Caroline MacDougall is the Founder and CEO of Teeccino Caffe, a unique line of herbal roasted coffees and teas with several wellness benefits. She is also a natural products industry pioneer with over 40 years of entrepreneurial experience in developing herbal teas for top companies such as Yogi, The Republic of Tea, and Organic India.
Caroline began her career with Celestial Seasonings, sourcing herbs from around the globe as the Vice President of Purchasing. Her work has helped to make Teeccino herbal coffees the number one brand of coffee alternatives in the United States. Teeccino's mission includes supporting rainforest preservation programs in Guatemala and rural communities by donating a percentage of sales to nonprofit organizations that work locally in Central America.
Here’s a glimpse of what you’ll learn:
Caroline MacDougall explains how the idea for Teeccino herbal products was born
How Caroline got started working with Celestial Seasonings and herbal teas
How does the herbal tea and coffee trade process work?
Caroline's experience at Expo West and how the category for coffee alternatives has evolved over the years
How Caroline secured funding and why she decided to stop co-packing and co-manufacturing—and pivot to an in-house strategy
Caroline explains how having an e-commerce website has impacted her business
How alternative coffees and teas are formulated and where to order Teeccino products
The effect COVID-19 has had on the Teeccino brand and Caroline's marketing plans for 2021
Caroline talks about the biggest challenge she faced while growing her business—and how she overcame it
In this episode…
When Caroline MacDougall started her organic beverage company, her mission was to bring optimal health to her customers while also promoting the planet’s ecosystem. Caroline wasn’t concerned about making a lot of money—instead, she was focused on improving your health.
However, starting and growing an alternative category for regular teas and coffee wasn't easy. Whenever she decided to enter and work in any new country, she would ensure that she found the right partners or non-profit organization to work with. This included understanding—and respecting—the existing community’s culture.
In this week's episode of the NexxtLevel Podcast, Steve Cleere is joined by Caroline MacDougall, the Founder and CEO of Teeccino Caffe, to talk about Caroline's entrepreneurial journey in growing an organic beverage brand. They talk about the challenges she faced and how she overcame them, her decision to sell products through e-commerce over retail, and her future plans for the company.
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