Encore Presentation
Brian Tate is the Founder and CEO of Oats Overnight. He studied at the Grande Valley University for two years before leaving to pursue professional poker. After more than a decade of playing high-stakes poker, he took his passion for risk, analytics, and game theory and applied that expertise where it was needed: the crowded breakfast foods industry.
As a health and fitness enthusiast, Brian had already spent years experimenting with homemade oatmeal recipes that complemented his workout regimen and demanding schedule at the poker tables. Looking for a more convenient shelf-stable alternative that would save him time without compromising on nutrition, he created Oats Overnight. Oats Overnight is the first spoon-free, high-protein oats formula. Since its start, the Oats Overnight team has grown to generate eight figures in annual revenue and served 10 million meals.
Here’s a glimpse of what you’ll learn:
Brian Tate's background playing professional poker and how that led to the founding of Oats Overnight
How Brian started selling his product commercially and where he got the finances to start his business
Oats Overnight's journey to retail storefronts and through e-commerce sites
How Brian handles his company's fulfillment process
How the COVID-19 pandemic impacted Oats Overnight and how they allow their customers to customize purchases
Brian talks about the company's plans and future product lines
Brian's experience transitioning from playing poker to becoming a CEO
The partners Brian has been working with and his exit strategy
Brian's advice to fellow entrepreneurs on building a successful business
In this episode…
Playing poker requires a lot from you: time, energy, and especially, mental clarity. To stay on top of the game, players have to work out as often as they can and ensure that they eat clean, healthy food regularly. This is why Brian Tate started making his own oats cereals for breakfast. When he realized his product wasn’t really accessible in the market, he decided to start making them commercially.
Similar to playing poker, Brian found out that you can't control everything that happens in the business world — but you can control the processes, systems, and decisions that you make based on the information you have. Some business decisions can lead to bad results that need adjusting, but usually, entrepreneurs just have to stay focused and learn from their mistakes.
In this episode of the NexxtLevel Brands Podcast, Steve Cleere interviews Brian Tate, the Founder and CEO of Oats Overnight, about starting and scaling a breakfast cereal CPG brand. Brian shares his experience playing poker professionally, growing sales through retail and e-commerce, and how his company provides customized products to customers.
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