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June 5, 2024 34 mins

Josh Roush, CEO of Movetic, shares effective social media strategy for food and beverage brands, emphasizing the need to understand a brand’s ethos to connect with consumers authentically. He highlights the role of storytelling, branding, and creating a unique vibe in resonating with target audiences.

Josh explores the benefits of working with niche-specific influencers, collaborating with other brands, and utilizing visual elements to communicate a brand’s message effectively.

A case study with Tractor Beverages illustrates Movetic’s successful Purpose-Infused Mixology Program, showcasing the importance of tailored messaging and engagement for brand positioning and consumer loyalty.

Josh underlines the significance of experimentation and seeking support to develop a strong social media strategy for food and beverage brands.

Want more niche insights on Food and Beverage Marketing?

This episode is Part 8 in a multi-part series on food product marketing. To continue learning on this niche, visit:

Full Shownotes for this Episode on Social Media for Food and Beverage Marketing:

nichemarketingpodcast.com/foodandbeveragemarketing08

 

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