Why stay at a hotel when you can live in one with loyalty perks? Last week during AAHOA’s hashtagAAHOACON25, I spoke with Bhavin Patel of Spark GHC to explore a bold new concept: Project Scarlet, where branded residences meet boutique hospitality.
💥 Bhavin breaks down the details behind this game-changing model for hashtagNoVacancyNews, how loyalty programs like Marriott International’s Marriott Bonvoy are being used in apartment living, and why blending hospitality with everyday life may be the future of real estate.
đź’ˇ What you'll hear in this episode:
Project Scarlet explained—branded residences that earn you Marriott Bonvoy points
Full hotel-style amenities in an apartment: restaurant delivery, housekeeping, concierge
Why this idea is a modern spin on how people lived a century ago
Cost challenges of blending hotels and apartments—and how it still works
Spark's current hotel development pipeline and where they’re expanding
Adjusting to post-COVID market volatility with daily strategy calls
Boosting profitability in select/focused service hotels through IoT and smarter PIPs
How monetizing parking and premium coffee experiences adds unexpected value
Using tech to enhance guest satisfaction without harming the human touch
Final thoughts: the enduring human desire for travel and experience over “stuff”
✨ Whether you're in hospitality, real estate, or just curious about the future of how we live, you won’t want to miss this conversation.
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