, it promotes what I'mdoing. So I didn't have that at

(27:28):
the beginning of two episodesout, what are you offering, and
14 people on your mailing list,I got 2700 people on my mailing
list. So it takes a while. It'sdefinitely a long haul. You got
to be committed to it. But myunderstanding Tiffany is that
there, there's not a lot ofpodcasts that that stay the
course. It's only 20 or 30%. Alot of people put out a couple
episodes, they do something theydrop off, they stopped doing it

(27:49):
the people that are really init, not to win it, but in it to
stay in the game. And to keepyou know, crafting all this good
stuff is still a minorityportion of the industry. Yeah,
right or am I wrong?

Tiffany Youngren (28:04):
No, you're 100%. Right. Last I checked, it
was three out of five quit.There you go. Yeah, exactly.
But, you know, I think it's fairto say to that we have to have
some kind of analytics. So whenwe're looking at it, it's just
important to understand thatit's not just about downloads,
so don't be discouraged. Andeven the most massive podcaster

(28:26):
of today, had nobody listeningfor a year. I don't know if I've
heard I mean, unless you'refamous. So I always say like, in
fact, they I tried to say thisearly in, in the

Mitchell Beinhaker (28:35):
interview with Joe Rogan started out with
payments. I don't

Tiffany Youngren (28:39):
know, because he was no big list when he
started. Yeah. But but at theend of the day, it's like, I'm
not famous, Are you famous? No.Yeah, I'm gonna assume that
you're not famous. So this iswhat the rest of us have to do.
And even the ones who aregetting, you know, six figures,
downloads, they startedsomewhere, and they have some

(29:02):
story of how they made it pastthat first year. Right. So, at
the end of the day, though, too,is we do have to look at
something to know, like, arepeople listening? What are what
are they responding to? Youknow, I'm sure that you know,
over this time you've madeadjustments. Have you made any
adjustments and it hasn't beenin response to either feedback

(29:26):
or what you've seen in yournumbers?

Mitchell Beinhaker (29:28):
Yeah, well, you know, one of the data
analytics that I do like is likethe regional data, the
geographic data, like you cansee like wow, this person from
Australia downloaded mypodcasters somebody from Iceland
you know, that's it'sinteresting, but I think along
the way, very early on, I got tothe point where I said listen, I
have to have like a format as tohow I put at least the audio I

(29:49):
don't edit the video I put it upwith a thumbnail and that's it
but the audio side I was likewell this is going to kill me to
do and I have some people helpedme with the the video I mean,
the editing, but I mean I'm alawyer, I don't have a
production company. So some ofit I like to do myself. So I, I
put together a template as theway I want to do it. I did some
research as to what formats areout there. That's why I found

(30:10):
NPR how to format a podcast andwhat they their opinions were
because I listen to a lot oftheir podcasts. And I came up
with this processor, thistemplate. So it's basically the
same every time. But I do tweakit because now I've put in now
Mike sponsors are really justaffiliate sponsors. They're not
people that pay me to do theshow, I make money, if they sell

(30:30):
their products, I make verylittle but those mid roll
commercials in the opening andstuff that I've put together and
I move those around and adjustedthings, but for the most part
now, haven't tweaked a lot ofstuff. In terms of the format
for a while. I told you the ideaof doing a series of different
industries, I'm doing that butso far, I haven't tweaked the

(30:52):
format. I just I have it. It's achecklist. I do it, I just move
on to the next thing.

Tiffany Youngren (30:58):
Awesome. Awesome. Okay, so let's, um,
let's talk a little bit aboutwhat so I want to talk about the
things that you're doing thatare working. And what have you
seen to be the most effectiveways to attract listeners and so
far?

Mitchell Beinhaker (31:16):
Yeah, so that's, that's kind of evolved
when I before the pandemic,right, because I could do things
in person. And then with Zoomwas, I didn't do it on, on
video, people would literallylike with it, you know, this
thing here. So they would cometo my office, I got another one
at the end of the table. Theywould sit there and we record it
on Audacity. One time I did anhour interview and it wasn't

(31:37):
recording. And I don't even knowhow but we had to redo it. And
then COVID hit right. So then wewere all locked up. And nobody's
coming to my office. Certainly Icertainly didn't want them to.
So that's when I discoveredzoom. And now even when I do a
podcast, like in the office withsomebody nearby, I haven't get
on Zoom, because I want thevideo captured all that all that
content. So so that that hasthat has evolved, I guess a

(32:03):
little bit in terms of how I dothat. And then what was the rest
of your question?
Was the most effective ways thatyou've been able to attract
listeners?
Oh, yeah. Right. So then, so Iget I have a pretty big network
locally, at least, you know, Igo to networking events now
online, you can go all over theworld, but so I get a lot of I

(32:23):
was getting a lot of referralsfrom other professionals.
There's some very good ones. Imean, it's people that seemingly
were like little business ownersand I start talking to them. I'm
like, Oh, my God, they had thisstory where they were like in a
coma and they were hit by atruck. And then they started
this business and crazy things.And then slowly but surely, and
I still get a lot of referralsfrom people I'm a little bit

(32:45):
more choosy about, but I've hitthe circuit somehow of Booker's.
So I get a lot of emails fromBooker's about guests. I mean,
seven out of 10 are good,depends on what they are. But
I'm in that I just I don't know,I hit that wheel. And I'm like,
on that merry go round, I guess,for a while. And then. And then

(33:07):
I also use it as a prospectingtool. So I'll go to an event
that's, you know, naming, youknow, business owner of the year
or whatever, in New Jersey, I'lluse it as a way to approach
people because you can't do thatas a lawyer. I can't call you up
and say, Tiffany, do you need anew business lawyer now you
could think that's fine, or youcan report me to the ethics
department. So you know, I don'tso it's a way to approach

(33:28):
people. So I do probably thosethree ways networking,
individual approaches, and I geta lot through PR people and
booking groups.
Okay. Very good. And then do younow you mentioned that you have
a blog, and I'm on do you keepthat on your biohacker law page?

(33:50):
Or is that on your podcast page?
Yeah, so the podcast pages, justpod, pod bean, but it's funny
that you brought that up. So I'min the process of kind of
rebranding. So the podcasting,the speaking the writing, the
blogging, was kind of gettinglost in the law firm, which I
didn't want that. So coming bythe middle of the summer, I'll
be launching a new law firmwebsite, new branding, little

(34:13):
bit new colors. And then we'llbe working on the Mitchell
buying hacker.com PersonalBranding side, where the podcast
will be highlighted, morespeaking, writing the blogging,
still not sure how to do theblog, because some of its
podcasting some of its legalstuff. Right now is on the
website though. There's a menuthat said podcasting you can go
to the blog and all that, thatdifferent stuff. So on the pod

(34:39):
bean, you know the host, yousaid you use Libsyn The only
thing up there is that the shownotes so that's not really a
blog, but then I take those andI make a blog out of it and do
him a MailChimp mailing and allthat postings to the Yeah,
exactly.
So have you seen a lot oftraffic like have you do you
track the analytics on eitherthe email or the

(35:01):
blog post. So that's another,that's another reason why we're
redoing all this stuff. So no, Ihave not been good at SEO. And,
and, you know, fine tuning mywebsite. So I'm working with a
friend of mine who I've workedwith for awhile, I do a lot of
his legal work. He's helping merebuild all this stuff, because
they're, they do for biggercompanies, but these helping me
do the, you know, the digitalmarketing, the SEO, all that

(35:24):
stuff. Because ironically, likeyou said before, just putting
out really good content bringsyou business, like I get calls
and connections for business allthe time, every day. And my SEO
is terrible. So I know thatcontent is really important. But
yeah, I could fine tune the SEO,the website needs to be refined.

