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March 19, 2024 13 mins

Ever find yourself wondering why that one ad just stuck with you all day? Or why you can't seem to forget the jingle from a local car dealership? I'm Bob Diamond, and on my latest episode, we crack the code on what makes marketing truly memorable. With a dash of humor and a sprinkle of personal tales, including that time my classic car taught me the value of simplicity in customer service, we explore the art of catching and keeping customer attention in today's flood of advertisements. 

Strap in as we navigate through the three-tiered customer approach to services; it's a fascinating journey from sparking initial interest to becoming the go-to choice for service delivery. Perfect for service providers seeking to tap into the affluent market who don't blink at premium prices for convenience, this episode is loaded with stories and tips that will have you rethinking your business strategies. Get ready to be both entertained and enlightened, as we delve into the world of marketing strategies with real-life examples that prove it's not just about what you offer—it's about the experience you deliver.

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