Encore from July 2020: Marc Siden is the CEO of Cloud Water Brands. He is also a former Co-Founder and CEO of Onboard Informatics, a self-funded real estate technology company that pioneered the dissemination of online real estate data to businesses like Zillow, Trulia, and Chase Bank, among others. He was also an Advisory Board Member for NabeWise Media and Scout Ventures.
Marc Siden is a Founding Board Member of The TORCH, a nonprofit organization that works with underserved New York City high school students by exposing them to career path training via internships and mentorships while promoting diversity in the workplace. He is also a Founding Ice Hockey Coach for Ice Hockey in Harlem, a nonprofit organization based in New York City that works with inner-city kids to promote education and work ethic through hockey.
Here’s a glimpse of what you’ll learn:
How and why Cloud Water Brands was started and how Marc became CEO of the company
What Marc learned from the tech industry, what he brought to his new food business, and the differences he found in the food industry
Marc talks about the initial plans for Cloud Water Brands and how the company pivoted because of COVID-19
The growth of e-Commerce and the customer behavior expected after COVID-19
Marc Siden's thoughts on doing demos, sampling, and reviews for company products
Where to find Cloud Water Brands, how the company plans have changed, and how the brand has evolved
How the company decided on its distribution strategy
Marc talks about the importance of branding, the high bar they set for their products, and the branding agencies the company works with
Cloud Water Plus, the company's new product line
How the company raised funds to grow its business and its future investment plans
Marc's advice to fellow entrepreneurs on running a successful company
In this episode…
The current economic times are very challenging and many businesses have been forced to switch gears. Not only that, but the regulatory environment for the CBD industry lacks a lot of clarity in most states since the FDA is not very involved, although this is likely to change in the future.
Because of the lack of regulation in the industry, there are many distributors and retailers who avoid CBD products even as more players join the industry. So, to stand out from the competition, brands have to do more. Cloud Water Brands chose to play bigger by working on their branding and pivoting to grow their market share.
Marc Siden, the CEO of Cloud Water Brands, joins G. Steven Cleere, host of The NexxtLevel Podcast, to talk about founding the CBD infused drink company and the importance of branding in a competitive industry. Marc explains how the company has pivoted because of COVID-19, how it has been growing its distribution and market share, and its future plans.
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