(35:44):
And we're right in the middle ofthat whole process. Because that
like I've mentioned before, if Igo to a website, every page of
my website should do something,right. If you land there, you
learn some information, you comeinto my world, you get on my
mailing list, you getinformation, I follow up with
you, we stay in touch. Most lawfirms do not do that at all. You
go there, you can learn abouttheir partners, you can learn

(36:05):
about the practice areas,there's nothing, there's no call
to action, there's no funnel, soto speak, there's no marketing
system. There's just terrible atit. Yeah, I did criticize all of
my colleagues, consistently. AndI don't want to be that. So

Tiffany Youngren (36:17):
a lot of businesses are like that. It's
so funny that you said that II'm just so impressed, because
I've been building websites fordecades, quite honestly. And
that's one thing I've alwayssaid is like, every page of your
website is like a very valuableemployee. And they should have
two things, they should have ajob to do like an outcome. And

(36:40):
what it needs to do it just likeyou would with an employee. And
so I love that you said that

Mitchell Beinhaker (36:45):
to my friend, Roger, he taught me
that. And he said, Listen, youshouldn't have a page up here
that doesn't do anything. It'slike a tiny little funnel. Yeah,
so that makes sense. But a lotof lawyers don't think they get
in, you know, business throughthe web. They think they get
business locally. And it's nottrue.

Tiffany Youngren (37:00):
So yeah, and it could be true. And the other
thing too, is that I love about,like what you're doing and the
way that you're answeringquestions of your ideal client,
because I know I'm making anassumption here. But is this
correct that your ideal clientis also your ideal listener? Is
that fair to say?

Mitchell Beinhaker (37:17):
Yes, tip, it's fair to say it's typical
business owner. Yeah, I mean,you know, maybe my ideal client
is a little bit more mature intheir business. So they have
money to pay me but and theyhave more things going on. So
their family owned businessthere have multiple partners in
the business. But I always havea soft spot in my heart for
entrepreneurs and people thatare getting started. But a lot

(37:37):
of times they don't have moneyto pay me. So we gotta give him
like a special deal upfront, toget started. stuff.
So just Yeah, or send them theepisodes that will help them the
most like that's how
they refer their good refers.They refer other people, they
talk to their friends. Oh, youneed to talk to Mitch. He's the
guy and call me the weirdestthings or like I heard you're
the guy. I'm like, for that typeof law. No, I'm not. But I'll

(37:57):
get you somebody who does it.

Unknown (37:59):
That's awesome. So yeah, yeah, it's all about the
relationships were top of mindrelationships. Yeah.

Mitchell Beinhaker (38:05):
So do you have a social media strategy?
Do I have a social mediastrategy? So probably eight
months ago, I didn't. And nowthat I'm working with my friend,
I'm starting to so right now, mysocial media strategy is the
podcasting twice a week. Sothose go up on social media. And
then I, you know, like and postand I speak, so I'll put that

(38:26):
out and stuff, but I'm gonna,that's part of the whole review
is to come up with a moresystematic strategic social
media strategy as part of theoverall because they all support
each other. Right? So and thefunny part is, like I said, I am
busy and I do get a lot ofbusiness through all of my
efforts and things and it's notas strategic as I think it
should be. Some of itshaphazard, you know, I used to

(38:49):
friend used to tell me, youshould post twice a day, um,
twice a day on what, like I havework to do, you know, twice a
week is a huge jump for me. Sowe're working on that. Yeah,
we're strategic about it.
What's nice is typically you cando the outbound, you know,
systematically it's yeah, it'sthe messy stuff. I in fact, I've

(39:11):
mentioned this on a couple otherepisodes, but the next question
leads to like getting on togroups and forums on LinkedIn or
Facebook. Are you doing that andanswer yes. So in not podcasting
groups, but paralegal groupsSmall Business small business

Tiffany Youngren (39:29):
group, okay, perfect. Perfect. Because yeah,

Mitchell Beinhaker (39:31):
and I don't do enough of it. There was a
time where I was doing even moreand then I would get somebody
call me I was like, Why do youcall me they're like, Well, you
were answering the questions. Ifigured you were the expert. You
never thought about that. Soyeah, you go from you know this
Feaster you go from one thing toanother, that's why you need a
more strategic plan. So I knowthat I do this on this day and
this on that day, and so I wouldsay I'm 60% there and my

(39:53):
wellness. That's

Tiffany Youngren (39:54):
fantastic. Yeah, that's really good. Yeah,
I love that. In fact, A lot oftimes I found myself, I always
call it pajama work, because Ifeel like it's not really work.
I feel like I'm just talking topeople about what I love to talk
about. So a lot of times, I'lltry to, I'll do it like on a
Saturday morning, which probablyisn't ideal, but a lot of times

(40:16):
I'm either 100% or 20%, or 10%,you know, so, but I think the
more consistency is helpful, butat the end of the day, if you're
doing it, it's huge, and itworks. So one thing that you saw
that really stood out to me isthe idea that, once you're doing
it, you just get busier. And sohaving that, not beating

(40:37):
yourself up about it, exactly,

Unknown (40:39):
but you know what, you're right, because I have a
friend of mine who's got apodcast called The E-tribe. We
did some dual episodes together.And one thing he said to me
early on was, listen, it's notmagic, but it seems like it's
magic, if you just keep puttingout consistent quality stuff.
And you know, let's say we'renot all perfect, right? We fall
off the wagon all the time, youtry to be strategic, and you put

(41:02):
in systems that keep it goingand keep it going. Business will
come, you'll get notoriety,people will start to listen to
your podcast, they will followyou. And sure enough, I mean, it
took good eight I mean, thepandemic helps, right, because I
connected with so many morepeople. But yeah, I mean, 18
months in, you start to seethings that are happening,
because you stick with it. A lotof people don't, you know,

(41:24):
they'll tell you, Tiffany, Iposted on LinkedIn, not gonna
happen. Well, how many times youcan post on LinkedIn, like
three, three times? And you'relike, Well, no wonder nothing
that you have to be. You have tobe in the you know, play in
traffic to get hit. That's

Tiffany Youngren (41:38):
what I always say, Well, ultimately, if it's
all about building ourbusinesses, it takes about
sounds terrible, but like ittakes 10 years to be an
overnight success. It justdoesn't it does. Right. And so
if in podcasting, it takes eventwo years to be an overnight
success, that is, you know, thatis called leveraging. Yeah, that
is leverage right? There's so Ilove I love what you said is

(42:01):
spot on. So I'm so on socialmedia, when you're posting on
social media, do you send themto your pod bean? site? Or are
you and I know you're in atransition? So it's kind of a
good time to ask me? No,

Mitchell Beinhaker (42:14):
I think I do. Yeah, the links go to the
for the podcasting. Yeah, I sendthem right to the pod bean.
site, so does the blog. So didthe emails like I use MailChimp?
Yeah, but I, you know, I don'tjust post podcast stuff. I post
legal stuff, you know, updates,things like that.

