Hema Reddy is the Founder and CEO of Crafty Counter, a food company that specializes in nutrient-dense food that also is pleasing to the taste buds. Their flagship product, Wunder Nuggets, provides a well-balanced meal contained in every serving. Crafty Counter is designed to help flexitarian families have better choices so that they can help long term health and still have a positive impact on our planet.
Join G. Steven Cleere as he is joined by Hema to talk about flexitarianism, Hema’s Food Startups Podcast, and what is coming next for the Crafty Counter Line.
Here’s a glimpse of what you’ll learn:
- [2:36] Background on Hema and the origins of Crafty Counter
- [8:44] The longevity of Flexitarianism
- [11:20] Challenges Hema had starting a commercial kitchen
- [16:40] Selling in the frozen section versus the fresh section
- [21:51] Marketing strategy for Crafty Counter
- [28:13] Upcoming products that Hema is planning to add to the line
- [32:08] The unique relationship children have with food
- [36:48] Wunder Nuggets don’t need a dipping sauce
- [37:42] Hema’s experience on the Food Startups Podcast
- [40:29] Advice for developing brands
Resources Mentioned in this episode
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