Packaging expert Jenn David Connolly explains how design affects food marketing using case studies like Cooper Street Cookies and Vevan, emphasizing the significance of cohesive branding and innovative design in driving consumer appeal and market growth.
By strategically upgrading packaging elements while maintaining brand recognition, Jenn vividly demonstrates the profound impact of color, font choice, and layout on consumer appeal.
Throughout the discussion, we detail design concepts that elevate the visual presence and shelf impact of the product, showcasing the intricate steps Jenn takes to enhance food branding through innovative packaging design strategies and fostering an emotional connection with consumers.
Want more niche insights on Food and Beverage Marketing?
This episode is Part 7 in a multi-part series on food product marketing. To continue learning on this niche, visit:
• Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI
• Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8
• Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis: https://youtu.be/oyB_EItdTLY
• Part 4: Leveraging Influencer Marketing and PR with Bill Southard: https://youtu.be/d2Epmf4sDUU?feature=shared
• Part 5: Video Storytelling for Brands with Ted Passon: https://www.youtube.com/watch?v=dk0XsBpA3EU
• Part 6: Scaling a Food Brand: Case Study on Tahini with Amy Zitelman: https://www.youtube.com/watch?v=0GiU7gh3S0s
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Full Shownotes for this Episode on Food Product Packaging Design Case Study with Jenn David of Jenn David Design:
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