Tiffany Youngren (42:37):
Okay. And for me, so Beinhaker law. Yeah.
Calm. That's where your blog is.So whenever you talk about your
brain, that's where it lives?

Mitchell Beinhaker (42:45):
Right now. It is. Yeah.
So where is? Sorry? I can't findit. I keep them. I mean, I'm
like, maybe it's just me, butmaybe
somebody moved in Hold on a sec.

Tiffany Youngren (42:58):
I don't know. I'm just missing it. I don't
know.

Mitchell Beinhaker (43:01):
Maybe they we didn't get to the - lemme
see. Oh, no, I'm sorry. It'sunder about the practice by an
ACA law blog. That's what itthat's where it is right now.
About because I have guests ondifferent topics. It's not just
the podcast and yeah, yeah, I'mgonna have to now that you
pointed that out. I'm have tofigure that out as we make the
transition

Tiffany Youngren (43:18):
blog. But it's up

Mitchell Beinhaker (43:22):
to you and me program in HTML, I, you know,
have this that's one thing. It'slike, I want to do this. And I'm
like, I can't do this. I gottaget somebody else to do it.
Yeah, yeah. Let's

Tiffany Youngren (43:32):
say that's okay. Okay, that's, that's
awesome. I'm

Mitchell Beinhaker (43:35):
gonna make a note, because when we do the new
website, we got to do put ablog. Okay, blog, but
yeah, yeah. If you have someonehelping you through that whole
process, that's going to bereally yeah,
my friend rod. Like, that'seasy. Like for you.

Tiffany Youngren (43:50):
He's like, Yeah, I

Mitchell Beinhaker (43:51):
barely know how to do these postings. Yeah.
Isn't me like, Don't
worry, your blog will be at thetop of the navigation bar.
That's what he promised me.

Tiffany Youngren (43:57):
So Excellent. Well, I'm glad that I clarified
because I do want to I, I alwayslike to take a look at the blog,
because it's so important. AndI'll have to say like for my
marketing company, we do haveour, we, when we write it a full
on bought blog article about anepisode, we put it on our

(44:18):
marketing page, because 100%relates to it just like for you,
I'm sure that there are topicswhere it's like, yeah, it's on
my practice blog, because itcompletely relates to what
advice

Mitchell Beinhaker (44:29):
you have to figure that whole thing out.
Right now the blog isn't even indoesn't even look the way I want
it to look. But I wanted to getthe content out there knowing
that we were, you know, that'sone of the problems with
recreating stuff and you'realways kind of redoing, and then
you're like, okay, great, butit's not static, you know, so I
got it up and I said, Listen,let's do this. We're moving to a
new platform, the new websitesthat could even be on WordPress

(44:50):
or some other system so but Ididn't want to like wait not put
the content out. So I'm like,listen, let's do this with the
thumbnail this, okay? And I getit out there because it's
content. So it's important to medoesn't look like I wanted to,
but Well,

Tiffany Youngren (45:03):
in you're getting there and I think that
that's a great example foranyone listening is that it's
better to get the content outbecause people are gonna be on
Google and yeah, passes you by,they're gonna be looking at a
topic and then boom, up comes anactual post. And so

Mitchell Beinhaker (45:19):
I think it takes a while to get indexed
right to really kind of show upand yeah,
yeah, exactly. So I think it'sgreat that you're doing that.
And I'm assuming that you'regoing to have the audio embedded
or the video
or Yeah, so that's so I used tohave I don't think it's there
anymore. I used to have a pagewhere there was like a guest
page. Let me see if Oh, yeah. Soif you go to podcasting, right,

(45:41):
and you go to meet our guests,you see where that says, yes,
yeah. Okay, so this was theoriginal wasn't really a blog,
but So originally, let me see ifit's gonna come up. I had yeah,
here comes. There's a player atthe top, you'll see it. I don't
know if your system is fasterthan mine.

Tiffany Youngren (45:59):
We're both on Zoom. So it's making everything
take longer. Yeah. Oh, yeah.That's right. That's a little
bit now on video. Probably.Sorry, everybody. Yeah, so I
have. Yeah, that's Beinhaker LawB-E-I-N-H-A-K-E-R Law dot com.
And you follow along with us aswe're looking go.

Unknown (46:16):
Yep. And then you go to podcasting, which is a drop down
menu and meet our podcastguests. Okay, so originally, I
end there, just a little bookblocks, right. So there's little
windows with each guest. Andthere's the player at the top?
Well, that was great. Until Ihad 160 episodes. You know how
long that page is? Yeah. Yeah.So that's when he switched to
the blog. So I don't have aplayer on the blog yet. Because

(46:38):
we're gonna launch I didn't evenbother to, I wanted to finish
the new website. So I don't wantto get distracted by helping me
with things about the oldwebsite, which is probably a bad
strategy. But that's kind ofwhere we are.

Tiffany Youngren (46:50):
No, I think I think you're doing the right
things you're doing. And we'llhave a player. Yeah, it's
important is taking the action.And then the things that are
getting traction, putting effortbehind that, instead of you
know, a lot of times we want todo everything. And at the
beginning, we kind of need to,but then it's looking at what
areas are working. And then howdo we optimize those areas?

Mitchell Beinhaker (47:11):
Because if you don't launch you don't get
any analytics.
Yeah, yeah, exactly. So okay,awesome.
Awesome. I think he just loadedup. What's What's it called? Now
Google console. So he loaded itup on the web. They've changed.
Google's always changing theirtools. So it's like, yeah, so
they're loading that up on thefirst website so they can see

(47:32):
what was going on what wasn'tworking with the old website,
and they can compare it to a newwebsite. Oh, so I'm like,
Alright, here you go. Andthey're doing whatever they need
to do. Yeah. Nice. Nice. I've noidea. I've never seen the
analytics.

Tiffany Youngren (47:41):
Awesome. Well, this has been really helpful.
Before. Now, I know, I just wantto kind of get back to your
ultimate vision, I always wantto keep the main thing, the main
thing, right. So your ultimatevision is you want to help
entrepreneurs make betterdecisions with their businesses,
right. And when you're lookingat your podcast, again, the
contents amazing, but it's whenwe when I when you approached me

(48:05):
about being on the show, when Ireached out to you, it was all
about like, do you want to talkabout monetization? Or do you
want to talk about preeminenceso profit or preeminence and we
chose the preeminence? Rightroute. So we're going to talk
about, so that's why a lot ofthis has to do with, you know,
how do we get listeners? Whatlisteners do you have? How do
we-

Mitchell Beinhaker (48:22):
It's all helpful, I love it.

Tiffany Youngren (48:24):
And so the next part, we're going to start
to transition into the next partwhere I kind of talk about my
take on things and then getyour, your input and feedback on
that. But before we do, I justwanted to kind of hit that
Touchstone where it's like,ultimately, you want to help
people make better decisionswith their business. But before
we transition, what do youbelieve is standing between you

(48:45):
and fulfilling that vision foryour show?

