All Episodes

April 22, 2025 37 mins

Facebook   Twitter   Instagram

Love the show? Subscribe,  rate, review, and share!

Sign up for my Newsletter  HERE

I’d love to hear your feedback about the show!

You can contact me here:  rick@theoutdoorbizpodcast.com

Norie brings decades of experience from her roles at National Geographic Traveler and as a contributor to National Geographic. She shares fascinating insights into adventure storytelling, the evolving landscape of tourism, and the powerful shift toward regenerative travel.

Subject: What a Red Puffy Jacket, a Black Lab, and the Tetons Taught Me About Adventure

I discovered the magic of nature—only after realizing my feet were literally black with dirt.

- Norie Quitos


What Happened:
If you told 12-year-old me that one day I’d be preaching the gospel of nature and conservation on a podcast, she would’ve laughed in your face while clutching her Lisa Frank diary.

Back then, I was a hardcore indoors kid. My travel dreams were less “hike the Andes” and more “sip coffee outside a museum in Paris.” Nature? Great in theory. From a safe, clean, bathroom-accessible distance.

But life had other plans. Specifically, two kids and a deep desire for them to experience something I hadn’t: the outdoors.

Our first trip? My sister’s backyard. Borrowed tent. Questionable gear. But hey—we survived. That spiraled into state park weekends, and eventually, a full-on wagon adventure at the foot of the Tetons. Cue canvas tents, no showers, and yes—leeches.

I was not okay. My soles were blacker than a burnt marshmallow, and I seriously questioned my life choices… until someone said, “It’s dirt, but it’s not dirty.” Mind. Blown.

That moment changed everything.


Principle:
Adventure doesn’t require a plane ticket or a trust fund. It’s not always epic views and adrenaline rushes. Sometimes, it’s dirt, discomfort, and doing something that stretches you just enough to see the world—and yourself—a little differently.

That shift in perspective? That’s where the real story begins. It’s not just about going places. It’s about who you become because you did.


Transition:
But here’s th

Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Therapy Gecko

Therapy Gecko

An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.