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April 23, 2024 45 mins

In this episode, Trevor Muir recounts Surepoint's journey from a small team of 10 farm kids to a $92 million company with 250+ employees. Facing cultural disintegration as it grew, Trevor considered leaving. In 2013, he became CEO despite financial challenges. Through crises like the 2015 industry downturn and 2020 pandemic, he rallied the team, sought support, and navigated challenges. During the pandemic, facing layoffs, Trevor discovered the Canadian wage subsidy program, ensuring everyone kept their jobs by proposing pay cuts for leadership and staff. This solidarity strengthened the company's community spirit. Creative initiatives like virtual cooking classes and a Christmas show enhanced culture, leading to growth and talent retention.


Key highlights:

  • The Journey of SurePoint: From Farm Kids to a Thriving Company
  • Rallying the Team: Building a Strong Culture
  • Adapting and Thriving in Times of Crisis
  • Building a Strong Culture and Employee Engagement Initiatives
  • The Someday to Today Challenge and Personal Stories
  • The Impact of Culture on Business Growth


Listen to the poem Someday to Today

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For more tips on improving employee satisfaction, connect with our host, Lori-Ann Duguay:

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About People-Powered Solutions:

Welcome to the People Powered-Solutions Podcast, your go-to platform for igniting company culture transformation. Our insightful episodes explore the nuances of culture transformation while providing practical tips to enhance it. We focus on improving workplace dynamics, uncovering strategies and insights to boost employee engagement and satisfaction. With expert guests, we empower leaders with effective management training advice.

Join us in engaging conversations on leadership and culture, as we navigate the intricacies of corporate culture transformation and elevate leadership skills within modern workplaces.

To learn more about our services, from leadership development training to workplace culture transformation, visit our website or book a discovery call.


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