Mitchell Beinhaker (48:50):
I'd like to believe that there's really
nothing standing in the way ofit. I mean, I think it's just
continue to put out the content,that same message we get, we
get, you know, I've talked to somany different people. And there
are themes and trends andlearning that goes on. I'm
learning, I hope the listenersare learning. It's like a
University of experience fromall these people that have some

(49:11):
of which have failed their wayto success, some of which came
out of business school, somewhich have technical degrees,
some which have no degrees, andthey all have different stories
and ideas to share. And that wasthe whole, you know, goal of the
podcast. You know, one of thereasons why I'm trying to do
some series coming up and focuson industries because I, you
know, I feel like we've told abig story with 180, 109- 200

(49:32):
episodes, whatever it is, I'llhit 200 soon. And, you know, so
then what do you do from there?So I want to, you know, kind of
step it up. And let's do somereal specific things for
minority owned businesses, womenowned businesses. I mentioned
before we were I think beforewe're on, like, I'm looking at
craft brewers. Now I'm a bigbourbon drinker. So it probably
won't extend my life, but I likebourbon. So maybe craft

(49:55):
distilleries. Yeah, maybe it'llpreserve my body. And you know,
stuff like that. So I'm thinkingYou know, maybe there's craft
bakeries, craft candy makersaround whatever. So we can kind
of get into industries and shareideas and learn from everybody.
And you know, and maybe I helpedthe guest too. I hope, I hope
but that's, you know, I don'tthink there's anything holding
me back in that regard. But Idon't want to be complacent

(50:17):
about it. I mean, I'm alwaystrying to find out do people
like the content? Is it good? Ilistened to it? Yeah, this
sounds like shit. And then Ichecked with somebody else. What
do you think I was a greatepisode. I'm like, really? Are
you sure? What about this? Youknow, just like you, you're
probably critical about yourstuff,

Tiffany Youngren (50:32):
you know? So yeah, yeah, I definitely am.
But, um, that's a whole nothertopic. But one thing I love
about when we did touch on thisbefore the show, I think it's
really fantastic. Because wetalked a little bit about people
quitting. And what I've seen isnumber one, monetization, like
if people completely ignoremonetizing, I think you need to

(50:53):
have a show that isn't harmed bymonetization, and that it
shouldn't, you know, hurt thelistener in any way. But, um,
but I do, if we ignore itcompletely, people quit. Like,
there's just no way you can justdo it forever and do all the you
need to start questioningsomeone else, you know, like,

(51:14):
otherwise, you're gonna do theediting. And you probably be,
you know, like you like, you'reway too busy to be doing that
kind of I know,

Mitchell Beinhaker (51:21):
sometimes, I don't know, I do have, I picked
up a couple people throughUpwork or Upwork, like a woman
in the Philippines and a guy inCalifornia. You know, it's like
20 or $30 an episode, it's not alot. But you know, there's some
times when there's a certainepisode or things that I need to
do that I'm just like, you know,what, it's just harder to
explain it, and I'm gonna haveto redo it, and I just do it.
But I have systematized that. Soit only takes me like 45 minutes

(51:43):
and episode to get it ready.

Tiffany Youngren (51:46):
That's awesome.

Mitchell Beinhaker (51:47):
But you're right. Yeah. I don't want to do
this long. I mean, look, I tellpeople, if you're if you want to
start a podcast and make money,you're going to be very
disappointed.
And so the listeners, yeah,because usually the motivation
hurts, you know, like, it's justbad.
I mean, very few people, like,you know, Joe Rogan, and Dax
Shepard signed deals to go overon Spotify. I don't know, Jack

(52:09):
Shepard got but he's moving toSpotify. I'm not sure he's not
doing it for no money. Yeah, sothat doesn't happen. But it's a
very good way to producecontent. It's a very good way to
promote your business. Butyou're right. If you want to
keep in the race, you're notgoing to be able to do it
yourself. And like me, I have alot of trouble justifying
spending a lot of money I've hada lot of people approached me,
oh, we can do this for you. Wecan your whole run your whole

(52:31):
show. And it's three or $4,000 amonth, I'm not putting through
for that, you know, $50,000 ayear and on my podcast, get I
said, Listen, get me sponsors,you keep the sponsor money, or
has to sponsor money orwhatever. And we're gonna add a
couple of deals like that.There's always ways to do it.
But it definitely is has to bepart of the equation. I agree.

Tiffany Youngren (52:51):
Exactly.Yeah. So ignoring it is not a good
option. And the other thing isboredom. And that's one thing we
talked about before. And so Ithink this whole idea that you
have the the the series andthings like that where you're
getting into these industries,it's still and that's why an
audience audience promise is soimportant, because then you can
always everything is throughthat filter. Everything is like

(53:13):
does it fulfill the audiencepromise. But what somebody came
up to me and I can't rememberwhat oh, they were in real
estate. Oh, big shocker. Theywere in real estate. And they're
like, you know, it was like,what? I know podcasting. Real
estate is love. And I could doit on

Mitchell Beinhaker (53:30):
your real estate bucket. A bunch of good
people on my, on my show. Yeah.

Tiffany Youngren (53:34):
So but with with somebody came up to me, and
they're like, Oh, I'm in I livein Montana. So he was asking,
would it make country? I want todo a hunting podcast. And I was
like, Why do you think peoplemoved to Montana? I think that
that's brilliant. Nobody wantsto hear a real estate agent talk
about real estate. Like that isthe last thing and I think that
you've really captured thatessence. And when you have an

(53:57):
audience promise, there's alwaysthat TrueNorth. And so if you
have an idea that you're youknow, for example, for our show,
it's like I promise that ifsomebody listens to the show,
they can not only just have apodcast, but they can crush it.
And so when we when I'm like I'mbored, and I get and I told you
before I get bored, super easy.And I'm like, Okay, I need a new
series. I'm gonna take a breakseason's over, we're gonna do a

(54:18):
series

Mitchell Beinhaker (54:19):
in a in a perpetual season. I've never
taken a break. I probablyshould. But you're

Tiffany Youngren (54:23):
the best. Like, yeah, I'm terrible at
that. But, but I also use myshow for testing. So I'm usually
also when I take a break, I'mmessing around with the systems
I messing around with theprocesses. And we've got this
really great guessing platformand profit platform. And so I'm
always like, updating that orupgrading it. And when I'm doing
my own show, it's like, it'shard to change your process

(54:46):
while you're using your process.So well,

Mitchell Beinhaker (54:49):
chicken in the egg. But you know, sometimes
you just got to do it and changeit as you go and try it and
things like that. You know,
we've got a couple of texts thatwere different just because we
were changing our system. donewhile you were getting your
phone, I got
a lot of text from you. I thinkI sent a lot of messages to
somebody said, Boy, I gotreminded about your show a lot.
So I took like one of them off.It was too. It was too many. But

(55:09):
it's funny you say that? Becausewhen I first started, and yeah,
that's why I came up with atagline. So I do have a goal in
mind for each of the shows whatour objective is. But when I
first started, when I had fouror five law part and five or six
law partners, we were like,we're gonna do like law, a law
podcast, we'll do things like ifyou have to go to municipal
court, and it was like, Oh, thisis gonna be great. And I talked

