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July 1, 2025 • 4 mins

Recorded on the bustling HITEC show floor, hashtagNoVacancyNews caught up with Jeff Borman of Ashford Inc. (and No Show, A Travel Industry Podcast) to unpack how AI in hashtaghospitalitytech is moving from hype to practical strategy.

Here’s what you’ll hear:
✅ Why this year’s conversations finally feel actionable, not just theoretical

✅ How hotel commercial leaders are using AI today to improve operations and guest connections

✅ The challenges of data ownership, privacy, and working across brands vs. independents

✅ Why Jeff left HITEC with a real to-do list instead of just big ideas

Big thanks to Uniguest for supporting this conversation! Learn more about how they connect the guest journey to your branding at uniguest.com.

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