Born in Tijuana, Mexico and raised in Chula Vista, California, Angelica Sele (née Barragan) has always been inspired by the artistry of beauty and skincare, but lacked a connection to the established beauty standards and marketing prevalent at the time, especially as a young Latina woman.
Her first foray into the beauty industry was by way of leading beauty retail chain, Sephora, where she spent six years (in San Diego) ultimately working her way up to a managerial position. She moved on to fulfill her dream of entrepreneurship, motivated by the independence it would bring and the opportunity she envisioned for a more personalized, inclusive product shopping experience — for people of all ethnic backgrounds.
She earned her esthetician license in 2011 and with the support of her family purchased the tools of the trade (wax pot and magnifying lamp). Angelica B Beauty was founded the following year, in the back of a small salon in North Park, where her waxing technique and results-driven facials quickly grew a devoted following. Just four years later, she moved Angelica B Beauty into a new, larger space (initially one treatment room) which eventually grew to encompass four service rooms, lobby and an office. Plus, a retail boutique (one of the first in San Diego to offer "clean" products), to assuage a burgeoning community of clients.
Today, Angelica B Beauty is located in South Park and has expanded its services to include clinical facials, lash lifts and tanning, with the goal to support all women in the pursuit of feeling their best, empowered selves.
When she's not in the studio, Angelica enjoys making memories with her husband and two children, and developing and mentoring future estheticians.
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