(55:30):
to a bunch of colleagues of mineand friends, they're like, that
is very boring. It is. That'sit. That's the attorney. Nobody
wants to listen to that shit. Igo, but they need it. He goes,
doesn't matter. They're notgonna listen to it. They
scrapped that whole idea andthen eventually came up with the
whole.
I mean, I believe me, I wouldlove to do a show on SEO and
everybody wants to know aboutit, but nobody wants to hear

(55:50):
about you. Unless you
Yeah, I've done a couple ofthose. I don't think I got a lot
of downloads on it was good,good content, really good stuff.
But people don't have thebandwidth to keep listening to
it for like, 30 seconds or like,you know what? I think I'm gonna
hire somebody.
Yeah, exactly. It's funny. Ispeak about podcasting. Now. I
don't know, I'm, I'm a selfproclaimed expert. So locally, I

(56:10):
speak about it. And there'salways people anybody want to
start a pot, because they raisetheir hand by the end of the
show? The speech? They're like,I don't want to do this. So I
have some studios I work with Ican send you to and they'll do
the whole thing. Soup to nuts.Yeah. Because it's it is
overwhelming. Yeah.

Tiffany Youngren (56:24):
Yeah, there's definitely if you want to do it,
right. There's a lot to it. Andto be consistent, it feels
mundane. And it's hard to stickwith it. So I wholeheartedly
agree. Okay, so before we moveinto the part where I share, I'm
going to share three things I'mgoing to share number one, what
I see you doing really, reallywell, some of the things because
I'm not gonna be able to hit onall of them. Yeah, we

Mitchell Beinhaker (56:42):
don't say on the two well, stuff too long. We
want to have the bad stuff, theimprovement stuff. Yeah, I'm
open book, I don't care.

Tiffany Youngren (56:48):
That's better, I made a really good list of
this. And I think I told you alot of the stuff I like already.
So the second part will be someareas of opportunity, not
necessarily in any order, just,you know,

Mitchell Beinhaker (57:02):
I get to take notes during that portion
You have my permission Tiffany

Tiffany Youngren (57:04):
Yes, and, and I and I will get these out to
of
Awesome, awesome. Before I do, I want to
him a little bit slow on gettingthem out. So if you take notes,
you can actually use them. Soand then the third part will be
I always start with the four P'sof preeminence. And all four of
if I'm boss of the world, thiswas my delivery on my promise,
where I'll give you anactionable step that I think
these things have to be present,I believe, and what I've seen
will get you the quickest returnwith the least amount of effort.
So awesome. Let's get to it. Sodo I have your permission to

(57:25):
transition into the next part
and studied for the last howevermany years, to, really gain
those listeners. So I mean, wecan spend a year podcasting but

(57:47):
I believe if you don't havethese things, you're going to
end the year go on. I thoughteverybody said I was gonna have
one.

Mitchell Beinhaker (57:53):
Perfect, right? You gotta practice,

Tiffany Youngren (57:54):
practice. Exactly. So number one is know
your purpose, which we talkedabout at the beginning, your why
why you're doing it. Becausewithout it, it's hard to stay
inspired to continually do it.Now drop. Number two is to know
your people really dial in onyour audience messaging so that
they want to listen once you'veworked so hard to get them

(58:15):
there. So once they're there,also promotions. So getting them
there needs to be addressed,which you're doing a great job
at, you've got a lot of thingsin place, you've been doing
things and then I it's clearthat you're really digging into
those things and improving themnow, which I think on the
timeline of your show is ideal.And then number four is the

(58:36):
proceeds. So it's getting thatprofit so that you can delegate
that there's an actual ROIattached to it versus like you
were saying like I'm not goingto just pour $50,000 In a year
out to it. But there is a pointwhere you can have a measurable
ROI that it would make sense aswell so right but today we're
gonna talk about how to get thatpreeminence so first I'm gonna

(58:59):
start with things that I seethat you're really really strong
at. First of all, you have agreat podcast voice which-

Mitchell Beinhaker (59:05):
I do?

Tiffany Youngren (59:06):
Yes you do. So that's really good.

Mitchell Beinhaker (59:08):
I think that was the hardest thing is
listening to myself like on theradio when I'm listening in the
car. It freaked me out. Yeah,because your voice doesn't sound
to you like it sounds everyoneelse you have a very nice voice
too.

Tiffany Youngren (59:18):
Well thank you

Mitchell Beinhaker (59:19):
You probably don't think that though.

Tiffany Youngren (59:22):
But one thing I found is as a podcaster a lot
of people are really worriedstarting podcasting that they
hate listen to the voice but youhave to like you can't if you
don't you're gonna fail likejust quick turn off the mic go

Unknown (59:33):
Movies are different. You don't watch movies because
you have a director and somebodymakes the movie whatever right?

Tiffany Youngren (59:39):
So unless you're paying, you know, five
figures a year for someone todirect you then you need to
listen to your show. Have youdid you find that you got more
used to hearing your voice afteryou-

Mitchell Beinhaker (59:49):
so yeah, no, now I'm used to hearing my voice
and I don't know if it's the Iget that a lot that Oh, you have
a voice for radio. I don't. Idon't know. Maybe I have a good
mic. I have no idea but I don'tknow what that means like, okay.
You know what I mean? Like yousaid, I have a good voice for
podcasting. What does that mean?

Tiffany Youngren (01:00:06):
Well, I think I think it doesn't. Okay, so
this is such a weird. It'sreally makes me think of this.
So my daughter was Miss Montanateen. So she when she competed,
she has a different look. Imean, she's absolutely drop dead
gorgeous, but she doesn't looklike she doesn't look like
Barbie. Like she's not blondhair blue eyed. And they didn't
want anybody who has blond hairblue eyed. And that was one of

(01:00:28):
the things that they said, andshe actually had a gap between
her front two teeth. And shealways wanted it fit, you know,
fixed and I was like, no, like,You are so beautiful. So how
would this How about if you gocompete, like she's not a beauty
queen. I mean, she's, she'sgorgeous. But she's not like a
beauty queen. She's an athlete.So it was a little bit weird
that she was doing it. And welived in a little tiny, tiny

(01:00:51):
town in Montana where everyonewas rancher. So it was a little
bit weird to them that she wouldever even want to compete in a
pageant. So she did. And shewon. So here we were, we showed
up and you know, she's got allher clothes shoved into the
suitcase, like beautiful gowns,and everyone else has got these
racks and makeup people andshe's just like showing up
barely knows how to put them.You know, she knows how to put

(01:01:12):
makeup on, but just notimportant to her. But she's got
she's just so naturallybeautiful. And she's just
radiates it and I feel like wewant different, like, we just
don't want to hear that radiovoice that we all hear all the
time. But yet, there's a tonethat you need to have as an
speaker, that I mean, you knowwhat, you know that when you get

(01:01:34):
up. And there are certain thingsyou have to do as a speaker that
are not going to be annoying.You know, the first rule is
don't annoy people when you'retalking, right? So I feel like
you have that good tone. But yetyou don't sound like every other
radio person. That's how itstood out.

