Today we are talking about the gender pay gap bot. When it first appeared on X (then known as Twitter) back in 2021 on International Womens Day it would respond to organisations social media announcement by simply retweeting it's gender pay gap data.
This gained a lot of interest and responses from the public. Many organisations didn't know how to handle being put on the spot with their pay gap data. Some organisations responded defensively or removed their tweets to avoid backlash.
I'll be sharing the implications of the gender pay gap bot and how organisations can better handle accountability on public social media platforms.
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Best podcast quote:
"This isn't about being slick and saying the right things. But it's about being competent, in how you're going to respond to criticism. Because there's nothing wrong with somebody critiquing you over your pay gap, it's a piece of information that somebody has an opinion on, and then it's up to you to respond to that."
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