The luxury travel market isn’t slowing down — it’s evolving.
At Virtuoso Travel Week in Las Vegas, I sat down with Misty Belles, VP of Global Public Relations at Virtuoso, to uncover what’s really happening in high-end travel and how hotels can adapt to meet shifting guest expectations.
📌 Key takeaways:
• Virtuoso’s latest research shows 12% year-over-year growth in luxury travel for the first half of 2025
• Solo female travel is on the rise — led by women 65+ who are exploring on their own and going off the beaten path
• Guests are embracing shoulder season travel with double-digit booking increases in fall
• Domestic travel remains strong, keeping rates stable even amid economic uncertainty
• Personal connections between advisors and hotels still drive the most memorable experiences — with tech enhancing, not replacing, the human touch
• Why discounting is rarely the answer when the goal is to preserve brand value
Luxury travelers are proving to be less impacted by broader economic swings — and hotels that deliver on service and experience are well-positioned to capture this market.
🎯 Special thanks to my advertiser:
Actabl gives you the power to profit — visit Actabl.com
#NoVacancyNews #LuxuryTravel
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