Mitchell Beinhaker (01:01:49):
I guess that's just luck, though. That
wasn't like intended.
Regardless, like use what youhave. This is about leveraging
the things that work. Yeah.
I don't think it's anythingelse. So I didn't go to voice
school. Again. I didn't takevoice lessons. I just got on the
mic, you know,

Tiffany Youngren (01:02:04):
okay. Okay. So regardless, good job. So by
accident or on purpose, I justthink taking compliments,
clearly. So. So with that. Ijust want I just I think it's
really important for people toknow, too. I've had a lot of
people on my show that I feltthe same way where it's like,
you don't sound like everybodyelse. And so if, like for

(01:02:24):
myself, if I was like, wow,everybody's telling me that I
have a good voice. So how can Iimprove it? So again, it's like
all about leveraging what otherpeople are already saying and
how can you better in that area?So it's not like oh, look,
Mitch, you've arrived you likethe best speaker I've ever
heard. But I am saying like, youhave a really great voice on the
podcast and so lean into that.Great energy. Don't be like,

(01:02:49):
just don't do anythingdifferent.

Mitchell Beinhaker (01:02:51):
Lose my voice and it comes back like
Mariah Carey. She can't singanymore. I don't want that to
happen.

Tiffany Youngren (01:02:56):
No, it's not gonna happen. This isn't to jinx
you this is just feedback. Okay.Never do is you have a really
good energy with your with yourguests. I like that. It moves.
And yet it is warm, but itdoesn't just stay in the same
spot. So I just I think you'vegot a good energy don't cut you

(01:03:18):
know, like you keep it movingwithout it feeling.

Mitchell Beinhaker (01:03:20):
I think it's important. I think that comes
through, right. I think thatcomes through to people if
you're like boring, or you'redrab, but they get depressed and
they're like, why am I I don'twant to turn off these. Yeah,
you gotta be. Look, I told youbefore we were on the mic. I've
been on with people and I'mthinking how in the world am I
going to make this? This is likepulling I pull my teeth out. But

Tiffany Youngren (01:03:39):
I haven't hit record and I already want to
quit Yeah, no, it definitely itcomes across in your in your
guests are awesome. So I don'tknow if they just arrived that
way. I don't think that it's anaccident. I've heard a lot of
like, with, especially with thepodcasts that I do right now,
with every single guest. I goand I listen to their show, but
I study it. I don't I'm not likesometimes I'm like, Oh, wow,

(01:04:01):
this is so good. Like, I'mgetting so much from this. But
usually I start with an attitudeof I'm, I'm studying things
about the show. And so I

Mitchell Beinhaker (01:04:13):
do like a pre chat, like meet them for 15
minutes. I mean, I listen totheir show we didn't meet
before, but I want to kind ofsize them up like oh my god, is
this gonna be like a horrificexperience? Or can I make them
sound really interesting andfun? And do they have a good
personality? And they comeacross good on camera, you know,
that type of stuff? I've had acouple

Tiffany Youngren (01:04:30):
So what if they don't, would you like,
cancel?

Mitchell Beinhaker (01:04:34):
No, I mean, they know I'm evaluating them.
So I'll tell them. Listen, wehave a lot of guests coming on.
We're making our decision soon.Let me just think about it and
think if I can do it, sometimesI say listen, I don't know
enough about what you do to makethis interesting, but why don't
you try these type of podcastsor whatever.
Okay, so it kind of turns intoa, okay. It's not you it's me.
It's kind of like there's avoice in my head that says, How

(01:04:57):
in the world are you going toget out from having these people
on your show? because we'vereferred them to you, and now
you're talking to them. I've hada couple of those that I had to
take on the show. Oh, wow. Yeah.And I just I made it
interesting. It's my job

Tiffany Youngren (01:05:09):
well, and to like there's a screening, like
we have a screening process. Andsometimes it'll get passed. In
fact, I had to cancel onerecently that, and I can count
on one hand that I've done that,but I've just recently done
about four of them, where Ishould have done that. And I
finally just this time went, andI mean, I'm telling you, they
have a ton of followers, itwould have helped, you know,

Mitchell Beinhaker (01:05:33):
a lot of followers. Yeah.

Tiffany Youngren (01:05:35):
But I was like this one, I was just like, I
know, I'm probably I don't knowif this is a mistake or not, but
I'm just not going to do it.Because I care about the show.
Yeah, it's just so in thisperson's great speaker, great
content, probably would havehad, like all these great ideas
for people. But I like I likethat you have that where you're,

(01:05:55):
you've got to you've got aprocess where you can avoid
those moments. So I think that,

Mitchell Beinhaker (01:06:01):
you know, it's also from an objective
standpoint, if if they're notgoing to be a good guest. It
doesn't help them either. No,no, you know, it might make them
look bad. Yeah. I don't want tobe the person responsible for I
don't know if you heard thatnoise. It's like thunder and
lightning here. I don't want tobe you didn't hear that. The mic
doesn't pick that up. Oh, that's

Tiffany Youngren (01:06:19):
the dogs are barking here. I couldn't hear I
don't hear that either. Okay,

Mitchell Beinhaker (01:06:22):
that's good. We have good microphones. I like
I really, I feel that way. Likeif I'm bringing somebody on the
show, and I can't highlight themand make them look good. Because
I don't understand what they do.Or they don't have the
personality for it or whatever,or they have an accent. And I'm
like, I can't even understandthem. I've had a couple of those
like from China and differentplaces. I could I just couldn't
take them on the show. Then I'mdoing them a disservice. That's

(01:06:45):
kind of how I look at it,
you know? Yeah. Okay. Well, letme let me get through this. I
want to honor our our time
and time but you're probablybusier than me and

Tiffany Youngren (01:06:53):
I don't know if I'm busier than you. I know
that you're busy attorney andeverything. I just know that I
that we I really like I am Ivalue keeping my promises. So I
just,

Mitchell Beinhaker (01:07:04):
I blew our last interview. So I blocked out
my afternoon because I wanted tobe available.

Tiffany Youngren (01:07:10):
Well, you're awesome. You're awesome. So
okay, so your sound quality'samazing. Obviously, it's
professional, great mic makes abig difference. You edit it, you
care about that. You okay, thisis another thing I love. And
more and more people are doingthis. I'm so happy. Is that cold
open that clip at the beginningthat really engages people

Mitchell Beinhaker (01:07:31):
Yeah the hook?

Tiffany Youngren (01:07:32):
Yeah, the hook. And I -

Mitchell Beinhaker (01:07:35):
You know how many people write to me, and
they go, I was listening to theepisode. I think it's broken.
Oh, I started right in themiddle. And I said, How long did
you listen? So I had to explainit to them. I've done that a two
dozen times. I don't know what'speople's problem?

Tiffany Youngren (01:07:49):
No, I don't know. Then it's them. It's not
you. So yeah. Anybody who'slistening just I mean, you're a
podcaster. If you're listeningto the show, just if your
listeners give you a hard timeabout that it it got them
listening. And that's reallyultimately the point of it.
Right. Exactly. So and then alsothe affiliate companies make
sense. I'm always looking forthat when people are advertising
or doing anything. I feel likeit needs to be in a next step.

