Going viral is overrated! Want to know how to really grow and profit on YouTube and LinkedIn? Then watch the full interview between host John Bertino and guest expert Finn McKenty.
You will hear behind-the-scenes stories and facts about:
- engaging audiences on platforms like YouTube with differentiation and understanding the true goals of content marketing
- nuances of content creation, particularly on platforms like YouTube and LinkedIn
- maximizing time as a resource - the indirect acquisition strategy of YouTube
- effectiveness of LinkedIn for business engagement
- application of creator skills, emotional engagement in content, and the balance between authenticity and energy
- and more!
Let's dive in.
In This Episode:
- 00:00 Understanding Attention in the Digital Age
- 06:56 The Evolution of Content Creation
- 13:49 Authenticity vs. Professionalism in Marketing
- 21:09 The Value of Going Viral
- 24:06 Defining Success in Content Marketing
- 27:34 Maximizing Time as a Resource
- 28:37 YouTube as an Indirect Acquisition Strategy
- 29:44 The Power of LinkedIn for Business
- 30:43 Applying Creator Skills to LinkedIn
- 31:39 Understanding Creator Tactics
- 33:40 Emotional Engagement in Content Creation
- 35:22 Authenticity vs. Energy in Content
- 36:31 Crafting Effective Hooks for Engagement
- 39:11 The Role of Video on LinkedIn
- 41:05 Consistency and Content Fatigue
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