Big Picture Thinking: How Lindsay Cousley Builds Brands 500

Welcome Episode 500 of the Outdoor Adventure Lifestyle Podcast . . . Today I’m joined by Lindsay Cousley — a seasoned executive leader with deep roots in the outdoor, sporting goods, and wellness industries. He’s helped build and scale global brands with heart, empathy, and a whole lot of strategic know-how. Outside the boardroom, Lindsay surfs, cycles, backpacks, hikes, and even plays rugby — living proof that adventure fuels leadership.

Show Notes

Lindsay Cousley

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What Backpacking the Alps at 14 Taught Me About Building Global Brands

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What Happened:

When I was 14, I wasn’t reading business books or plotting a career. I was deep in the Alps, sweating under a too-heavy pack, trying not to get left behind by a youth leader named Paul who thought “rest day” was code for “hike faster.” We carried everything on our backs, got lost a few times (intentionally or not, I still wonder), and somehow made it from France to Italy and back through Switzerland. It was magic.

But here’s the kicker—I didn’t know it then, but that summer was shaping how I’d lead teams, sell products, and build brands.

Fast forward a few decades, and I’m sitting in a boardroom, helping turn around an outdoor company. It’s go time. No time for perfect plans, just the instinct to act, adapt, and trust the people around you. Sound familiar? That’s wilderness training 101.

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Principle:

Adventure doesn’t just happen in the mountains. It shows up in every tough decision, every product pitch, and every “what now?” moment in business. The most successful leaders in the outdoor space don’t wait for permission—they act, they adapt, and most importantly, they care. Passion for the outdoors isn't a cute brand trait—it's the fuel that drives resilient leadership.

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Transition:

Too many folks think a successful outdoor career comes from the right resume or the right LinkedIn connections. But what’s really holding them back isn’t lack of experience—it’s a lack of direction. They’re stuck waiting to be “qualified,” not realizing that leadership often comes from showing up, not showing off.

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That’s Why:

That’s why this episode is a must-listen. Lindsay Cousley doesn’t just talk outdoor—he’s lived it. From hauling gear across Europe as a teen to reviving struggling companies in the U.S., his journey is a masterclass in how passion, people, and a little grit can fuel leadership at any level.

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Call to Action:

Still feeling like you’re stuck watching others make moves in the outdoor space while you spin your wheels? That "meh" feeling about your impact isn't just in your head—it’s a sign you need a new approach. Let Lindsay's story s