(01:08:13):
That makes sense. And I thinkthat I was actually like writing
down names of companies that arewriting down some of it. I don't
think I ended up using them yetbecause I'm, I'm such a geek
about trying out new things. Isometimes I it's like a diet
like I've got it Okay,

Mitchell Beinhaker (01:08:27):
No, I'm the same way. And I'm in the car and
I'm like, Oh, how am I going toremember that? You know, and I
check it out. Yeah.

Tiffany Youngren (01:08:34):
Okay. And then um, yeah, yeah. So let's see.
Oh, in fact, even who's thatauthor Maxwell? Ah, Malcolm-
Malcolm Gladwell. Gladwell.

Mitchell Beinhaker (01:08:45):
Yeah, I love him. He's so right.

Tiffany Youngren (01:08:46):
So he's just so great. And so I just had to
comment. In fact, I was supposedto write that down, so I would
remember it. But I alwayslistened to Podcast, the podcast
before my interview while I'mgetting ready for the day. So I
don't always like capture allthe information. But but there
was like at the end of the hookof the one where you're talking
about you're interviewing abouttrusting your gut. Yeah. And at

(01:09:12):
the very end of the hook, it'slike talking about how he was
wrong about. Yeah, like, Oh,that's beautiful. Yeah, that's
why

Mitchell Beinhaker (01:09:20):
because that's what I want to talk to
glad about it. He wrote a bookcalled Never go with your gut.
And it's totally contrary to theto the blink theory. Okay. And
it's interesting. I mean, I loveMalcolm Gladwell. I love his
stuff. revisionist history is agreat podcast. But yeah, it's
flawed data. And that's a wholenother we do a whole nother
project.

Tiffany Youngren (01:09:37):
Exactly. So listen to that episode. If
you're listening to this rightnow came out today. Awesome.
Okay. Well, let's move into someareas of opportunity. Yeah,
let's do it. Yes. So, number oneis the blog. So you know, you're
working on that. We talked aboutit as we went. I highly
recommend when you do the blog,I love your approach where

(01:09:58):
you're already thinking How canthis capture leads? How can this
be a landing page? Love it, makesure to embed. Either I prefer
either the audio player, sothrough podbean, you can just
that episode code that into yourright, because then someone's
like a lot of people like I'mreading it, I don't really care

(01:10:19):
about that. And then boom,people are out there listening
to exactly so and it helps withthe SEO as well. So, so dual
happiness on that

Mitchell Beinhaker (01:10:28):
I think I'm just gonna start putting the
player right in there until Iget to the new website. We'll
figure that out then becauseYeah, and if

Tiffany Youngren (01:10:35):
you can do the episode itself, it's ideal
because you think about it,someone's googling the topic,
like they're like, tell me aboutinstincts, and then they come up
with that episode. And then thatepisode can play right on that
page. It's just, it's perfect.So also, this is so minor, and
you barely need to do it. Butjust, it is an audio show. And

(01:10:58):
you know, people can, the nicething is, is nowadays, we can
actually click links in thedescription, which we couldn't
do before. Yeah. So you know,with your website and things
like that, you can enter it intothat, just make sure that it's
consistent about where you'resending people. So they're
either going to pod bean, don'tdo that, but or send them to
your website. So you're drivingmore traffic to your website.

(01:11:21):
Like I know, for us, we'realways optimizing for something.
So yeah, sometimes we'll picklike, oh, we want to optimize
this campaign to go to YouTube.But for the most part, if you're
building this whole website, andyou've got the landing page, you
have full control over that youhave control over the SEO, then
you want in your social media,you want to be consistent about
driving traffic to that as well.Does that make sense? Yeah,

Mitchell Beinhaker (01:11:45):
yeah, as a matter of fact, the show notes I
use Google Keep or something inthe show notes are always I
mean, there's stuff about theguest. And then the bottom is
always the same. The links tothe website. I don't think I
have a link directly to the Idon't remember, I gotta look,
check on that.
And then also, um, let's see,you didn't Did you remove your
disclaimer from the beginning ofthe show?

(01:12:08):
No, it's after the hook. Okay.Okay. Good, good, good. You want
to, you know, one of thederivation of that. So, New
Jersey ethics, I'm a lawyer,right? So I call up the ethics
department, like, what do I needto do if I'm doing a podcast? Do
I have to like I'm talking aboutlegal topics and business advice
whenever they have no rules?Like they don't even know. I
don't know. We don't have anylawyers have podcasts. I don't
know what we can. So I made upthis disclaimer, for me, and for

(01:12:32):
now, until things change in hisrulings, I'm just gonna leave it
in.

Tiffany Youngren (01:12:35):
Awesome. Well, I think it's really good that
you have it. I just wouldsuggest maybe doing it. If
there's a way to do it at theend, that would be the best. But
if you're the you're theattorney, so I'm not

Mitchell Beinhaker (01:12:47):
giving like you should. Yeah, that was the
problem. Like I was concernedthat if it was buried at the
end, and then the ethicsdepartment goes back says, oh,
that's gotta be upfront. I cansay all mine is upfront, you
know. So I have to think so I'vetaught I've waived, I've waffled
on that. But I had been giventhat advice, like people don't
want to hear that.

Tiffany Youngren (01:13:04):
Yeah. And especially because you have a
lot of affiliate stuff thathappens at the beginning. I feel
like there's a lot of work thelistener has to go through. I'll
do some research on it. Okay.Yeah. So I had messed around
with. So and also just, I can'tremember is the affiliate ad

(01:13:24):
like it feels like advertisingor the ads before after your
hook? Isn't aren't your adsfirst. And I remember,

Mitchell Beinhaker (01:13:31):
Not really, that I do have an opening that
Yeah. So. So imagine the user,you have driven them to your
mentions them. The really thereal ads are in the mid roll in
the middle of the episode. Okay.Very short. It's only like 30
seconds at the beginning.
podcast, you have hooked themwith the title. They've looked,

(01:13:52):
they've gone. Okay, what's thisabout? They looked at the
description, and then they'vecommitted to listening to your
show. You just want to make sureyou grab them and keep them. So
the first one,
they've actually put the hookfirst, I can move the slide it
back.

Tiffany Youngren (01:14:05):
Yeah, I would highly recommend that. Exactly.
And then, let's see here, teach.I'm okay. And this is such a
nuance of I'm such a marketingnerd. I just have to admit that.
So, I, first of all, I love yourshow, I love what it's about. I

(01:14:28):
love that it's the accidentalentrepreneur, the fact that I
mean, I actually heard someonesay it completely hadn't even
heard of your show, but wasusing that term. Yeah,
absolutely. Trying to think ofsome other things. Yeah, yeah.
And so made me think of yourshow, because I'd already done
research on it. So I was like,oh, there's a podcast called
accidental entrepreneur. I wouldI and maybe this was just the

(01:14:50):
episode I was listening to too,but I picture you as being the
hero, like, so it's an accidentwhere they're at right now. And
they're just kind of leaninginto this Yeah, I mean, really,
they're the hero, but you'relike, you know, geez, so you're
not like, yeah, you're Oliverfor Batman. Right? Yeah. Right.
Did I get my superheroes? Right?That's right. Right. Yeah.

