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July 25, 2024 39 mins

Jamie Valenti-Jordan is the Founder and CEO of Catapult Commercialization Services, a one-stop shop for food startups. He founded the company in March of 2018 in response to the industry-wide trend of cutting the talent needed to bring new products to life. 

Jamie has a passion for confronting unique food challenges that combine scientific tools, engineering and operations realities, and business drivers to find optimal solutions. This quest has taken him through companies large and small to launch Catapult so that he can focus on unlocking the potential of the food industry.

Here’s a glimpse of what you’ll learn: 

Jamie Valenti-Jordan's background and how the idea for Catapult came about

Jamie talks about taking entrepreneurs' ideas and turning them into formulas

Who is a good client for Catapult Commercialization Services?

The hardest part of dealing with an entrepreneur when commercializing a product

Why going commercial and getting products into food stores is a capital-intensive venture for new entrepreneurs

Why Jamie advises people to work with a contract manufacturer

Jamie's onboarding process for Catapult’s new clients, the types of clients he works with, and success stories from the company

Where to learn more about Catapult 

How COVID-19 has impacted Catapult's business and its clients

Jamie's advice to new entrepreneurs

In this episode…

When starting a food business, most people don’t realize what the commercialization process looks like. Commercialization involves product development, packaging, marketing, branding, and manufacturing. What else does it take? Time and money. 

Jamie Valenti-Jordan helps entrepreneurs in the food and beverage industry plan and execute their business ideas. He helps food startups validate their products, find contract manufacturers that work for them, and establish an effective supply chain.

In this week's episode of the NexxtLevel Podcast, host G. Steven Cleere interviews Jamie Valenti-Jordan, the Founder and CEO of Catapult Commercialization Services, about his process for helping entrepreneurs build businesses in the food and beverage industry. Jamie talks about the work his company does, the types of clients he works with, and why he encourages entrepreneurs to work with contract manufacturers.

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Resources Mentioned in this episode

Kitchen2Shelf

NexxtLevel Marketing

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