(01:15:11):
Alfred. Okay. And so. So withthat, yes, it's an accident.
That's the problem. Like,really, that's the problem that
you're saying. You're right. Itis the problem is that
everybody's doing it byaccident. Yeah. So they just
kind of stumbled along andthey're like, well, that worked,
which is awesome. Because itmeans they're taking an action
before everything's perfect.They're like just doing it, they
have proof of concept. And thenthey're like, oh, my gosh, I

(01:15:33):
have a business, what do I donow. And then you swoop in, and
you're like, you're going to beon purpose now, like, you're
this is you're gonna take what'salready working for you. And
you're gonna turn it intosomething even more amazing,
because it's already amazing,because people are already
loving it. And so just kind ofleaning into that. Because
although, you know,entrepreneurs are kind of a

(01:15:55):
mess. And we do just kind of docrap before, we know. Sometimes
it works. And that's reallythose are the people that you
want, you want the ones who arejust realizing, Geez that just
worked it because then they havesomething to work with. And it's
gonna be it's a shorter linebetween them and success. And,

(01:16:15):
but that's a really hard gap tocross. So you're kind of helping
them go, like, do it like you'relike, it feels like you're
looking over that gap. But youjust made it through what most
people can't make it through. Sothis gap people really isn't for
us. Yeah, exactly. So. So forme, like, I would say, if you
were able to develop an audiencemessage that you were like, at
the beginning of the episode,you're really clear about like,

(01:16:37):
talking about the accidentalentrepreneur, but if you just
added that little part whereyou're there to help them get
across that gap, kind of orsomething like that. So that
it's like, you suck, becauseyou've done it, done it by
accident. But then now you'reawesome, because you're wanting
to improve and you know, make itto the end. Is that helpful?
Yeah. Okay. And then let's seethat a lot of these are from my

(01:17:01):
research from before. So let mesee here. Yeah, again, I made
another note about like it justand I feel like the last show I
listened to the beginning to getto the meat of the show was
quicker. Whereas I feel likewhen I listened to it a couple
weeks ago, or a month ago, itwas like it felt like it was
really long before we actuallygot to the meat of the show. So

(01:17:22):
if you

Mitchell Beinhaker (01:17:22):
trim that down some of the some of the
hooks are longer than others. Idon't know. I try and keep it
under like a minute minute. 30.
Yeah. Okay, so those are all theopportunities that I see like
some of them are practical. Someof them are not, maybe, but do
you have any questions orfeedback about any of them?
No, this whole discussion isgreat. I love

Tiffany Youngren (01:17:42):
it. Yeah. Then I'll share my like, if I was the
boss of the world, and you coulddo one thing. Yeah, actionable
advice, actionable steps. AndI'm gonna tell you to, and I
just want you to pick one. But alot of times what happens is,
I'll say one, and it's like, notpractical. But is there anything
that I just share that you feellike, that's just not practical,
I can't imagine myself doing.

Mitchell Beinhaker (01:18:02):
Now they're all things I'm going to look
into and change and play aroundwith. And some of it I got to
work on, like clarifying thepurpose in this, I gotta figure
out what would I say? And howwould I say, you know, yeah, but
it's all good stuff. Yeah,that's right.

Tiffany Youngren (01:18:13):
So the number one thing I would say, is just
getting that first minute,capturing people, because I feel
like you're getting listeners, Ijust want you to keep the
listeners once you get themthere. The other thing is, is
your audience promise, I justthink you're just onto
something. And people arealready getting it how it is. So

(01:18:34):
it's not like you have to do it.But I just think it would
optimize the opportunity.

Mitchell Beinhaker (01:18:37):
I think we talked about that, that I and
that's one of the things I thinkthat in my mind, I know what I'm
doing. But I don't think it's asclear and evident as it could
be. So I'm gonna definitelythat's great. Yeah, they're both
cool capturing thing. Well, I'mgoing to start by moving the
hook to the beginning. Sothat'll help.
That will help a ton that willhelp a lot. So and then if you
can move the disclaimer to theend, and then if they tell you

(01:18:58):
Yeah, I made a note at thebeginning you
question mark and research.Yeah, there you go.

Tiffany Youngren (01:19:04):
Do you have so that's what I have. That's,
that's the gist of it. So do youhave any other questions or
comments or something I didn'task that maybe I should have or
something else?

Mitchell Beinhaker (01:19:14):
No, this is a great discussion. I think that
I appreciate you having me onand highlighting my show and
give me the advice and I I hopethat it helps other people that
are looking to use podcasting asa way to grow their business and
grow their influence and sharetheir message and help other
people. So I love the platform.I love the fact that it's so
readily accessible nowadays, butyou know, it's definitely

(01:19:36):
something that takes the timeand the interest in learning and
becoming, you know, good at it.Definitely, like you're talking
about your voice and stuff.Doing it a lot is what helps you
right, so you do a homelistening to it. Yeah, listening
to it. I mean, there were a lotof things that listen to him
like that doesn't sound good andyou know, you adjusted or you
ask people questions and, andfeedback help so yeah, well,

(01:19:58):
this is this is great. So I loveThe whole idea behind your
podcast but bringing a blog andhelping us and sharing your
thanks. I'm gonna get you on podMax. Yeah,

Tiffany Youngren (01:20:09):
well, and I'm sure that what you've shared, a
lot of people can relate to. Soeven if someone was listening
and you're able to just to getone thing out of it, I just
think that it's amazing how onelittle adjustment can make a
huge difference. And toeverybody who's listening. Be
sure that you go check out theaccidental entrepreneur, you can
get it on any of your favoritepodcasting platforms, or go to

(01:20:30):
accidental entrepreneur dot podbean.com. And watch for the new
website. It sounds like that'scoming out

Mitchell Beinhaker (01:20:38):
website, the book. My series, I just put a
LinkedIn post about I wantpeople to refer breweries to me.
Oh, nice.
Yeah. Nice. Is that nationwideor locally? Well, it's
nationwide. But have you ever doa search for like craft
breweries you're gonna getthere's a 1000s of them. Yeah.
So I gotta, I'd like it to besomewhere I could go and visit

(01:20:58):
the brewery. So hopefully it'sin this area. We'll see. Yeah,
for sure. For sure. So if youare in Where do you live so that
we can
think outside the city inWestfield, New Jersey. I'm like,
five miles due west of StatenIsland if people know what
Staten Island is.
Okay. So kind of anywhere inthat general vicinity. But I
have gone fishing in Montana. Ijust went oh, I fished the

(01:21:20):
Bitterroot Mountains in Montana.Oh, very

Tiffany Youngren (01:21:22):
nice. Yeah. Fishing in Montana. Is

Mitchell Beinhaker (01:21:24):
that for sure.

Tiffany Youngren (01:21:25):
Yeah. So do you. I could go talk about that.
So you gotta say fly fishing.Fly fishing. Yeah, yes. Okay.
Yeah. Awesome. Awesome. So well,Mitch, thank you again, so much
for being on the show. I reallyappreciate it. Thanks for having
me. Yeah. And hey, everybodywho's listening Don't be
average. Be brave, take actionand make magic happen. Thank you

(01:21:47):
so much for listening.
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